Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

On-Demand Television Is Giving the Music Industry a Boost

“Stranger Things,” “Breaking Bad” and “Transparent” are just a few examples of popular television shows that have been a boon to the music industry in recent years. During an era when physical music sales are at a low, artists and labels are eager to license their music to play during TV episodes for royalties and publicity. According to numbers provided by UK music collecting society PRS for Music — home of the Performing Right Society (PRS) and the Mechanical-Copyright Protection Society (MCPS), the use of music across on-demand platforms has increased 238 percent over the past five years.

Continue reading On-Demand Television Is Giving the Music Industry a Boost

NBCUniversal to Launch Peacock Streaming Service in April

In April, NBCUniversal will introduce its streaming service, dubbed Peacock, and join the ranks of other streaming services to debut in the next few months. Apple TV+ will unveil November 1; Disney+ on November 12, and HBO Max from WarnerMedia, also in April. Peacock will have 15,000 hours of content on both its ad-supported and subscription-based services, including complete seasons of some of its most popular shows. In June, said a source, the company paid $500 million to regain rights to “The Office.” Continue reading NBCUniversal to Launch Peacock Streaming Service in April

Broadcasters File Federal Suit to Stop TV Streamer Locast

CBS, Disney’s ABC, Comcast’s NBCUniversal and Fox are suing non-profit streaming service Locast in U.S. District Court in the Southern District of New York. Locast, funded in part by AT&T, retransmits local television stations without permission, free to consumers. The Supreme Court shut down Aereo, which streamed content without permission in 2014. Locast says its status is legal under the Copyright Act of 1976, because, unlike Aereo, it is a non-profit operating “booster” and “translator stations” that strengthen a TV station’s signal. Continue reading Broadcasters File Federal Suit to Stop TV Streamer Locast

Twitter Signs a Deal With NBC For Live Olympic Coverage

Twitter has inked a deal with Olympics rights holder NBCUniversal to show coverage of the Olympic Games in Tokyo next summer. While most of the Olympic coverage will still be exclusive to NBC’s TV networks and streaming platforms, Twitter will offer limited live event coverage, regular highlights and a daily 20-minute studio show produced from Tokyo by NBC. According to Twitter, some social platforms experience a drop in activity during major sporting events, while Twitter can commonly tout a double-digit jump in traffic as users actively tweet about what they are watching. Continue reading Twitter Signs a Deal With NBC For Live Olympic Coverage

Streaming TV Service Locast Receives a Boost From AT&T

Locast is a streaming service that allows those without a pay-TV subscription to watch sports, news and primetime broadcast programming. Backed by the non-profit Sports Fan Coalition, Locast last week received a $500,000 contribution from AT&T. The service has launched in New York and Los Angeles among other large markets. But Locast has not received TV stations’ consent to carry their feeds, something required by federal copyright law, nor is it paying fees, which comprise a significant portion of broadcasters’ revenue. Continue reading Streaming TV Service Locast Receives a Boost From AT&T

NBC Targets News Junkies With Ad-Supported OTT Service

NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies With Ad-Supported OTT Service

Disney Finalizes Deal with Comcast to Take Control of Hulu

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

Verizon Partners With Google to Offer YouTube TV Service

Verizon announced a deal with Google yesterday that will bring YouTube TV to Verizon’s wireless, 5G Home and Fios broadband customers across the platforms of their choosing. “We were first in the world to bring commercial 5G to our customers and now another first on the content front as we offer our customers access to YouTube TV on whatever platform they choose,” said Erin McPherson, head of content strategy and acquisition for Verizon. YouTube TV offers 70 networks worth of live TV that is viewable on smartphones, tablets, computers and TVs. Continue reading Verizon Partners With Google to Offer YouTube TV Service

TV Broadcasters and Set Manufacturers Promote ATSC 3.0

At NAB 2019 in Las Vegas, a coalition of U.S. broadcasters announced that the new TV standard, ATSC 3.0, will roll out to 40 markets by the end of 2020. The capabilities of ATSC 3.0, which is based on an IP (Internet Protocol) network, include 4K, HDR and over-the-air mobile reception of TV content. TVNewsCheck contributing editor Glen Dickson, who moderated a panel of broadcasters and others involved with the advanced TV standard, noted that the announcement is “a big boost” to ATSC 3.0’s fortunes. Continue reading TV Broadcasters and Set Manufacturers Promote ATSC 3.0

NBC News Plans to Launch Free Streaming Service in May

NBC plans to launch its free, ad-supported NBC News Now streaming service in early May. The service will be available to everyone, whether or not they subscribe to NBCUniversal cable networks. “It will be something you can access on Apple TV or Roku or any of those other boxes,” NBC News president Noah Oppenheim told a crowd at SXSW in Austin, Texas. “We are going to launch with 8 hours of programming, including live updates at the top of every hour, and when breaking news mandates, we’ll go up live as well.” Continue reading NBC News Plans to Launch Free Streaming Service in May

Amazon Aims for Quality Not Quantity With 30 Films Per Year

Amazon hasn’t had a good year in the film business since 2017 when it moved away from its Hollywood distribution partners into self-distribution. Since then, the company released six flops in a row, including director Woody Allen’s “Wonder Wheel,” which cost $25 million and only earned $14 million in North America, and “Beautiful Boy,” which cost $23 million and made a mere $7.6 million. Amazon Studios head Jennifer Salke surmised that the company put “too much focus on a narrow prestige lane.” Continue reading Amazon Aims for Quality Not Quantity With 30 Films Per Year

Locast Founder Offers Free Broadcast Streaming to Test Law

Attorney David Goodfriend is a law professor and founder of Locast, a free streaming service that enables audiences to get content from ABC, CBS, FOX, NBC and PBS, on almost any device, at any time, with high-quality video. If this sounds like Aereo, the startup supported by Barry Diller that offered streaming content to subscribers, you’d be partially right. But the Supreme Court determined Aereo violated copyright law, forcing its closure, and Goodfriend believes he’s found a legal workaround: Locast is a nonprofit. Continue reading Locast Founder Offers Free Broadcast Streaming to Test Law

NBCUniversal Readies Free, Ad-Supported Streaming Service

In 2020, Comcast’s NBCUniversal will launch a free, ad-supported streaming video service featuring the company’s own TV and film content as well as acquired programming and original content. The 52 million subscribers to Comcast Cable and Sky, the recently acquired European pay-TV unit, will receive the streaming service for free. According to sources, NBCUniversal will also offer the service for no additional charge to Charter Communications and Cox Communications, among other U.S. pay-TV companies with NBC channels. Continue reading NBCUniversal Readies Free, Ad-Supported Streaming Service

Netflix Users Watching More Licensed Than Original Content

According to 7Park Data, the majority of content — 63 percent — viewed via Netflix is licensed content. Whereas viewing of original content rose from 24 percent a year ago, it still only accounts for 37 percent of its U.S. streams this October. Of the licensed content, NBC’s “The Office” is the most viewed TV show on Netflix, with “The Chilling Adventures of Sabrina” in second place. The dominance of licensed content is worrisome for Netflix given that Disney, Fox and WarnerMedia will soon pull their programs. Continue reading Netflix Users Watching More Licensed Than Original Content

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