Twitter Hopes to Prove Live-Streaming Value with NFL Games

Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games

New Sling TV Package Offers Fox Channels and Multi-Streams

Dish Network just rolled out a beta version of a new Sling TV package, priced at $20 per month, that will include 21st Century Fox channels for the first time. The new Sling TV package also allows for three simultaneous streams, aimed at families with multiple viewers, and will contain Fox channels FX, regional sports networks and, in 17 markets initially, the Fox broadcast network. What it won’t include is channels from Disney, which continues to be part of the earlier, single-stream Sling TV bundle. Continue reading New Sling TV Package Offers Fox Channels and Multi-Streams

DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15

Although Super Bowl 50 was broadcast only in HD, now media outlets are beginning to deliver live sports in 4K Ultra HD. AT&T’s DirecTV says it plans to deliver as many as 25 MLB Network games live in the new format this year, although its 4K Ultra HD will not feature high dynamic range (HDR). Sony reports it just accomplished a 4K Ultra HD (with HDR) test broadcast on a February 10 soccer match between Mexico and Senegal, in Miami’s Marlin Park. Last year, about 6.3 million UHD TV sets shipped in North America. Continue reading DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15

Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

New Daily Talk Show from E! Now Livestreaming on Facebook

On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook

Facebook Looking to Stream NFL’s Thursday Night Football

Facebook is interested in global live-streaming rights to “Thursday Night Football” as well as a selection of the National Football League’s 2016-17 games, say sources knowledgeable about the Silicon Valley company’s plans. If Facebook succeeds in obtaining those rights, it will be its first major TV content deal and would mark a departure from its video strategy thus far, which has focused on short-form for the last two years. As Facebook Live has become more of a priority, sports have shifted to the fore. Continue reading Facebook Looking to Stream NFL’s Thursday Night Football

Yahoo Targets Growing eSports Audience with New Video Site

While the future of Yahoo’s media operations remains in flux, the company continues to invest in key vertical segments, the latest of which is an eSports gaming news and video site. Yahoo Esports initially plans to cover “League of Legends” (Riot Games), “Heroes of the Storm” (Blizzard Entertainment), “Street Fighter V” (Capcom), and “Counter-Strike: Global Offensive” and “Dota 2” (Valve). With the growing success of eSports, media companies such as ESPN and Turner Broadcasting are also entering the market. Continue reading Yahoo Targets Growing eSports Audience with New Video Site

Super Bowl 50 Sets New Streaming Record, According to CBS

Although CBS has yet to release official figures, the network claims yesterday’s Super Bowl matchup between the Denver Broncos and Carolina Panthers drew a record number of viewers who streamed the game. NBC broke streaming records last year with 800,000 viewers per minute on average and about 1.3 million concurrent users. Eclipsing the previous year’s numbers should come as no surprise since today’s consumers are more comfortable with streaming, and CBS made the game easy to access for free via OTT devices including Apple TV, Roku and Xbox One. Continue reading Super Bowl 50 Sets New Streaming Record, According to CBS

Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Continue reading Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Data Analytics: AI Could Assist Coaches in Professional Sports

Football coaches are already using artificial intelligence to help them on the sidelines. Students at North Carolina State University built an AI that could predict whether an NFL team would pass or run the ball. The AI called the plays correctly 91.6 percent of the time during an NFL game. The technology may not yet be ready for a real-time game situation, but with more data and research into machine learning and game theory, AI could become a big league contender. Continue reading Data Analytics: AI Could Assist Coaches in Professional Sports

YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

Facebook Sports Stadium Hosts Live Game Stats, Commentary

Facebook launched a new section of its website devoted to live updates from big sports events. The Facebook Sports Stadium is a combination of live game data from Sportradar, play-by-play updates, and commentary from both verified experts and regular Facebook friends. This new sports hub is designed for sports fans to use while they are watching games on television. Currently, many of the social conversations surrounding live TV events are taking place on Twitter. Continue reading Facebook Sports Stadium Hosts Live Game Stats, Commentary

ESPN.com Debuts eSports Vertical Dedicated to Video Gaming

ESPN launched a new vertical on its website to cover all things related to competitive gaming, including news articles, event coverage, profiles of prominent eSports figures, and analysis. The network started broadcasting professional video game tournaments in 2014 and released a special edition of ESPN The Magazine focusing on eSports in 2015. The success of those projects helped spur the launch of the new vertical, which currently covers popular games such as “League of Legends.” Continue reading ESPN.com Debuts eSports Vertical Dedicated to Video Gaming

In Strategy Reversal, Yahoo Shutters its Online Video Portal

Yahoo has shut down Yahoo Screen, the company’s four-year-old video portal that had been a major component of chief exec Marissa Mayer’s turnaround strategy. Yahoo took a $42 million write-off on original video content in October, and while Yahoo Screen had yet to compete with video giant YouTube, comScore notes that the portal had about 15 million U.S. visitors in November. The portal had provided easy access to Yahoo’s video content — from digital magazines, concerts and football games to licensed reruns of “Saturday Night Live” and original series such as “Community.” Continue reading In Strategy Reversal, Yahoo Shutters its Online Video Portal

Page 8 of 14«...45678910111213...»