Reddit Receives New Funding and Doubles Valuation to $6B

Community-based social site Reddit raised $250+ million in a new round of funding, doubling its valuation to $6 billion from the $3 billion it was valued after a February 2019 round. Led by Vy Capital, the latest funding included Andreessen Horowitz, Sequoia Capital and Tencent Holdings, all previous investors. The social media company, launched in 2005, hosts topic-based message boards, including WallStreetBets, the message board that recently encouraged amateur investors to drive up the stock price of companies shorted by Wall Street investors. Continue reading Reddit Receives New Funding and Doubles Valuation to $6B

Rendever Group VR for the Aged Offers Multiple Possibilities

Moderated group VR experiences have an excellent test environment in assisted living and memory care facilities, where the user interface and user experience design are tested by a willing and readily available audience of differently-abled individuals. Rendever is one of the leading startups focused on developing synchronized VR resources for the aging, group-living and group-support market. Their work is especially important now, when COVID-19 has isolated so many seniors in their rooms and in their homes. Continue reading Rendever Group VR for the Aged Offers Multiple Possibilities

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

Super Bowl Expands to More Apps, Sets Streaming Records

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

CBS Films Moves to Streaming, CBS Preps for 8K Super Bowl

CBS Films is in the midst of a sea change. After releasing four scheduled films — “Five Feet Apart,” “Scary Stories to Tell in the Dark,” “Pavarotti,” and “Lexi” in theaters, via its Lionsgate partnerships — it will be folded into CBS Entertainment Group in the next year. Its new mandate will be to find content for CBS’ streaming services, including, most likely, CBS All Access. Meanwhile, CBS is bringing more tech to live sports. The network is planning augmented reality graphics and some strategic 8K coverage and mobile streaming of the upcoming Super Bowl LIII. Continue reading CBS Films Moves to Streaming, CBS Preps for 8K Super Bowl

Smart Speakers Could Become Centers of Retail Ecosystems

Consumers buying smart home and other Internet of Things devices don’t often understand the wider implications of their purchases. The tech companies building these devices are creating ecosystems that could, among other things, determine the future of retail. For example, buying a smart speaker to play music will likely become the consumer’s “access point” for a range of services, including shopping options. Consumers opting into one company’s products may be unknowingly opting out of other companies’ offerings. Continue reading Smart Speakers Could Become Centers of Retail Ecosystems

HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

At the HPA Tech Retreat, RealD senior scientist Tony Davis and cinematographer Bill Bennett, ASC shot and mastered imagery in a variety of high frame rates. One of the chief challenges, said Bennett, is achieving a result with a cinematic aesthetic. “As we move towards HDR displays, we’ve discovered that high contrast images tend to judder as they move across the screen,” said Bennett. The two proposed a solution whereby images are acquired at a very high frame rate, but then adjusted in post. Continue reading HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

HPA 2018: Update on Tools, Production and Post in the Cloud

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud

Hulu to Offer High-Quality Live Streaming With 60fps Support

One of the criticisms of Internet-based live television services involves video quality limitations for sports fans. Some of the services support 30fps, a frame rate that leads to problems when streaming live sports. Hulu announced this week that it plans to address this concern with a staggered rollout of support for 60fps for its Live TV service. The streams will initially be available for select channels and devices, to be followed by an expanded rollout. Support for higher-quality streams could attract new customers for Hulu, especially on the eve of the Winter Olympics. Continue reading Hulu to Offer High-Quality Live Streaming With 60fps Support

Two Editors Describe New Model to Reinvigorate Local News

Local news is already in sad shape, and Facebook and Google now aim to cover it rather than national news. But two editors of digital outlets are proposing a different model for invigorating local news, especially in urban areas that where the local press has been destroyed by digital technology. In this model, very good journalists would cover the news that no one else is covering — and ignore everything else that isn’t local news, including the Super Bowl, movie reviews and the stock market report. Continue reading Two Editors Describe New Model to Reinvigorate Local News

Verizon Inks Deal for NFL Games on Yahoo, Mobile Platforms

Verizon Communications inked a deal valued at more than $2 billion with the National Football League, to show NFL football games on its mobile network, Yahoo, Yahoo Sports and go90 mobile platforms. The telecommunications giant will make Monday, Thursday and Sunday night national games available on its smartphone apps regardless of carrier, as well as playoffs and Sunday afternoon games from a user’s home market. National games, except Sunday afternoon games, will also be available on tablets. Continue reading Verizon Inks Deal for NFL Games on Yahoo, Mobile Platforms

Amazon’s NFL Deal Creates New Paradigm for Sports Rights

On September 28, Amazon will live-stream the first of 11 NFL “Thursday Night Football” games to its Prime Video members in over 200 countries and territories (excluding China). The last game, between Pittsburgh and Houston, will live-stream on Christmas Day. The event marks the beginning of an era in which technology titans, including Google and Facebook, vie with traditional broadcasters for the rights to major sports deals. The sports leagues are drawn to the global reach of the major technology companies. Continue reading Amazon’s NFL Deal Creates New Paradigm for Sports Rights

Tencent Signs Deal With NFL to Livestream Games in China

The National Football League and China’s Tencent Holdings have signed a deal to give the latter exclusive rights to livestream games and other NFL content online for three years. Tencent will stream the games and other content for free on its flagship social media app, WeChat, as well as other mobile and desktop platforms. WeChat has more than 960 million monthly active users. The NFL first made a move into China in 2009 when it produced a 16-episode reality TV series in which a Taiwanese pop band explored football culture. Continue reading Tencent Signs Deal With NFL to Livestream Games in China

Electronic Arts, NFL Create Tournament for Casual Gamers

Electronic Arts and the National Football League now offer an eSports tournament aimed at the casual user in the living room. Dubbed the Madden NFL Club Championship, the competition is open to players of all skill levels aged 16 or older in North America, the U.K. and Germany, and is based on a pilot program held last spring. It’s also linked to the debut of “Madden NFL 18,” Electronic Art’s newest installment of the annual football game franchise, which has sold more than 100 million units around the world since its 1980s debut. Continue reading Electronic Arts, NFL Create Tournament for Casual Gamers

Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

Intel has inked a partnership with the International Olympic Committee through 2024 to showcase its virtual reality, 360-degree video, artificial intelligence and drone technologies. Intel has already been using its VR and other technologies for baseball, basketball and football games, and the deal could help heighten its profile in sports. An internal group started exploring deals last fall. Because TV ratings for the Olympics have been falling, a technology sponsor could help the Games reach a younger demographic. Continue reading Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

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