Google Merges DoubleClick Database with Gmail Information

Google has changed language in its privacy policy that once promised not to track information in DoubleClick’s database of Web-browsing records. When buying advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy was his “number one priority,” and its records would be kept separate from information collected from Gmail and other accounts. New language says instead that, “browsing habits ‘may be’ combined with what the company learns from the use of Gmail and other tools.” Continue reading Google Merges DoubleClick Database with Gmail Information

Clear Channel Outdoor Billboards to Track, Identify Passersby

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

FTC Studies Privacy Issues Inherent in Cross-Device Tracking

Prompted by the Center for Democracy and Technology (CDT), the Federal Trade Commission has scheduled a workshop to discuss cross-device tracking technologies. Using ultrasonic, inaudible pitches, the technology allows a user’s online behavior to be tracked across phones, TVs, tablets and computers. The pitches can be — and are already — embedded in TV commercials, ads in a computer browser and apps. The consumer is not made aware that the tracking technology has been activated and there is no way to opt out. Continue reading FTC Studies Privacy Issues Inherent in Cross-Device Tracking

Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

In an October IPO filing, Vizio described its ability to provide “highly specific viewing behavior data on a massive scale with great accuracy.” This refers to Vizio’s Smart TVs ability to track the user’s viewing habits and share that information with advertisers, who use it to connect with that user’s devices. Vizio dubs this “Smart Interactivity” and it is turned on by default for the more than 10 million Smart TVs the company has sold. Users who do not want to be tracked in this fashion must opt-out. Continue reading Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

Interfaces From Voice to Gesture Likely to Eclipse the Screen

The screen has been the interface between users and information for decades but, as the Internet of Things grows in capability and becomes embedded in more products, the screen could end up diminishing in importance as an interface. Although some Internet of Things devices do use screens, people seem to gravitate to a variety of other interfaces. More specifically, wearables, gesture-based devices, ambient notifications, and automated responses appear to be on track to overtake the traditional screen. Continue reading Interfaces From Voice to Gesture Likely to Eclipse the Screen

Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

Oculus Acquires Technology That Enables Direct VR Interaction

With the acquisition of Pebbles Interfaces, Oculus VR is poised to replace its Touch controller with hand-sensing technology that allows users to interact directly with the virtual world. This is Oculus’ latest acquisition this year of companies offering expertise in tracking and 3D mapping. Pebbles’ technology, based on custom optics, sensor systems and algorithms, tracks hand movement in real space, with detailed mapping of where each hand is in relation to the other. The terms of the purchase were not announced. Continue reading Oculus Acquires Technology That Enables Direct VR Interaction

NSA Preps Shutdown of Controversial Phone Tracking Program

After the Senate declined to reauthorize the bulk collection of phone records, the National Security Agency began shuttering its controversial counter-terrorism program over the weekend. The Senate failed to reach an agreement to extend the program beyond May 31, when the law used to authorize it will expire. Some intelligence and law enforcement officials have argued that the program is crucial to tracking terrorists. While the Senate rejected two bills that would have continued the program, some believe an agreement could still be reached before the deadline. Continue reading NSA Preps Shutdown of Controversial Phone Tracking Program

Audi Teams with Amazon and DHL for Point of Trunk Delivery

Audi will soon begin testing a new service in Germany that will allow consumers to order Amazon goods and have them delivered to the trunk of their cars through DHL’s messenger service. For the service to work, messengers will need to track a customer’s vehicle via GPS and have access to the trunk using a temporary authorization pass. This new model offers a solution to a common issue that arises with most delivery services — attempting to make home deliveries when there is no one present. Continue reading Audi Teams with Amazon and DHL for Point of Trunk Delivery

Nielsen to Track Audience Demos of Video Ads on Roku Devices

Nielsen and Roku have started working together to measure the audience demographics of ads that play through Roku streaming devices. That means Roku will be the first Internet-connected TV platform that will be able to offer the same audience guarantees as traditional television. Advertisers will already be familiar with the Nielsen audience breakdowns, which will also be integrated into the Roku Ad Framework toolkit. The companies will be testing the new tracking this summer. Continue reading Nielsen to Track Audience Demos of Video Ads on Roku Devices

SnapStream Unveils Affordable New DVR Targeting Businesses

SnapStream is known for making massive DVRs for media productions like “The Colbert Report,” but now the company is introducing a less expensive DVR that is still loaded with features. The SnapStream Express may prove too expensive to be a consumer product, but businesses may be drawn to the functionality and $499 price tag (plus $99/month service fee). It has 2TB of internal storage, an intelligent search function, and a Web-based interface designed for PCs. The DVR can also post clips directly to social media. Continue reading SnapStream Unveils Affordable New DVR Targeting Businesses

AT&T and Verizon Track Customer Web Browsing, Sell The Data

Two of the largest Internet providers are making money by tracking customers’ Web browsing with supercookies and in-house traffic scanning. This allows AT&T and Verizon to sell a highly personalized ad-targeting program that will place ads in websites, email, and even snail mail. Verizon customers can now opt out and disable the supercookies for free, but AT&T customers seeking privacy will have to pay several fees that could tack on an additional $60 to their monthly bill. Continue reading AT&T and Verizon Track Customer Web Browsing, Sell The Data

Google Fiber Tracking System Has Potential for Targeted Ads

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

Numerous Smart Devices May Now Be Secretly Recording Users

Consumers criticized Samsung for recording users through its smart TVs and sending the data to a third party, but other companies reportedly take a similar approach. Many of the audio recordings come from devices with voice recognition, like LG’s smart TVs or Amazon Echo. Such recording of unknowing users is not limited to the living room. Automobiles from companies such as GM and Chevrolet can record and send information about a driver’s speed, location, and their route to work. Continue reading Numerous Smart Devices May Now Be Secretly Recording Users

AT&T GigaPower Service Offers Data Privacy for Monthly Fee

GigaPower by AT&T, the company’s 1 gigabit-per-second service, was introduced in 2013 in Austin, Texas — and this week it rolled out in Kansas City, Missouri. While customers can enjoy ultrafast fiber-optic Internet access for $70 per month, AT&T also tracks their online activities. Those who prefer to keep their browsing habits private can pay an additional $29 a month. Since opting out of sharing such data is typically offered free of charge, some are questioning whether AT&T’s model will discourage people from doing so. Continue reading AT&T GigaPower Service Offers Data Privacy for Monthly Fee