Facebook will soon launch a TV app that will let users stream videos in their News Feed through set-top boxes including Apple TV and Amazon’s Fire TV, and smart TVs from Samsung. The move to a television app is evidence of Facebook’s new directive from chief executive Mark Zuckerberg to become a “video first” company, and positions the social network to compete for TV advertising dollars. Users can employ the TV app to watch Facebook videos on their living room TV sets, and Facebook is in discussions to provide access to other video content. Continue reading Facebook Readies TV App for Streaming Video Through STBs

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Although both Google and Facebook have declared they will fight fake news, the two companies are still in the early stages of acting on that pledge. Google says that, as of the end of 2016, it had permanently banned almost 200 publishers from its AdSense advertising network. Facebook took aim at its Trending Topics feature, blamed by some for spreading fake news, introducing changes intended to showcase only reliable news articles. But these actions are miniscule in context of the immense problem at hand. Continue reading Google, Facebook in Earliest Stages of Combatting Fake News

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

Snapchat just updated its guidelines for publishers, who are now restricted from posting on Discover so-called questionable pictures devoid of news or editorial value, or providing links to or reports of fake news, stressing that all content must be accurate and fact-checked. In Feburary, Snapchat will offer publishers a tool to “age-gate” content, with the option for preventing minors from seeing some content altogether. These guidelines are being introduced as parent company Snap Inc. is preparing for an IPO. Continue reading Snapchat Preps for IPO with Metrics, Stricter Publishing Rules

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others

Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

During the U.S. presidential election, the preponderance of fake news on various social media sites got a lot of attention. Now, Google says it is updating its policies to ban fake-news websites from using AdSense, its ad-selling software. The company defined fake news as “pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the [website’s] primary purpose.” Following in Google’s footsteps, Facebook similarly banned fake news sites from using its advertising network. Continue reading Google, Facebook Ban Fake News From Earning Ad Revenue

To encourage users to publish videos on Facebook Live, Facebook is developing new filters, currently in prototype, that will help users create compelling looks for video. Video’s importance to Facebook — and, indeed, all social media platforms — is growing, expected to account for 71 percent of all Facebook mobile traffic by 2021. With the new filters, videos look as if Monet or Rembrandt painted them. The company reiterated it’s “not a media company” even as it grapples with issues that news organizations face. Continue reading Facebook Develops Video Filters, Retools Publishing Policies

Facebook is now promoting Live — via advertising campaigns in the U.S. and U.K. on TV, Internet, billboards, and buses — as an ideal way for the ordinary user to show off a talent or express an opinion. Currently, Live streams, which have grown four-fold since May, have come from all seven continents and even outer space, and boasted three-times longer view times and ten-times the number of comments as ordinary videos. With increased Live content, Facebook competes with YouTube Live and Periscope. Meanwhile, Instagram is also getting into the game. Continue reading Facebook Makes Live Video Push, Instagram Also Goes Live

Snapchat just changed how it compensates the companies that supply content for its Discover section. Rather than share ad revenue, Snapchat plans to pay content partners a flat licensing fee — similar to what traditional TV networks do. When Discover launched in 2015, Snapchat shared ad revenue, with the terms varying depending on the specifics of the partnership and sales team. The new plan is a win-win: Snapchat will fully control its ad inventory and publishers will have a guaranteed and reliable compensation for content. Continue reading Snapchat Swaps Shared Ad Dollars with New Licensing Deals

Through an update to the Roku Direct Publisher Platform this week, Roku introduced new tools designed to make it easier for publishers to deliver streaming video content via Roku media players without the need to write any code. Creators merely go through a few steps in order to create a video feed and make their channel go live on Roku. The platform is also supported by Brightcove, JW Player, Kaltura and Ooyala. Roku, which currently touts more than 10 million monthly active users, is expanding its advertising options by offering to address video ad sales for publishers. Continue reading Roku Makes it Simpler for Publishers to Offer Video Channels

Adblock, the company that blocks online advertising, is now introducing a service that allows website operators to run ads. Adblock Plus’s new service is an extension of the Acceptable Ads program debuted in 2011. A so-called acceptable ad, vetted by Adblock, is smaller, less brash and intrusive and thus, in principle, less irritating. The number of ads in this marketplace, which just debuted in beta, is limited because of how time-consuming it is to vet ads. The service will come out of beta later in 2016. Continue reading Adblock Expands Service with Fresh Take on Acceptable Ads