Amazon and Peacock both showcased virtual product placement tech solutions at the NewFronts, demonstrating how marketers can substitute new brands into previously produced material. Currently in beta, Amazon’s new VPP tool lends immediacy to marketing decisions that were once locked months, if not years, in advance, placing products directly into existing content streams from Amazon Prime Video and the company’s Freevee streaming service. Peacock takes a slightly different approach with “In-Scene,” which identifies in-show opportunities for message-freshening during post. Both developments tap artificial intelligence to improve on past practices. Continue reading NewFronts: Amazon, Peacock Demo Product Placement Tech

Twitter has entered into a deal with FOX Sports, which will create and distribute exclusive content on the social platform for all upcoming FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 tournaments. Appearing at the IAB NewFronts this week, Twitter also talked-up new and expanded deals with media partners NBCUniversal, E! News, Condé Nast, Essence and Sean “Diddy” Combs’ Revolt Media. The NewFronts announcements are important for Twitter, which accepted a buyout offer by Elon Musk that has some advertisers worried. Continue reading Twitter Announces Deals with FOX Sports and NBCUniversal

Paramount Global’s worldwide streaming subscribers for Paramount+ and Showtime rose to more than 62 million in Q1, driven by Paramount+, which added 6.8 million for a total of close to 40 million, the company said in its earnings report. Paramount+ is poised to add the United Kingdom and South Korea to its global portfolio next month, Paramount Global CEO Bob Bakish told investors Tuesday. Paramount+ plans to launch in Italy, Germany, France and Austria in the second half of 2022, and in India next year. Pluto TV also grew, launching over 102 new channels internationally, totaling more than 1,000 global channels. Continue reading Paramount Global’s Streaming Subs Exceed 62 Million in Q1

As global streaming leader Netflix retools its business model to accommodate a less expensive, ad-supported subscription tier, the industry is turning its attention to FAST service (free ad-supported streaming television). It’s part of the process of accommodating linear television for the streaming age. Pluto TV, a division of Paramount Global, managed to hit the $1 billion revenue mark last year without any paying subscribers and tallied over 64 million monthly active users as of December 2021. Not too shabby for a service that was not taken very seriously when it launched on April Fool’s Day 2014. Continue reading Paramount’s Pluto TV FAST Success a Streaming Case Study

Super Bowl 56 is now history, and the massive 70,000-square-foot Samsung Infinity Screen that debuted at the game made history, too. Hanging directly over LA’s SoFi Stadium field in an open loop, the Infinity Screen defies categorization. Not only is it the largest stadium display in the world, according to Samsung, but it is designed differently, hanging on the horizontal, with images displayed on the interior and exterior vertical surfaces, so fans can get a clear view no matter where they’re sitting. Totaling 80 million pixels, the panels soar as high as 40-feet (about four stories). Continue reading Samsung Infinity Screen: the World’s Largest Stadium Display

One team was crowned champion at Super Bowl 56, but all the advertisers were winners, with an average of 112.3 million total viewers tuning in across TV and streaming. Typically the most-watched television event in the U.S., the Super Bowl is an opportunity for deep-pocketed advertisers to make an impression on consumers. This year, the post-game spot talk was all about tech. Returning sponsors Amazon, E-Trade, T-Mobile and Verizon were joined by big game debutantes, including four crypto firms, Japanese e-commerce site Rakuten, Meta Platforms’ first national commercial for Meta Quest 2, and several electric vehicle ads. Continue reading Tech Spots Are the Talk of Super Bowl, from Crypto to Quest

Snap has secured multiyear global content collaborations with Disney, NBCUniversal and ViacomCBS. The three corporations will not only continue bringing their current shows to Snapchat’s Discover feature, but also individually plan to expand offerings in the future. The deal sees programming from ESPN, Paramount+ and E! returning to the platform. Snap says more than 100 million monthly users watch entertainment content on the short-form Snapchat Discover. The mobile app, which turned 10 last year, reported 306 million daily active users worldwide as of September 30. Continue reading Snap Renews Major Content Deals and Updates AR Shopping

After years in which live news was an elusive commodity on the Internet, the streaming news space is suddenly crowded. The latest entry, CNN+, is gearing up for a late March launch and will cost $5.99 per month, same as Fox Nation, which began streaming in November 2018 after nine years as an opinion website. CBS and NBC offer consumers free ad-supported streaming news networks. Last week, CBS relaunched the CBS News Streaming Network what had previously been CBSN. After various experiments, NBC News launched The Choice under the MSNBC banner in the run-up to the 2020 election.  Continue reading CNN+ Aims to Break Through Crowded Streaming News Field

NBCUniversal is expanding its partnership with social video platform TikTok to include a joint promotion for the 2022 Olympic Winter Games in Beijing, set to kick off on February 4, and the 2022 Paralympic Winter Games, beginning March 4. NBC Winter Games advertisers will reportedly have first crack at piggybacking onto what is being couched as a new type of brand experience that lets them draw from NBC 2022 Winter Games clips as they try to connect with sports fans. TikTok videos with Olympic-related hashtags have resulted in 18 billion views on the platform thus far, according to NBC. Continue reading NBCUniversal Teams with TikTok to Promote Winter Olympics

YouTube TV is expanding its Spanish-language programming, adding Univision, UniMás and Galavisión to its base membership. The YouTube TV lineup will now include sports programming like the Campeones Cup championship between the top U.S. and Mexico soccer leagues and the Latin Grammy Awards along with a panoply of telenovelas. Subscribers in top Hispanic markets will also have access to Spanish-language local news and weather. An upgrade package that offers more Spanish-language content is coming soon. In May, Google-owned YouTube TV was reported to have more than 3 million U.S. subscribers. Continue reading YouTube TV Carries Networks for Spanish-Language Market

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

Locast, a non-profit organization founded by lawyer and former FCC legal advisor David Goodfriend, streamed local TV to those who couldn’t access local signals, declaring that U.S. copyright law allows third parties to boost local signals. Major broadcasters ABC, CBS, NBC and FOX disputed that claim, believing that Locast simply wanted to avoid carriage fees, and have now won a court battle finding that Locast violated their copyrights. The court also stated that Locast cannot use its non-profit status as a defense against further action. Continue reading Major TV Broadcasters Prevail in Court Case Against Locast

Rotten Tomatoes has been synonymous with movie scores since it was cooked up by three UC Berkeley undergrads in 1998. The site aggregates reviews from professional critics and provides a “Tomatometer” that averages out the reviews with a Fresh rating when 60 percent or more are positive or Rotten if it goes below that threshold. It also provides an audience score, based on what Rotten Tomatoes users think. Now, the company is debuting an ad-supported OTT service called the Rotten Tomatoes Channel, currently on Roku, to offer nonstop content and a lifestyle brand. Continue reading Rotten Tomatoes to Debut Channel on Roku, Peacock, Xumo

In a 9-0 ruling authored by Justice Brett Kavanaugh, the U.S. Supreme Court loosened local media ownership restrictions, which could enable more industry consolidation. It’s viewed as a victory for broadcasters that wanted to overturn the 2017 decision of the Third Circuit Court of Appeals that found the FCC did not sufficiently consider the effect of changes on minority and female owners. The FCC appeal was supported by News Corp, Fox Corporation, Sinclair Broadcast Group and the National Association of Broadcasters. Continue reading Supreme Court Allows FCC to Relax Media Ownership Rules

During the HPA Tech Retreat, ETC Immersive Media Initiative program lead Phil Lelyveld presented highlights from the Entertainment Technology Center’s “Executive Coffee With…” program, a series of discussions between ETC industry members and USC students on a range of topics related to the future of entertainment. To date, executives from Verizon, Universal, Fox, Equinix, Vubiquity and Dolby have posed questions to the USC students, on topics from production during COVID-19 to the future of the theater experience. Continue reading HPA Tech Retreat: ETC Details Its Executive Coffee Program