Apple Music Displaces Pepsi as Super Bowl Halftime Sponsor

Apple has secured main sponsorship rights to the Super Bowl LVII halftime show, with Apple Music replacing Pepsi, which had a lock on the slot for the past 10 years. The event takes place February 12, 2023, at the State Farm Stadium in Glendale, Arizona, broadcasting on FOX. The price wasn’t disclosed, but the NFL had reportedly been asking $50 million for the prime halftime positioning. The deal played out against a backdrop of the NFL’s Sunday Ticket rights sale, with a reported $2.5 billion asking price and Apple said to be the most serious bidder. Continue reading Apple Music Displaces Pepsi as Super Bowl Halftime Sponsor

Super Bowl Halftime Show Offers Glimpse into Future of UAVs

During Sunday’s Super Bowl halftime show, about 160 million viewers saw something never seen there before: an army of 300 synchronized drones that morphed from stars to a waving flag above the Houston skyline. That effect was courtesy of the Intel Shooting Star drone system, which also has more serious applications, in search-and-rescue and agriculture among other possibilities. The Shooting Star squad has also performed at Disney World and, last year, set a world record by simultaneously launching 500 UAVs into the sky above Sydney. Continue reading Super Bowl Halftime Show Offers Glimpse into Future of UAVs

Super Bowl XLIX Tops Broadcast TV and Social Media Records

Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records

NBC to Offer Free Live Stream for Super Bowl Sunday Fans

NBCUniversal plans to offer a free digital video stream beginning at noon on February 1 and running into the evening that will include the Super Bowl, pre-game coverage, the halftime show, and an episode of “The Blacklist.” NBC’s “Super Stream Sunday” will be available for desktop PCs and tablets via NBC Sports Live Extra and the Sports Live Extra app. (The NFL gave exclusive rights to live-stream on smartphones to Verizon Wireless.) Additionally, viewers will be able to enjoy the free NBC stream without having to provide their pay TV subscription info. Continue reading NBC to Offer Free Live Stream for Super Bowl Sunday Fans

YouTube Plans Alternative Halftime Show for Super Bowl XLIX

In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX