NBC Sets New Record for Price of Super Bowl Commercials

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

FOX’s Tubi Plans to Expand Sports Programming in the U.S.

FOX is introducing a sports content hub on its free streaming service Tubi. “Sports on Tubi” will add 10 live-streaming sports channels to its existing offerings, including FOX Sports, FOX Deportes, NFL, MLB, beIN Sports Xtra and beIN Sports Xtra en Español, Fubo Sports Network, Pac-12 Insider, Stadium and USA Today SportsWire, as well as channels for the ACC and Real Madrid later this year. The channels, which will only be available in the United States, will debut first on Amazon Fire TV and Roku and Android devices. Continue reading FOX’s Tubi Plans to Expand Sports Programming in the U.S.

AT&T Spins Off DirecTV, Combines It with AT&T TV, U-verse

After acquiring DirecTV six years ago, AT&T has spun it off and, along with AT&T TV and U-verse, formed a new company it will co-manage with TPG Capital. AT&T received $7.1 billion in cash and a 70 percent interest in the new company, and TPG contributed $1.8 billion and owns the remaining 30 percent. In 2015, AT&T had paid $49 billion to acquire DirecTV, absorbing another $18 billion in debt, becoming the largest U.S. pay-TV provider with 26 million customers. It then lost almost 40 percent of its TV subscriber base. Continue reading AT&T Spins Off DirecTV, Combines It with AT&T TV, U-verse

Apple’s SharePlay to Power Watch Parties for FaceTime Users

As part of iOS 15, Apple will debut SharePlay to allow FaceTime users to stream online videos, movies and music from Apple TV or an iPad, iPhone or Mac and watch with friends while chatting — similarly to Facebook Messenger, Instagram and Houseparty. During COVID-19, the watch party feature was also adopted by Disney+, Hulu and Prime Video. SharePlay is ideally aimed at teens who are more likely to watch videos on their phones and chat. A Pew Research study showed that 59 percent of U.S. teens video-chat with friends. Continue reading Apple’s SharePlay to Power Watch Parties for FaceTime Users

Amazon to Acquire MGM in Deal Valued at Nearly $8.5 Billion

Amazon announced this morning that it will purchase MGM Studios for $8.45 billion, signaling the tech giant’s serious intent to expand its entertainment ambitions by beefing up its Prime Video content library to better compete with Netflix, Hulu and the growing collection of streaming video services. The deal marks the second largest acquisition for Amazon; the company paid $13.7 billion for Whole Foods in 2017. Amazon plans to leverage MGM’s significant catalog of 4,000 movies and 17,000 television shows to help strengthen its film and TV unit Amazon Studios. Continue reading Amazon to Acquire MGM in Deal Valued at Nearly $8.5 Billion

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Continue reading Facebook Plans to Expand Live-Stream Pay-Per-View Events

Fox Corp Quarterly Figures Exceed Wall Street Expectations

In the quarter ending March 31, Fox Corporation saw its year-over-year profit increase sevenfold to $567 million, with a 6.5 percent drop in revenue to $3.2 billion. The numbers exceeded Wall Street estimates. Earnings per share were 88 cents, ahead of analyst expectations of 58 cents. Fox chief executive Lachlan Murdoch reported that exiting “Thursday Night Football” a year early would lift earnings from $350 million to $400 million, which would help finance the 13-year deal that the company struck to continue broadcasting Sunday NFL games. Continue reading Fox Corp Quarterly Figures Exceed Wall Street Expectations

YouTube Unveils Interactive Features, New Original Programs

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

Amazon OTT Businesses Reach 120+ Million Monthly Viewers

Amazon’s over-the-top businesses (including IMDb TV, Twitch, live sports and Amazon’s News app among others) have grown to 120+ million monthly viewers. The free, ad-supported IMDb TV, which is getting a mobile app, has seen its viewership rise 138 percent year-over-year, making it a rival to similar ad-supported streamers including Fox’s Tubi, ViacomCBS’s Pluto TV and Roku’s The Roku Channel. Amazon’s exclusive rights to NFL’s “Thursday Night Football” will begin a year earlier than originally planned, with the 2022-2023 season. Continue reading Amazon OTT Businesses Reach 120+ Million Monthly Viewers

Amazon’s Profits, Income, Stock Price Skyrocket During 2020

For Q1 2021, Amazon reported record profits of $26 billion, more than the previous three quarters combined, with net income more than tripling to $8.1 billion and revenue of $108 billion, surpassing FactSet’s analyst predictions. In addition to Amazon’s successful quarter, Apple, Facebook, Google and Microsoft all enjoyed major upticks in profits and revenues, the result of the increased need for their products and services during the COVID-19 pandemic. Amazon expects that its Q2 sales will reach between $110 billion and $116 billion. Continue reading Amazon’s Profits, Income, Stock Price Skyrocket During 2020

Amazon Spent Heavily on Video and Music Content Last Year

In 2020 Amazon spent $11 billion on Prime services content, up 41 percent from the $7.8 billion it spent in 2019. The sum includes licensing and production costs and costs related to digital subscriptions and content it sells and rents. The first season of its “Lord of the Rings” TV show reportedly cost $465 million to produce. However, Amazon canceled the “Lord of the Rings” online role-playing game announced in 2019. The huge sums Amazon is putting into content reflects its desire to dominate global digital entertainment. Continue reading Amazon Spent Heavily on Video and Music Content Last Year

New NFL Deal Is Part of Amazon’s Plans to Increase Content

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Continue reading New NFL Deal Is Part of Amazon’s Plans to Increase Content

In Major Reorg, Disney Moves Streaming Services to Center

The Walt Disney Company is reorganizing to put more emphasis on its streaming video services Disney+ and Hulu. The company is creating content groups for movies, general entertainment and sports, with a distribution unit that will determine the best platform — streaming, TV network, movie theater — for every piece of content. According to Disney chief executive Bob Chapek, the move acknowledges that consumers now are more likely to watch content on a streaming service than broadcast and cable channels or movie theater screens. Continue reading In Major Reorg, Disney Moves Streaming Services to Center

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

Snap Expands AR Toolset, Announces Deals for New Content

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

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