Ticketmaster Combats Ticket Fraud With New SafeTix Tech

It’s common for ticket resellers to use screenshots and photocopies of real tickets to sell in bunches to unknowing ticket buyers. To combat this fraud, Ticketmaster will start using a new technology called SafeTix, which is tied to a ticket holder’s mobile device via an encrypted barcode that refreshes every few seconds. Additionally, SafeTix supports NFC technology that allows fans to enter venues using a “tap and go” experience, and users will soon be able to use SafeTix via Apple Wallet on their iPhones and Apple Watches.

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Super Bowl Expands to More Apps, Sets Streaming Records

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

2018 FIFA World Cup Is Shattering Live-Streaming Records

Streaming video tech company Akamai, which has been supporting live streaming for the 2018 FIFA World Cup, reports that the tournament is the largest sporting event in which the company has been involved. The World Cup from Russia has experienced a major increase in live-streaming traffic, with the first 10 days surpassing traffic for all 64 matches of the 2014 event in Brazil. According to Akamai, the current tournament has delivered more than twice the streaming video traffic of four years ago and more than 15 times the video delivered in 2010. Continue reading 2018 FIFA World Cup Is Shattering Live-Streaming Records

Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

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Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

ESports Popularity Leads to Skyrocketing Revenue, Fanbase

ESports is booming, having earned $756 million in 2017 and anticipated to reach $1 billion in 2018. Traditional sports leagues are launching eSports leagues and buying eSports franchises, and more than 60 colleges and universities offer eSports programs recognized by the National Association of Collegiate eSports (NACE), while many more have unofficial programs. Colleges are doing everything from supporting student eSport athletes with scholarships and building eSports arenas. UC Irvine actively recruits talented players. Continue reading ESports Popularity Leads to Skyrocketing Revenue, Fanbase

NBCUniversal Snags Mobile Rights to ‘Sunday Night Football’

NBCUniversal inked a deal with NFL for the rights to stream “Sunday Night Football” to mobile phones, beginning in 2018 and including Super Bowl LII on February 4. The media titan, which will stream the games through its “TV Everywhere” mobile phone offering, has been streaming “Sunday Night Football” to various platforms since 2008, but this is the first time it will be able to stream the No. 1 primetime TV show on all digital platforms. Cable subscribers have had access to the games via apps for tablets and smart TVs. Continue reading NBCUniversal Snags Mobile Rights to ‘Sunday Night Football’

Verizon Inks Deal for NFL Games on Yahoo, Mobile Platforms

Verizon Communications inked a deal valued at more than $2 billion with the National Football League, to show NFL football games on its mobile network, Yahoo, Yahoo Sports and go90 mobile platforms. The telecommunications giant will make Monday, Thursday and Sunday night national games available on its smartphone apps regardless of carrier, as well as playoffs and Sunday afternoon games from a user’s home market. National games, except Sunday afternoon games, will also be available on tablets. Continue reading Verizon Inks Deal for NFL Games on Yahoo, Mobile Platforms

Fox to Air Six-Second Ads During Thanksgiving Day Football

On Thanksgiving Day, sports fans watching football on Fox Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading Fox to Air Six-Second Ads During Thanksgiving Day Football

Amazon Builds New Ad Goals on Thursday Night NFL Games

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Fox Sports Plans to Air Six-Second Ads During NFL Games

Short video ads are common on Snapchat, Facebook, YouTube and other online platforms, whereas 15-second and 30-second ads dominate on broadcast TV. Fox Sports is now bringing the six-second TV commercial to NFL games and other programming. After testing it during its August broadcast of the Teen Choice Awards, Fox now hopes to make the six-second ad an industry standard. The reason is that the younger demographic, more accustomed to abbreviated video ads on social media, is pushing back against broadcast TV’s long ad breaks. Continue reading Fox Sports Plans to Air Six-Second Ads During NFL Games

Facebook to Stream College Football in First Exclusive Deal

Facebook is bringing football to its social media platform: not NFL games, but rather 15 college football games whose exclusive rights are owned by Stadium, a 24/7 digital sports broadcaster. Stadium will produce customized programs for Facebook that will not be shown elsewhere, either online or on broadcast television. In sports, Facebook has streamed some NBA and MLB games and signed a deal with Fox Sports to stream some Champions League soccer matches, but the Stadium deal is the company’s first exclusive sports deal. Continue reading Facebook to Stream College Football in First Exclusive Deal

Tencent Signs Deal With NFL to Livestream Games in China

The National Football League and China’s Tencent Holdings have signed a deal to give the latter exclusive rights to livestream games and other NFL content online for three years. Tencent will stream the games and other content for free on its flagship social media app, WeChat, as well as other mobile and desktop platforms. WeChat has more than 960 million monthly active users. The NFL first made a move into China in 2009 when it produced a 16-episode reality TV series in which a Taiwanese pop band explored football culture. Continue reading Tencent Signs Deal With NFL to Livestream Games in China

Turner’s Streaming Service to Debut with European Football

Turner Sports is introducing a streaming subscription service to air the Union of European Football Associations’ Champions League and Europa League soccer matches. Although the streaming service doesn’t have a name or price yet, it is scheduled to debut in 2018, when the Time Warner-owned network’s deal for the UEFA matches begins; Turner’s English-language three-year rights is reportedly valued at more than $180 million. Turner Networks joins numerous other traditional media companies launching similar direct-to-consumer digital services. Continue reading Turner’s Streaming Service to Debut with European Football

Electronic Arts, NFL Create Tournament for Casual Gamers

Electronic Arts and the National Football League now offer an eSports tournament aimed at the casual user in the living room. Dubbed the Madden NFL Club Championship, the competition is open to players of all skill levels aged 16 or older in North America, the U.K. and Germany, and is based on a pilot program held last spring. It’s also linked to the debut of “Madden NFL 18,” Electronic Art’s newest installment of the annual football game franchise, which has sold more than 100 million units around the world since its 1980s debut. Continue reading Electronic Arts, NFL Create Tournament for Casual Gamers

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