Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

According to sources, Facebook is readying the launch a feature that will allow users to subscribe to The Wall Street Journal, The New York Times, The Washington Post and other publications, directly from the mobile app. The feature, which is expected to debut by the end of the year, is still under discussion internally. Among the unresolved issues are whether Facebook will limit stories to those published natively to Facebook via Instant Articles, the payment model and whether Facebook would get a percentage of revenue. Continue reading Facebook to Debut Feature for Enabling Media Subscriptions

Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals with BuzzFeed, Vox for Video Content

Facebook is testing Audience Direct, a self-service tool to help publishers sell video ads across websites and apps. Publishers list available video ad inventory, with prices, and marketers then log into the system and buy ad space, with Facebook’s massive database allowing them to choose the types of users they hope to reach. Meanwhile, Google is launching a new tool that will help advertisers track online views more closely, and learn if such views led to a retail store visit. Continue reading Facebook, Google Debut Advertising, Online Tracking Tools

Warner Music Group has renewed its music and publishing deals with YouTube following “months of tough negotiations,” according to WMG CEO Stephen Cooper. The renewal includes Warner Music record labels and the Warner/Chappell Music publishing division. Music labels have been limited by safe harbor provisions of the Digital Millennium Copyright Act that “allow digital services leeway in hosting and taking down unlicensed content,” reports Billboard. “Neither of Warner’s major competitors, Universal Music Group or Sony Music Entertainment, have reached new deals with YouTube and are still operating on a month-to-month basis, sources say.” Continue reading Warner Renews its Music and Publishing Deals With YouTube

Facebook is not the only tech giant looking to address the growing problem of fake news. Alphabet-owned Google, the world’s biggest search engine, is introducing a feature that offers users a new layer of fact checking in their search results. The move follows criticism that Google and other Internet companies are assisting with the spread of misinformation. After limited testing, Google rolled out the feature to its News pages and search catalog Friday. “Fact Check” tags will appear in News search results, but they will not be powered by Google. Instead, the feature will rely on fact-checking firms such as PolitiFact and Snopes, as well as reputable publishers including The New York Times and The Washington Post. Continue reading Fact Check: Google Takes on Fake News with Search Feature

In a few cities last week, Snapchat introduced a new search tool that relies on machine learning to collect text and visual metadata, enabling users to find content, even from users they do not follow. Previously, users only saw Stories from others they followed or that Snapchat served up. This is Snap Inc.’s first major change to its Snapchat software since the company went public in early March; in January, Snap added a search function allowing users to search for friends and publisher content. Continue reading Snapchat Introduces Search Tool Based on Machine Learning

Facebook has again integrated one of Snapchat’s most notable features, introducing Stories, which allows users to create photo/video montages that vanish within 24 hours. Two other camera-oriented features allow users to make the camera accessible with one rightward swipe and add filters and masks; and introduce a direct-messaging tool. All three features will be unveiled this week. Facebook has experienced a slump in posting, and is studying Snapchat as a way to zero-in on its millennial appeal. Continue reading Facebook Co-Opts Stories, Puts More Pressure on Snapchat

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

As Twitter readies its first original content presentation for the Digital NewFronts in May, the company is reportedly launching a live video API today designed to help media publishers post live video broadcasts via the social platform. Twitter’s offering is expected to be similar to the Facebook Live API launched last year. “The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” explains TechCrunch. “Telestream, Wirecast, and Livestream Switcher are amongst the API partners that will help publishers use the API.” Continue reading Source Says Twitter Will Launch its New Live Video API Today

Google technology incubator Jigsaw has released software designed to help Web publishers moderate the unruly comments on their sites. The software is called Perspective and it is available free of charge to publishers that apply for access. Jigsaw used machine learning to help train Perspective to identify toxic comments. Each comment is assigned a score, so that human moderators or even readers can filter out responses that score above a certain toxicity level. Perspective is part of Jigsaw’s Conversation AI initiative. The team wants to help foster more civil discourse and eradicate Internet trolls.  Continue reading Google Develops AI That Can Detect Hateful Internet Speech

BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints