CES Panel: Sixth Sense is Digital, Say Wearables Innovators

At a panel provocatively titled “The Sixth Sense is Digital,” several wearables pioneers gathered to discuss the evolving changes and direction of the burgeoning industry. NeuroSky CEO Stanley Yang started it off with a series of important questions: “First, you have to ask — do I need to wear anything? If I do, what’s helpful? After motion tracking, what do you do with it? Who can design the next wearable technology for the masses with the functions we need?” Continue reading CES Panel: Sixth Sense is Digital, Say Wearables Innovators

Tobii Sets Sights on Gamers and Consumers with EyeX Tech

Their last appearance at CES sported a “gaze-controlled” version of the arcade game “Asteroids.” This time around Tobii is dreaming bigger and announced a new partnership with SteelSeries to prove it. The eye-tracking experts are working with the gaming peripheral manufacturer to deliver a unique controller capable of navigating the virtual world in a more natural way. As these devices won’t be available until the middle of this year, however, Tobii is whetting appetites with its new Windows-ready EyeX controllers. Continue reading Tobii Sets Sights on Gamers and Consumers with EyeX Tech

PointGrab to Showcase New Gesture Control Software at CES

Via closed door demos and YouTube videos, Israel-based PointGrab has recently been promoting two new versions of its gesture-recognition software as a lead-up to this week’s CES. For the next generation smart home, AirTouch and PointSwitch will help consumers control devices by using gestures from a distance. The software products, which now work with standard 2D cameras on consumer devices, have already been integrated into TVs and PCs from Acer, Lenovo, Samsung and others.

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Meta to Ship Full-Fledged Augmented Reality Aviator Shades

Silicon Valley startup Meta is aiming to take on Google Glass with its augmented reality computing platform. The company has developed a wearable computing device in the form of aviator shades that it claims offers 15 times the screen area of Glass. Founder Meron Gribetz envisions Meta as the first pair of smart glasses that sport a more fashionable look with greater computing capabilities. Meta Pro, the first consumer set of specs, is due for shipment in June. Continue reading Meta to Ship Full-Fledged Augmented Reality Aviator Shades

Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

More Retailers Tracking Shoppers with Sensor Technologies

Sensor devices used to track shoppers are becoming more commonplace in shopping malls this holiday season. The devices, often scattered through malls to identify shoppers’ movements, help retailers track how long people are waiting in line and pinpoint where they’re shopping. Some even use heat maps to show where within a store most people are gravitating. The Future of Privacy Forum estimates that approximately 1,000 retailers are using sensors. Continue reading More Retailers Tracking Shoppers with Sensor Technologies

Stadiums Hope to Lure Sports Fans with New Tech Upgrades

There has been some debate regarding whether certain technologies have negatively impacted live sports. With the mass adoption of smart devices, many people are now opting to stay indoors. However, new technologies and mobile connectivity are aiming to lure more people into the stadium to chant for their favorite team without the need to miss a single moment. High-tech stadiums are introducing new apps and second screen features to offer fans an enhanced experience.

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New Sensor Technologies Have Untapped Potential in Retail

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Google Envisions a Web Beyond Cookie-Based Data Tracking

Google is in the early stages of developing its own alternative to cookies, which have a few limitations when it comes to tracking users. The company is working on universal IDs, which will track users from device to device. Whereas cookies can be erased and sometimes lead to ineffective ad targeting, universal IDs would provide more accurate user data. But it could also create a Google-owned monopoly of data. However, Google isn’t the only company working on cookie alternatives.  Continue reading Google Envisions a Web Beyond Cookie-Based Data Tracking

Google Uses Location Tracking to Target Customers On-the-Go

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

Top Brands Increasingly Turning to Facebook-Owned Instagram

According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram

Tech Giants Plan to Track Data, Eliminate Need for Cookies

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

CEA Launches New Campaign to Promote Car Gadget Safety

The Consumer Electronics Association launched a promotional campaign called “Innovating Safety” last week to emphasize that CE devices and automobiles can work together safely. The campaign is designed to inform consumers and lawmakers about the many devices that support driver safety, such as Bluetooth kits and teen tracking. The campaign launched during a policy forum in Washington, D.C. that addressed distracted driving. Continue reading CEA Launches New Campaign to Promote Car Gadget Safety

Startups Create Advanced Tracking of Users Across Devices

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

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