In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

AOL is planning to release 5 percent of its staff today, affecting about 500 employees. “CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward,” reports Recode. AOL, which was purchased last year by Verizon, recently added 1,500 employees from its ad deal with Microsoft and acquisition of Millennial Media. AOL’s current structure features its media unit (with properties such as Huffington Post and TechCrunch) and its platforms groups, which includes its advertising tech. “Armstrong said the layoffs are not related to current discussions AOL execs are having with Yahoo counterparts about integration between the two companies,” notes Recode. Continue reading AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

Hulu just bought the assets of The Video Genome Project (The VGP), whose technology automatically aggregates metadata around video content, classifies it into subgenres and then uses the data to connect titles. The VGP makes connections beyond obvious criteria such as genre, director or cast. Hulu says a “small team” from The VGP will join the company, and, with this technology, Hulu will be able to offer classifications similar to Netflix’s more granular offerings, such as “Action Sci-Fi & Fantasy Based on Books.” Continue reading Hulu Acquires The VGP to Improve Recommendation Options

At CES in January, Fox Innovation Lab showed its first cut of “The Martian VR Experience.” Now, 11 months later, 20th Century Fox’s Lab has just released the finished product, directed by Robert Stromberg and executive produced by Ridley Scott, for use with HTC Vive and PlayStation VR. “The Martian VR Experience,” which is available to consumers for $19, takes viewers into the world of the 2015 Fox movie “The Martian,” directed by Scott, where astronaut Mark Watney (played by Matt Damon) was abandoned on Mars. Continue reading Fox Releases Immersive Project: ‘The Martian VR Experience’

CBS is launching apps for Android TV and Amazon Fire TV that will add 360-degree videos to CBSN’s news coverage. The apps will debut with a show documenting production of a “60 Minutes” episode on searching for gorillas in Africa. The apps, which will also feature a new playlist for 360-degree videos, will offer curated video playlists, a personalized playlist of favorite videos and features for finding related videos. Viewers will be able to use their remote control to navigate the videos. Continue reading CBS Brings 360-Degree Video to Android TV, Amazon Fire TV

PlayOn, whose software records video from streaming services to watch offline without ads on any device, now offers this functionality for mobile devices. PlayOn Cloud is available as a free download on iOS (with Android support coming soon). It allows the user to download video to mobile devices, and keeps the recording in the cloud for 30 days. Viewers can watch offline, with AdSkip technology. Support is available for Netflix, Amazon Video, Hulu, Yahoo! View, HBO Now, YouTube, NBC, ABC, CBS, Fox, PBS and The CW. Continue reading PlayOn Delivers Streaming Video Recording to Mobile Devices

Snap is already sold out on its first run of Spectacles, the $130 Snapchat sunglasses with a built-in camera for shooting video. The sunglasses were for sale in a pop-up vending machine, dubbed Snapbot, at the company’s Venice Beach headquarters, and now some of them are already for sale on eBay priced at $600 to $1,000. Snap is deliberately rolling out Spectacles in a playful fashion, with vending machines festooned with balloons and designed to look like a Cyclops cartoon character. Continue reading Snapchat Offers its Spectacles via Snapbot Vending Machines

The media industry’s interest in artificial intelligence goes much deeper than simply portraying its implications in movies such as “Her” or “Ex Machina.” Recommendations and push notifications are just two examples of how media uses AI. YouTube has evolved its use of machine learning algorithms to improve its content recommendations. In the early days, the site used “collaborative filtering” to feed videos to viewers. Now the company uses much more complex models based on deep learning powered by neural networks. Continue reading Media Companies Leverage Data-Driven AI to Evolve, Prosper

According to Instagram CEO Kevin Systrom, the Facebook-owned photo- and video-sharing site plans to add live video streaming. Systrom believes live video could help strengthen user relationships; however, he did not specify how or when Instragram would introduce the feature. “Reports indicate that Instagram has already been testing live video streaming with some of its users, displaying live streams from contacts similar to the way it currently surfaces the recently-launched Instagram Stories feature,” explains Variety. Introduced in August, Instagram Stories is similar to Snapchat in that its images and videos disappear after 24 hours. Continue reading Facebook’s Instagram Plans to Integrate Live Video Streaming

Facebook is intent on helping innovate technological advances as it grapples with increasingly more video, and pushing down prices for hardware. To that end, the company has created Voyager, a high-speed, long-distance networking system, and will share its plans with other companies, per its commitment to open source software. Voyager will enable data centers in different locations to link with fiber-optic cables. The company also unveiled Backpack, its 100G-switch platform for connecting racks inside the data center. Continue reading Facebook Debuts New Optical Networking Tech, 100G Switch

In January, Chrome will begin placing a “not secure” warning on the left of its address bar for websites that do not use strong HTTPS-connected encryption, which accounts for nearly half of the world’s existing sites. Up until then, Chrome has only posted warnings on HTTPS sites with faulty encryption. Later in 2017, Chrome plans to expand the categories of sites for which it will issue warnings, including any unencrypted pages visited via Chrome’s Incognito and any HTTP site offering downloads. Continue reading Chrome Tightens Up Security Warnings for Unencrypted Sites

YouTube is rolling out HDR support for videos that offer improved picture quality, higher contrast and more vibrant colors. The launch is limited, since HDR is still entering the mainstream, but the video-sharing site is preparing for its future. TechCrunch reports, “if you happen to own an HDR-enabled TV today, you can view HDR content on select YouTube channels going live with the enhanced content, like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals.” HDR videos can also be streamed “through Google’s newer Chromecast Ultra device, which debuted earlier this fall with 4K and HDR support.” Continue reading YouTube Introduces High Dynamic Range Support for Videos

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

Consumer spending on home entertainment was up 3.8 percent to $4.2 billion in Q3, according to DEG: The Digital Entertainment Group. “Leading the charge was subscription streaming, with sales up 23.9 percent,” reports TWICE. “Electronic sell-through followed with a 9.8 percent gain, while VOD trailed in third place among digital formats with a 4.8 percent increase.” Packaged media took a hit, with combined Blu-ray and DVD sales dropping 8.7 percent, while storefront, kiosk and subscription rentals declined 17.8 percent. DEG notes that 85 percent of U.S. homes now have a 1080p TV, and sales of 4K TVs are approaching 10 million units. Continue reading DEG Reports Increase in U.S. Home Entertainment Spending

Imitation is the sincerest form of flattery it’s said, and that’s what’s going on among social media platforms. Facebook’s WhatsApp is experimenting with a Status feature that is basically a photocopy of Snapchat Stories, sharing photos, videos and emoji. Elsewhere, Periscope is copying both Facebook and Snapchat, by offering its own animated augmented reality selfie masks. The first ones offered, which allow the user to look like Hillary Clinton or Donald Trump, have been available throughout the duration of the election. Continue reading Facebook Borrows From Snapchat, Periscope Adds AR Masks