Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Continue reading Amazon Prime Video Tests AI Dubbing for Movies and Series

A digital avatar may soon join the talent lineup on ESPN’s college football show “SEC Nation.” Called FACTS, the AI-generated character was developed at the ESPN Edge Innovation Center as “a way to help foster engagement and educate fans on complex sports analytics,” according to ESPN. The avatar was unveiled last week at the 4th Annual ESPN Edge Conference. Built on Nvidia’s Omniverse platform, using the company’s ACE microservices, FACTS integrates with Azure OpenAI for natural language processing and ElevenLabs for text-to-speech integration. Continue reading ESPN Readies a Data-Filled Sports Talk Host Generated by AI

Streaming giant Netflix is partnering with CBS Sports to produce its two Christmas Day football games — the streamer’s first NFL excursion in its three-year deal. The one-year CBS agreement is for production services only, and does not cover on-air talent. Netflix is still exploring its talent options. CBS Sports announcers Tony Romo and Jim Nantz are reportedly under consideration, although Netflix is said to also be pondering a move that would allow it to create an on-camera team that would allow it to put its own stamp on the talent and the games. Paramount Global’s CBS will receive a production fee and promotional spots in the streamed games. Continue reading CBS Sports to Produce Two Christmas NFL Games for Netflix

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube

To the appreciation, if not delight, of sports fans, Google is allowing YouTube TV subscribers to exercise more choice in what games to watch in their multiview windows. YouTube TV offers the option of watching up to four different sporting or news events simultaneously on a single screen. However, it doesn’t allow endless free choice, but presents combination options. Users complained and Google responded by serving up more multiview combinations to choose from, but stopped short of generating customizable multiplex streaming feeds for each user. Continue reading YouTube TV Expands NBA League Pass Choices in Multiview

Amazon this week began serving advertising to Prime Video customers who did not elect to pay an additional $2.99 per month in addition to the basic annual Prime membership of $139 per year or $14.99 per month. Adding commercials is estimated to potentially bring in more than $3 billion a year for Amazon, which is expected to have 2023 revenue of around $567 billion. The surplus will come in handy to pay out $1 billion a year over 11 years for the rights to NFL’s “Thursday Night Football.” The ad-supported Prime Video service launches in the U.S., Canada, UK and Germany, with Mexico, France, Italy, Spain and Australia following later in the year. Continue reading Amazon Stands to Gain $3 Billion a Year from Prime Video Ads

Paramount Global’s Pluto TV free streaming television service is adding a pop-up channel for NFL fans for the weeks leading up to Super Bowl LVIII on CBS. The new programming joins an NFL channel that Pluto TV launched in 2019 to showcase game coverage with news, replays and original shows. Airing 24/7 through February 21, the “NFL Super Bowl Classics” channel will feature past Super Bowl games and specials. Viewers can find the channel on the Pluto TV app or connected TV devices in the Sports category. Game replays will stream sequentially with specials and docuseries interspersed. Continue reading Pluto Intros Limited-Time ‘NFL Super Bowl Classics’ Channel

YouTube TV is bundling Warner Bros. Discovery’s Max with its own NFL Sunday Ticket out-of-market football package. YouTube parent Google entered into an exclusive, seven-year deal to offer the NFL Sunday Ticket package through YouTube TV and YouTube Primetime Channels, beginning with the 2023 season. Max has become a Sunday Ticket partner as part of a broader deal with WBD that includes getting Google TV behind WBD’s relaunch of HBO as Max. Philipp Schindler, chief business officer for Alphabet and Google, shared news of the promos with analysts during his company’s Q2 earnings call. Continue reading YouTube TV Will Bundle WBD’s Max with NFL Sunday Ticket

YouTube TV is rolling out a new feature aimed at live sports fans. Called “multiview,” it lets people watch up to four different streams at once. Just in time for March Madness, multiview is debuting in early access to select U.S. subscribers and only for sports content, YouTube says, adding that it’s exploring how to apply the quad-screen format across a variety of content and will gradually make it available to more users. Slow-walking the initial launch will allow the platform to collect feedback and improve the feature in time for the fall NFL football season. Continue reading YouTube TV Launches Its ‘Multiview’ Display, Ideal for Sports

Streaming broke another all-time record in September, claiming 36.9 percent of total television usage. YouTube captured an 8 percent streaming share, enough to make it the No. 1 most-watched service, a first for the Google-owned platform, according to Nielsen’s monthly media snapshot “The Gauge.” Broadcast’s share also grew in September, climbing to 24.2 percent, while cable dropped to 33.8 percent. Total television usage increased 2.4 percent over August, with Nielsen citing the return of football as the rising tide that lifted all boats in in September, “as it provided new content across broadcast, cable and streaming.” Meanwhile, Pluto TV made a splash entering the rankings for the first time. Continue reading YouTube Tops Nielsen Gauge for First Time, Pluto Breaks Out

Apple has secured main sponsorship rights to the Super Bowl LVII halftime show, with Apple Music replacing Pepsi, which had a lock on the slot for the past 10 years. The event takes place February 12, 2023, at the State Farm Stadium in Glendale, Arizona, broadcasting on FOX. The price wasn’t disclosed, but the NFL had reportedly been asking $50 million for the prime halftime positioning. The deal played out against a backdrop of the NFL’s Sunday Ticket rights sale, with a reported $2.5 billion asking price and Apple said to be the most serious bidder. Continue reading Apple Music Displaces Pepsi as Super Bowl Halftime Sponsor

Comcast announced that Peacock and NBC will “become the exclusive home of ‘Big Ten Saturday Night’ football” beginning in 2023. CBS and FOX also get a piece of Big Ten action in a rights deal that also includes basketball. The college mega-conference will reportedly reap more than $7 billion over seven years, beginning July 1, 2023. CBS and FOX will share the remainder of the Saturday football schedule, with FOX broadcasting the noon games and CBS (and Paramount+) getting mid-afternoon play. The arrangement concludes ESPN’s 40-year run of Big Ten football programming. Continue reading Big Ten Rights Deal Most Lucrative in College Sports History

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

Electronic Arts and university licensing company Learfield IMG College teamed up to debut Level Next, an intercollegiate eSports league that will involve up to 2,500 colleges. The league aims to “unify competitive play at universities,” and will kick off on November 9 with “Madden NFL 21.” The first eight-week tournament will offer a $150,000 prize pool. At least one of EA’s eSports franchises will be featured each season. Level Next will host multiple seasons each year and feature games from different publishers. Continue reading EA and Learfield IMG College Launch a New eSports League

Yamaha developed its “Remote Cheerer powered by SoundUD” system, an app to let Japanese sports fans in remote locales convey encouragement and displeasure to their teams in an empty stadium. In a recent test, users in a number of locations sent boos and cheers to 58 speakers in the 50,000-seat empty Shizuoka Stadium ECOPA. A Tunisian soccer team did exactly this in 2013, after the Arab Spring made mass gatherings impossible. Their app allowed 93,000 fans to cheer on the players via 40 speakers in the stadium. Continue reading Yamaha Releases Remote Cheering App for Empty Stadiums