Small Ad Networks May Suffer from “Do Not Track” Proposals

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

Users Lose Interest in Facebook and Google Login Services

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Facebook Acquires Fitness App, Could Develop Wearable Tech

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

Facebook Splitting Instant Messaging Feature to Separate App

Facebook is beginning to split some of its features into separate apps, starting with extracting instant messaging from its mobile app. If users want to chat with each other through Facebook, they will have to download Facebook’s separate Messenger app. Facebook recently notified users of the change, and will be rolling it out over the next few weeks. This signals a change for the social giant, and critics suggest this sacrifice in user engagement could make Facebook lose users. Continue reading Facebook Splitting Instant Messaging Feature to Separate App

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

In Strategic Move, Nike Lays Off Majority of FuelBand Team

Nike may be gearing up to shut down its wearable hardware efforts, after laying off the majority of its FuelBand fitness tracker team. The 70-person team, part of the tech-focused Digital Sport division, is responsible for developing and revising hardware including the FuelBand and Nike+ sportwatch. A person familiar with the matter told CNET late last week that about 70 to 80 percent of the team was let go. However, employees from Nike Digital Tech, responsible for Web software, were reportedly not affected. Continue reading In Strategic Move, Nike Lays Off Majority of FuelBand Team

New Deal with VEVO Will Bring Music Content to Yahoo Screen

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Sony Unveils its Project Morpheus VR Prototype at GDC 2014

Sony has plans to introduce virtual reality to its PlayStation 4 console with new hardware called “Project Morpheus.” During the Game Developers Conference in San Francisco this week, the company unveiled a prototype with two headset components — a closed display and what looks like a PlayStation Move sensor. The unit features HDMI and USB connections, a 1080p display and just over a 90-degree field of view. The prototype, three years in the making, will also serve as a developer kit. Continue reading Sony Unveils its Project Morpheus VR Prototype at GDC 2014

SXSW: Snowden Talks Digital Privacy, Pushes Better Encryption

Former NSA contractor and whistleblower Edward Snowden addressed the crowd at SXSW in Austin, Texas yesterday via videoconference from Moscow. Speaking on NSA leaks and data security, Snowden urged tech firms to adopt better encryption methods to help protect users from government surveillance. He also shared privacy tips for citizens, such as encrypting your hard drive, implementing browser plug-ins that prevent online tracking, and using online network Tor, that promises anonymity. Continue reading SXSW: Snowden Talks Digital Privacy, Pushes Better Encryption

Facebook to Acquire Mobile Messaging Service for $19 Billion

Facebook has agreed to purchase mobile messaging company WhatsApp for $19 billion, in what marks the largest-ever acquisition of a company backed by venture capital. The deal, which comes in the wake of Facebook’s failed attempt to acquire messaging service Snapchat, includes $3 billion in restricted stock, $4 billion in cash, and $12 billion in Facebook shares. The deal easily outranks other notable startup acquisitions, including Facebook’s $1 billion purchase of Instagram, and Microsoft’s $8.5 billion Skype deal. Continue reading Facebook to Acquire Mobile Messaging Service for $19 Billion

Apple iOS 8 Rumored to Feature Health and Fitness Monitoring

Apple plans to release its newest version of iOS this year, and its biggest feature is expected to include integrated health and fitness tracking. This latest development indicates Apple will likely introduce the iWatch, sources say, and iOS 8 will also feature a new app currently codenamed “Healthbook.” The app and wearable combination is said to be able to monitor fitness statistics, track weight loss, and keep an eye on users’ vital signs like blood pressure and hydration levels, among other indicators. Continue reading Apple iOS 8 Rumored to Feature Health and Fitness Monitoring

Cisco Predicts Massive Increase in Data Consumption by 2018

If Cisco’s predictions are correct, wearable technology is about to experience a massive growth spurt. The company projects that by 2018, 177 million wearables will make a sizeable contribution to the amount of data consumed around the world. In its annual report on mobile broadband growth, Cisco projects the 10 billion mobile connections around the world will blast through 190 exabytes of data — 11 times the amount consumed in 2013. Continue reading Cisco Predicts Massive Increase in Data Consumption by 2018

White Paper Suggests Alternatives to the Fading Web Cookie

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Google Music Timeline Helps Visualize Trends in Popular Music

Google has introduced a new way to look at music with its launch of Music Timeline. The tool allows people to see the trends in music through time. Music Timeline draws on the song collections of millions of Google Play users to create a visualization of the popularity of various artists and genres from 1950 to today, through interactive charts. Besides tracking music patterns, it can also chart the careers of individual artists with some accuracy.

Continue reading Google Music Timeline Helps Visualize Trends in Popular Music

Changing the Way We Game: Virtual Reality with Oculus Rift

The focal point of the virtual reality renaissance, the Oculus Rift, is edging closer to its consumer release. The company was at the 2014 CES showing off the latest update to its ever-improving 3D head-mounted display with a prototype codenamed Crystal Cove. The new device improves the frame rate and image persistence of its two screens to reduce motion blur. ETC was on-hand to test out the latest VR experience and talk to the company’s young founder, Palmer Luckey. Continue reading Changing the Way We Game: Virtual Reality with Oculus Rift

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