The Nasdaq Stock Market is lending assistance to NYIAX (New York Interactive Advertising Exchange), a startup that is trying to stop phony publishers in the digital ad market. That’s because, according to ad verification company Adloox, these con artists divert one-fifth of annual ad spending, which equals an estimated $16 billion this year. With its blockchain-enabled platform, NYIAX hopes to put an end to the lack of transparency that leads to this significant loss. These scams have become a problem due to the rise of automated ad exchanges that instantly match advertisers with publishers. Continue reading Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

In an effort to attract younger viewers, CNN has unveiled “The Update,” a daily three-to-five-minute news show exclusively for Snapchat. The show will run at 6:00 pm ET every day, with breaking news updates throughout the early morning and evening. “The Update” will replace CNN’s existing magazine-like “edition” produced daily for Snapchat’s Discover section. NBC also debuted a twice-daily news show in July this year. As one of Snapchat’s first publishing partners, CNN began created editions for the platform in early 2015. Continue reading CNN Targets Young Audience With News Show on Snapchat

Google has unveiled efforts to help drive users to subscribe to news publications in response to publishers’ complaints that Google and Facebook now dominate online advertising. First, it is renovating its “first click free” feature that lets users access subscription publications via search. The company is also taking another look at publishers’ tools for online payments and how to target potential subscribers. The New York Times and the Financial Times will be the first to test these tools. Continue reading News Publications Testing Google’s New Subscription Tools

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

Google is joining Facebook in seeking to undercut Snapchat by offering similar features. The company is reportedly developing Stamp, a so-called news product that will offer articles in a magazine-like design, similar to Snapchat’s Discover feature. Snap, however, isn’t standing still, with plans to focus Discover more on episodic video content. News of Google’s development of Stamp follows buzz that the company floated an offer last year to purchase Snap for $30 billion, according to sources who call it an “open rumor.” Continue reading Google Aims to Take On Snapchat With New Stamp Product

Facebook just purchased the technology of startup Source3, which can detect intellectual property that has been shared on the Internet without permission.  No financial details were revealed, but Crunchbase reported that Source3 recently raised $4 million in venture capital funding, led by a 2015 seed round by Contour Venture Partners. Two years ago, Facebook released so-called Rights Manager technology to combat the posting of video clips by unauthorized users. YouTube uses Content ID, a similar but more advanced technology. Continue reading Facebook Buys Source3 to Strengthen Rights Management

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

According to sources, Facebook is readying the launch a feature that will allow users to subscribe to The Wall Street Journal, The New York Times, The Washington Post and other publications, directly from the mobile app. The feature, which is expected to debut by the end of the year, is still under discussion internally. Among the unresolved issues are whether Facebook will limit stories to those published natively to Facebook via Instant Articles, the payment model and whether Facebook would get a percentage of revenue. Continue reading Facebook to Debut Feature for Enabling Media Subscriptions

Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals with BuzzFeed, Vox for Video Content

Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Continue reading Facebook, Google Debut Advertising, Online Tracking Tools

Warner Music Group has renewed its music and publishing deals with YouTube following “months of tough negotiations,” according to WMG CEO Stephen Cooper. The renewal includes Warner Music record labels and the Warner/Chappell Music publishing division. Music labels have been limited by safe harbor provisions of the Digital Millennium Copyright Act that “allow digital services leeway in hosting and taking down unlicensed content,” reports Billboard. “Neither of Warner’s major competitors, Universal Music Group or Sony Music Entertainment, have reached new deals with YouTube and are still operating on a month-to-month basis, sources say.” Continue reading Warner Renews its Music and Publishing Deals With YouTube

Facebook is not the only tech giant looking to address the growing problem of fake news. Alphabet-owned Google, the world’s biggest search engine, is introducing a feature that offers users a new layer of fact checking in their search results. The move follows criticism that Google and other Internet companies are assisting with the spread of misinformation. After limited testing, Google rolled out the feature to its News pages and search catalog Friday. “Fact Check” tags will appear in News search results, but they will not be powered by Google. Instead, the feature will rely on fact-checking firms such as PolitiFact and Snopes, as well as reputable publishers including The New York Times and The Washington Post. Continue reading Fact Check: Google Takes on Fake News with Search Feature