Cable TV Partners Push Back Against T-Mobile OTT Service

Only two weeks after T-Mobile introduced its OTT pay-TV bundles, the cable industry has taken it to task, stating that its rebundling of networks for different tiers is not allowed under the carriage deals it inked. T-Mobile’s TVision costs $10 per month for 34 networks that included comedy and entertainment but not sports, news or local TV stations. T-Mobile also offered three Live TV tiers, starting at $30 per month. Now, its offerings, priced lower than rivals YouTube TV and Hulu + Live TV, must change. Continue reading Cable TV Partners Push Back Against T-Mobile OTT Service

Nielsen Plans to Measure Targeted Advertising on Television

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

Advertisers Reinvent the Cookie to Better Track Streaming TV

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

T-Mobile to Debut Pay TV Service Starting at $10 Per Month

T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock With Free, Ad-Supported Tier

YouTube Is Pursuing Upfront Ad Deals for its Pay-TV Service

YouTube is pitching its pay-TV service to advertisers with the aim of getting them to spend money they ordinarily allocate to traditional and, increasingly, streaming TV platforms. Marketers, however, still think of YouTube as a mobile (and desktop) video platform with a lot of lower-quality user-generated content rather than a TV service such as Hulu. YouTube and YouTube TV garner 100 million U.S. viewers each month, with watch time up 80 percent year-over-year in March. Continue reading YouTube Is Pursuing Upfront Ad Deals for its Pay-TV Service

Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

T-Mobile & Sprint Complete Merger, John Legere Steps Down

T-Mobile has completed its $30 billion merger with Sprint, creating what the company dubs the New T-Mobile (the formal name will remain T-Mobile). Chief executive John Legere stepped down before the April 30 date in the contract, and his successor, former chief operating officer Mike Sievert, has taken his place. The new business, now with about 100 million customers, plans to use the combined infrastructure to ramp up the transition to 5G, with the capacity to offer speeds up to 15 times faster in the next six years and 14 times the capacity, reaching 99 percent of the U.S. with 5G coverage.  Continue reading T-Mobile & Sprint Complete Merger, John Legere Steps Down

AT&T TV Launches Today With Hundreds of Live TV Channels

Following several months of testing in 13 U.S. trial markets, AT&T TV launches nationwide today. The broadband service features a 4K- and HDR-capable Android-based set-top box, 500 hours of DVR storage, access to hundreds of live television channels and 40,000 on-demand titles. Streaming services such as Disney+, Netflix, Pandora, Spotify and YouTube are available, as well as 5,000+ apps through the Google Play store. Additionally, the voice-enabled remote control is integrated with Google Assistant. Chromecast support is also built in. AT&T TV will be integrated with HBO Max when it launches in May. Continue reading AT&T TV Launches Today With Hundreds of Live TV Channels

CES: Streaming Digital Citizenship as a Societal Experiment

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Continue reading CES: Streaming Digital Citizenship as a Societal Experiment

CES: Anticipating New Era of Streaming Digital Citizenship

It’s almost a new year and a whole new crop of technology is about to introduce a phase change into our collective psyche. It’s time to reflect before we dive into the shameless and enthusiastic possibilities it portends. Let’s take a moment to muse about our new realities. With 5G no doubt to be pervasive at CES 2020 next month, some of the new effects of the streaming marketplace will soon be apparent to the consumer. As each entertainment giant introduces new streaming services at what appears to be astounding value, when cobbled together they increasingly grow to approximate a consumer’s old aggregated service bill from a cable provider.  Continue reading CES: Anticipating New Era of Streaming Digital Citizenship

Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

Pay TV and Cable Companies Aim To Limit Password Sharing

HBO, Netflix and major cable companies have joined forces to crack down on password sharing. The group is discussing ways to close that loophole, which, with piracy, is costing them a projected $6.6 billion in lost revenue this year. According to sources, among the potential measures are to require customers to periodically change their passwords, or to text codes to subscribers’ phones that they’d need to enter. Another option would be to make rules on devices that can be used to access a subscription outside the home. Continue reading Pay TV and Cable Companies Aim To Limit Password Sharing

Discovery May Target Cord Cutters With Streaming Service

Discovery Inc. revealed yesterday that it is considering a streaming service that would directly offer content from its collection of television channels to U.S. viewers. The company envisions “an opportunity to take content on a broader basis to mount an attack on those who are not existing cable subscribers,” explained CEO David Zaslav during Thursday’s earnings call with Wall Street analysts. Discovery is considering “aggregating all of our content in the U.S. and having something that looks very different.” Such a move would mark a major shift for Discovery, which has been comparatively cautious in providing content to consumers without cable subs. Continue reading Discovery May Target Cord Cutters With Streaming Service

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