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Debra KaufmanApril 21, 2017
Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras
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Debra KaufmanApril 20, 2017
Bolstered by last summer’s breakout popularity of “Pokémon Go,” Facebook chief executive Mark Zuckerberg has shifted focus from VR to AR, which combines the real and digital worlds. At the annual F8 conference, he stated that Facebook will make its AR tools available to developers to create everything from custom masks to filters. Partners already include Nike, Electronic Arts and Warner Bros. The shift to AR puts Facebook in competition with its rival Snap’s Snapchat and Microsoft HoloLens. Continue reading Facebook Pursues App Ecosystem: AR Powered by Cameras
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Don LevyApril 18, 2017
More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube
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Debra KaufmanApril 14, 2017
Advanced Micro Devices (AMD) has acquired Nitero, a startup responsible for a 60-gigahertz wireless chip that transmits high-res video without latency. AMD, which bought the company for an undisclosed price, believes that Nitero’s chip will enable it to push sales of more wireless virtual reality headsets. Sales of VR headsets, according to AMD executive Roy Taylor, have been limited due to their need to be tethered to a computer. Nitero was originally a spinoff from a research center sponsored by the Australian government. Continue reading AMD Pitches Latency-Free Virtual Reality via Super-Fast Wi-Fi
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Debra KaufmanApril 13, 2017
With more focus on the so-called “Immersive Web” touted by Google, Oculus, Samsung and Microsoft, Mozilla’s free JavaScript API WebVR is experiencing a bump in popularity. WebVR is prized for its ability to enable immersive experiences without downloads or installs. Now, Mozilla is using WebVR to create an immersive version of the Internet dubbed Metaverse, a term first used in the 1992 sci-fi novel “Snow Crash” by Neal Stephenson that described a virtual domain without physical or social status limitations. Continue reading Metaverse: Mozilla’s WebVR Helps Create Immersive Internet
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Phil LelyveldApril 12, 2017
The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline
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Rob ScottApril 11, 2017
Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter
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Debra KaufmanApril 7, 2017
HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers
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Debra KaufmanApril 6, 2017
Massachusetts Institute of Technology researcher Dr. Matthias Winkenbach has a good idea of how virtual reality could completely change how corporations solve supply chain problems. He believes that in at least three-to-five years away, supply chain managers will rely on augmented and virtual reality to make better decisions more quickly, with the ability to see holograms with visible data via an AR or VR headset. Managers can immerse themselves in remote environments without traveling to physical locations. Continue reading Researcher Predicts AR, VR Will Soon Manage Supply Chains
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Debra KaufmanApril 6, 2017
Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences
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Debra KaufmanApril 5, 2017
Taiwanese phone manufacturer HTC has rolled out its anticipated monthly subscription service for virtual reality content, including video games and short interactive films. For a $7 per month fee, users can download up to five VR titles a month from the online Viveport store. HTC is positioning the new service as a way for customers to try out an app before they decide to purchase it. The service is only available to owners of the HTC Vive VR headset. Among the titles initially available are “Everest VR” and “Mars Odyssey.” Continue reading HTC Unveils Subscription Service for Vive VR Headset Users
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Debra KaufmanApril 5, 2017
After sourcing its GPUs from Imagination Technologies for years, Apple has decided to design its own GPU technology. With half of its revenue from Apple, Imagination Technologies stock has tanked as a result. GPUs, graphics processing units, are the workhorses for just about everything that Apple wants its smartphones and other devices to do, including machine learning, augmented reality and virtual reality, Siri and high resolution gaming. The GPU gets its power from its ability to multitask, processing in parallel. Continue reading Apple to Design its Own GPUs and Leave Long-Time Supplier
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Debra KaufmanApril 3, 2017
Augmented reality startup Lightform has come out of the stealth mode it’s been in for three years, announcing a $2.6 million funding round from former Oculus head scientist Steven LaValle, Lux Capital, Seven Seas and NSF. What Lightform has been working on is a device that can scan the environment and create a high-resolution mesh, which it then combines with very precisely targeted digital projections of light. That makes it capable of creating augmented reality in any environment, without the need for a headset. Continue reading Startup Lightform Readies Release of Inexpensive AR Scanner
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Debra KaufmanMarch 31, 2017
March Madness is now a virtual reality event, thanks to Intel’s TrueVR platform. Moving the games to VR has been a major effort for the company, which has been live-streaming the NCAA Basketball tournament that way since the start of the Sweet 16 round and was just named the official VR provider of college sports for NCAA, Turner Sports and CBS Sports. For the Final Four, Intel will place seven VR rigs, each of which is outfitted with 12 cameras, in the stadium, enabling it to broadcast a spherical view of the action. Continue reading Intel Introduces Virtual Reality to March Madness with TrueVR
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Debra KaufmanMarch 31, 2017
Samsung Galaxy S8, arriving in stores April 21, sports a high-tech look, featuring a screen that goes from edge to edge, with just a hint of metal at the top and bottom. The screen measures 5.8-inches, compared to the S7’s 5.1-inch. The smartphone’s virtual assistant Bixby offers voice control, and Samsung is positioning the phone as capable of doubling as a desktop computer. That’s a lot of phone, but it’s got a price to match, at $720 at Verizon and starting at $750 for AT&T, Sprint and T-Mobile. Continue reading Samsung S8 Offers Bigger Screen and Bixby Virtual Assistant