HTC Vive Pro 2: 5K 120Hz VR for Enterprise, Serious Gamers

The recently launched HTC Vive Pro 2 VR headset offers a sharp 5K 120Hz desktop virtual reality experience. Priced at $1,399 for the entire package — and $799 for the headset alone (for those who invested previously in the Vive Pro or Valve Index) — the Vive Pro 2 retains the same design as the 2018 model and relies on older controllers but offers a wide range of attractive features for gamers. The 2,448 x 2,448 pixels per eye is a dramatic improvement over the previous Pro’s 1,440 x 1,600 pixels, which also offered a slower 90Hz refresh rate. Its LCDs also have RGB sub-pixels for increased sharpness. Continue reading HTC Vive Pro 2: 5K 120Hz VR for Enterprise, Serious Gamers

Marketers Struggle as Facebook Users Decline to Be Tracked

According to Branch, which analyzes mobile app growth and tracks ad conversions, since Apple’s updated iOS asked users if they wanted to be tracked by apps, only 25 percent have agreed. That response has “been pretty devastating for … the majority of advertisers,” suggests mobile analyst Eric Seufert. Advertisers on social network Facebook have seen a particularly strong impact, according to media buyers who noted that not being able to reliably determine how many sales clients are making means it is challenging to figure out which ads are working. Continue reading Marketers Struggle as Facebook Users Decline to Be Tracked

Less Than One-Third of iOS Users Opt In to Tracking by Apps

Since Apple began requiring apps to get user permission to track them, Branch Metrics found that less than 33 percent of iOS users opted in. Ad prices aimed at iOS users have fallen and those aimed at Android users have risen, which the digital ad community warned Apple about. Now, ad buyers are deploying iOS ad spending in less targeted ways and the lack of user data also reduces the efficacy of Facebook’s ad-targeting tools. Apple only sells ads in a few of its apps and doesn’t take a cut of third-party iOS app revenue. Continue reading Less Than One-Third of iOS Users Opt In to Tracking by Apps

European Union to Conduct Antitrust Investigation of Google

The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

Google to Allow Android 12 Users to Opt-Out of App Tracking

Google will reportedly soon let Android users opt out of being tracked by apps, a move recently taken by Apple. Industry watchers were tipped off by a Google support page detailing the new option and an email to developers announcing a Google Play app store policy change to be introduced later this year. The feature will turn off sharing for the advertising ID, which Android users can already manually reset, and also allow users to opt out of any alternative device identifiers used to track activity across apps. The news leaked several days prior to Apple’s June 7 WWDC21 event. Continue reading Google to Allow Android 12 Users to Opt-Out of App Tracking

Google Roils Digital Advertising Ecosystem with New Policies

Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

Amazon Debuts Smart Shopping Cart for Simplified Checkout

Amazon unveiled the Dash Cart this week, a “smart” grocery shopping cart fitted with a touchscreen that can automatically detect the items placed in it. The shopper can then take the Dash Cart through a special lane to digitally check out via a combination of computer vision algorithms and sensors. The Dash Cart is the result of Amazon’s aim to apply everything it’s learned in building its Alexa-enabled products to create more convenience in the brick-and-mortar world. The Dash Cart will first be deployed in Amazon’s grocery store in Woodland Hills, a Los Angeles suburb. Continue reading Amazon Debuts Smart Shopping Cart for Simplified Checkout

Google’s AutoFlip for Automated AI-Enabled Video Reframing

Google has unveiled AutoFlip, an open source, AI-enabled tool that offers smarter, automated video reframing. A lot of video is captured in landscape aspect ratios such as 16:9 and 4:3, not optimized for different (read: vertical) display devices. The traditional method has been to statically crop the material that doesn’t fit in the destination device, but that usually offers an unsatisfactory result. AutoFlip, however, relies on AI object detection and tracking to intelligently understand the video content. Continue reading Google’s AutoFlip for Automated AI-Enabled Video Reframing

New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

Continue reading New Google Privacy Tools Aim to Limit Third-Party Cookies

Oculus Reveals its Upcoming PC-Connected Rift S Headset

Oculus unveiled a new version of its Rift VR headset at GDC 2019 yesterday. The $399 Rift S, available this spring, will feature a new design, higher resolution display (up to 1280×1440 per eye), two updated Oculus Touch controllers, and embedded sensors for tracking (rather than cameras). The current $349 Rift relies on an array of external webcams to sense the environment. The new Rift S will require a PC in order to power its high-res graphics, while the wireless Oculus Quest, also available this spring for $399 will not need additional power. Continue reading Oculus Reveals its Upcoming PC-Connected Rift S Headset

German Antitrust Ruling Restrains Facebook Data Collection

Germany’s Federal Cartel Office, the country’s competition authority, issued an antitrust argument to restrict Facebook’s data collection. Stating that Facebook currently provides users with a stark choice between allowing the company to collect unlimited data or not using the site, the Federal Cartel Office stated that Facebook must allow users to refuse the company’s bid to collect their data and automatically merge it with data from Instagram, WhatsApp and non-Facebook sites. The decision impacts 32 million German users. Continue reading German Antitrust Ruling Restrains Facebook Data Collection

Remo Technology Presents Auto-Director AI Camera at CES

China-based camera company Remo Technology showcased a compelling AI camera at CES that should be of interest to YouTubers and prosumer videographers looking for an affordable gesture control solution. The OBSBOT Tail camera combines artificial intelligence tech and its built-in three-axis gimbal in order to automatically track specific subjects with smooth camera motion. Users can even live stream while easily keeping themselves in the camera shot. The new camera — which can record up to 4K video at 60 fps with support for HDR10 — is expected to launch later this month. The early-bird pre-order special is listed at $469. Continue reading Remo Technology Presents Auto-Director AI Camera at CES

zSpace to Show Windows Laptop for AR/VR Viewing at CES

At CES 2019 next month, Innovation Award honoree zSpace will show a portable Windows PC laptop that is focused on “spatial content,” allowing users to interact with augmented reality and virtual reality content. Based in Sunnyvale, zSpace’s creators claim it is the first portable Windows PC that “breaks the screen barrier” between users and AR/VR, and tout its ability to foster creativity and collaboration in a flexible, immersive environment. It features patented 3D screen technology and lightweight glasses. Continue reading zSpace to Show Windows Laptop for AR/VR Viewing at CES

Kaaya Haptic HoloSuit for VR Apps to Ship This November

Kaaya Tech reached its $50,000 Kickstarter funding goal for the HoloSuit, a wearable haptic controller for virtual reality. The company will start shipping the suit, available in several versions, in November. The top-end version, HoloSuit Pro, offers 36 sensors, nine haptic feedback devices and six firing buttons, spread across two finger-tracking gloves, a pair of pants with feet extensions and a jacket with a head extension. The lower end model offers 26 sensors, and comes with a jacket or jersey with haptics and buttons. Continue reading Kaaya Haptic HoloSuit for VR Apps to Ship This November

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