Twitter Rolls Out Periscope Producer, Takes On Facebook Live

Twitter is unveiling Periscope Producer, a new feature that gives video creators a URL that they can stream to from professional gear, including cameras, editing systems, satellite trucks, VR headsets, drones, games, desktop streaming software and, eventually, 360 cameras. With its new capabilities, Periscope Producer, currently an iOS app, directly competes with Facebook’s Live API, which newsrooms, Web celebrities and others have been using to livestream content to mobile and Internet audiences. Continue reading Twitter Rolls Out Periscope Producer, Takes On Facebook Live

Could Twitter Better Serve Communities as a Social Nonprofit?

While Twitter has shown its potential as a communication and news-sharing platform, and continues to experiment (for example: streaming deals with the NFL and a SoundCloud partnership), the company has struggled to turn a profit and satisfy investors. With all the recent hype surrounding a possible acquisition, NPR asks if “it’s worth pondering the idea of Twitter getting out from under the pressures of Wall Street and turning itself into a nonprofit.” Rather than bending to the relentless pressure of competing for growth and profit, pursuing ad revenue and adjusting how its algorithms sort tweets, the platform could possibly prove most useful to journalists, politicians and grassroots movements if it was “free of investor pressure.” Continue reading Could Twitter Better Serve Communities as a Social Nonprofit?

Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter has introduced a new video-centric app available for Apple TV, Amazon’s Fire TV and Microsoft’s Xbox One as the social platform readies its live-streaming debut of “Thursday Night Football.” The new app “will contain only video, photos and tweets curated by the company,” explains The Wall Street Journal. Live streaming is now a major component of the company’s latest business strategy as evidenced by deals with “the NFL, MLB, the National Basketball Association, National Hockey League and Pac-12 Networks for sports, and Bloomberg News and Cheddar for financial news.” Continue reading Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter to Live-Stream ‘Thursday Night Football’ for First Time

Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

Amazon Said to Be Looking Beyond Video to Streaming Sports

According to unnamed sources, Amazon is actively pursuing the rights to numerous sports, including the French Open tennis championship and professional rugby as well as golf, soccer, auto racing and U.S. sports such as basketball and baseball. Capturing rights in the U.S. will be challenging since CBS, NBCUniversal, Fox, Turner Sports and ESPN have inked long-term contracts for most major sporting events. In talks, Amazon points to the popularity of Amazon Prime, which reaches an estimated 63 million U.S. subscribers. Continue reading Amazon Said to Be Looking Beyond Video to Streaming Sports

New FOX Sports GO Brings Multi-Screen Viewing to Apple TV

FOX Sports GO is now available on Apple TV, with a full slate of more than 3,000 live events, hundreds of hours of studio content and originals, and a variety of other features. Coverage includes NFL, MLB, UFC, NASCAR, Big 12 and Pac-12 Football, Big East Basketball, FIFA World Cup, and UEFA Champions League soccer. In some areas, viewers will be able to access hometown MLB, NBA and NHL telecasts. Fox previously had an iOS app, but Apple TV viewers will now be able to enjoy multi-screen viewing among other innovations. Continue reading New FOX Sports GO Brings Multi-Screen Viewing to Apple TV

Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

NFL, Snapchat Partner for Discover, Live Stories, Advertising

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

Google Prepares to Rollout AMP Project for More Mobile Sites

Six months ago, Google introduced its Accelerated Mobile Pages (AMP) Project, an open-source initiative that enabled publishers to create mobile-optimized content that loads instantly on every device. AMP was initially rolled out for news publishers; now, Google plans to make it available for other mobile sites. The company just debuted a demo site that will let developers test out and fine-tune the AMP-enabled experience. Currently, over 650,000 sites are home to over 150 million AMP documents in Google’s index. Continue reading Google Prepares to Rollout AMP Project for More Mobile Sites

Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter Continues its Push to Become Live-Streaming Service

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

Twitter Plans to Live-Stream Political Conventions This Month

Twitter announced that it is partnering with CBS News to live-stream the upcoming Democratic and Republican National Conventions. In the company’s latest step toward ramping up its live news and entertainment broadcasting, Twitter will make convention videos available on its desktop and mobile apps via a live feed from the CBSN digital streaming news service. The social platform will also provide a stream of related tweets for real-time commentary. Live events, including the Academy Awards and Grammys, have been popular for online conversations across Twitter. Continue reading Twitter Plans to Live-Stream Political Conventions This Month

Twitter Tests Live-Streaming Sports with Wimbledon Coverage

Twitter is live-streaming tennis tournament Wimbledon, finally giving viewers the chance to see what live-streamed sports look like on the platform. The company earlier this year paid NFL $10 million for the rights to stream some Thursday Night Football games but, up until now, no one had any idea what that would actually look like. Beginning on Wednesday, Wimbledon’s official Twitter account began tweeting the live feed, with the video stream at the top of a “Live” page, with scrollable tweets listed below. Continue reading Twitter Tests Live-Streaming Sports with Wimbledon Coverage

Facebook Inks Video Deals with Media Brands and Celebrities

In a bid to fill the Facebook Live pipeline with high quality video, Facebook has inked deals with almost 140 media companies including CNN, The New York Times, Vox Media, Tastemade, Mashable and The Huffington Post, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson. With these high-profile media contracts, Facebook plans to tap into a potentially lucrative advertising market, as well as more deeply engage its 1.65 billion monthly users. Continue reading Facebook Inks Video Deals with Media Brands and Celebrities

What Twitter’s NFL Deal Means For Live Sports on TV, Online

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

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