“Assassin’s Creed Rogue” Game Integrates Eye Tracking Tech

The developers of “Assassin’s Creed” have teamed up with Tobii Tech to provide gamers with the ability to control the camera in the game with their natural eye movement. Tobii Tech calls it an “infinite screen” experience, tracking the user’s gaze at 50 frames per second. Users don’t have to even move their mouse to get the camera to pan or click pause when they look away from the screen. The “Assassin’s Creed Rogue” PC game will be one of the first to include this new technology when it launches early next month. Continue reading “Assassin’s Creed Rogue” Game Integrates Eye Tracking Tech

Verizon Could Face Investigation Over Mobile Supercookies

Last week, we reported that Verizon would offer users the ability to opt out of the company’s mobile ad-targeting program, which tags customers with unique codes to track online activity. The move followed complaints from privacy advocates regarding the use of the alphanumerical customer codes known as “supercookies.” Now, three Democratic members of the Senate Committee on Commerce, Science and Transportation are calling for a formal investigation into Verizon’s tracking practices of its wireless subscribers. Continue reading Verizon Could Face Investigation Over Mobile Supercookies

Verizon Users Will Be Able to Opt Out of Mobile-Ad Targeting

Verizon users concerned with their online privacy will soon have the ability to opt out of the company’s mobile ad-targeting program, which tags customers with “supercookies” — or undetected code that can be used to track a consumer’s online activity. Verizon’s recent announcement to allow customers to remove themselves from being targeted or tagged with code follows a number of complaints from privacy advocates in regards to the company’s tracking practices and privacy standards.  Continue reading Verizon Users Will Be Able to Opt Out of Mobile-Ad Targeting

Google Plans to Release Modular Mobile Phone in Puerto Rico

Google wants to redefine the way mobile devices are designed, built and sold. The Ara Smartphone, expected to release later this year in Puerto Rico, is a unique mobile device with replaceable components. Owners of the Ara will have the option to purchase additional hardware from a store, to enhance and upgrade their mobile devices rather than having to buy an entirely new phone every couple of years. A growing number of developers are reportedly working on a wide range of Ara modules. Continue reading Google Plans to Release Modular Mobile Phone in Puerto Rico

Startups Are Paying Consumers for Permission to Track Data

Instead of tracking consumers’ personal data without their consent, a few companies are beginning to experiement with a new model of paying people directly for permission to track activity on their social media accounts and their credit cards. Datacoup, for example, pays consumers $8 a month for access to their personal data. For $100 a month, participants in ZQ Intelligence’s program agree to be tracked on their devices and answer questions about their consumer behavior. Continue reading Startups Are Paying Consumers for Permission to Track Data

Google to Launch Health Data Aggregation Service Google Fit

Google Fit, a health data aggregation service, is expected to launch at the Google I/O conference in San Francisco next week. The service will compete with Apple’s new HealthKit app framework, which launched last week. It will also compete with Samsung’s Sami, a similar biometric data platform. Google Fit aims to store data from wearable activity tracking devices — including Fitbit, Jawbone UP and Nike FuelBand — along with the related smartphone apps.

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NSA Turns to Web Images for Facial Recognition Programs

According to top-secret 2011 documents released by Edward Snowden, the NSA is collecting online images of people for its facial recognition programs. As estimated in the documents, the agency intercepts about 55,000 images that have facial-recognition quality. Civil liberties advocates are concerned that these technologies could result in an invasion of privacy. However, neither privacy nor surveillance laws protect against the government’s use of facial images. Continue reading NSA Turns to Web Images for Facial Recognition Programs

FTC Report Exposes Depth of Data Broker Info on Consumers

The Federal Trade Commission released a report urging Congress to require data brokers to be more transparent. Data brokers collect information on nearly all U.S consumers, typically without their knowledge, and create profiles based on online purchases, public records, and online tracking cookies. The FTC recommends creating one Internet site where each company explains their purpose and method of data collection and gives consumers a chance to opt out. Continue reading FTC Report Exposes Depth of Data Broker Info on Consumers

Small Ad Networks May Suffer from “Do Not Track” Proposals

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

Users Lose Interest in Facebook and Google Login Services

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Facebook Acquires Fitness App, Could Develop Wearable Tech

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

Facebook Splitting Instant Messaging Feature to Separate App

Facebook is beginning to split some of its features into separate apps, starting with extracting instant messaging from its mobile app. If users want to chat with each other through Facebook, they will have to download Facebook’s separate Messenger app. Facebook recently notified users of the change, and will be rolling it out over the next few weeks. This signals a change for the social giant, and critics suggest this sacrifice in user engagement could make Facebook lose users. Continue reading Facebook Splitting Instant Messaging Feature to Separate App

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

In Strategic Move, Nike Lays Off Majority of FuelBand Team

Nike may be gearing up to shut down its wearable hardware efforts, after laying off the majority of its FuelBand fitness tracker team. The 70-person team, part of the tech-focused Digital Sport division, is responsible for developing and revising hardware including the FuelBand and Nike+ sportwatch. A person familiar with the matter told CNET late last week that about 70 to 80 percent of the team was let go. However, employees from Nike Digital Tech, responsible for Web software, were reportedly not affected. Continue reading In Strategic Move, Nike Lays Off Majority of FuelBand Team

New Deal with VEVO Will Bring Music Content to Yahoo Screen

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen