In a few cities last week, Snapchat introduced a new search tool that relies on machine learning to collect text and visual metadata, enabling users to find content, even from users they do not follow. Previously, users only saw Stories from others they followed or that Snapchat served up. This is Snap Inc.’s first major change to its Snapchat software since the company went public in early March; in January, Snap added a search function allowing users to search for friends and publisher content. Continue reading Snapchat Introduces Search Tool Based on Machine Learning

Facebook has again integrated one of Snapchat’s most notable features, introducing Stories, which allows users to create photo/video montages that vanish within 24 hours. Two other camera-oriented features allow users to make the camera accessible with one rightward swipe and add filters and masks; and introduce a direct-messaging tool. All three features will be unveiled this week. Facebook has experienced a slump in posting, and is studying Snapchat as a way to zero-in on its millennial appeal. Continue reading Facebook Co-Opts Stories, Puts More Pressure on Snapchat

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

As Twitter readies its first original content presentation for the Digital NewFronts in May, the company is reportedly launching a live video API today designed to help media publishers post live video broadcasts via the social platform. Twitter’s offering is expected to be similar to the Facebook Live API launched last year. “The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” explains TechCrunch. “Telestream, Wirecast, and Livestream Switcher are amongst the API partners that will help publishers use the API.” Continue reading Source Says Twitter Will Launch its New Live Video API Today

Google technology incubator Jigsaw has released software designed to help Web publishers moderate the unruly comments on their sites. The software is called Perspective and it is available free of charge to publishers that apply for access. Jigsaw used machine learning to help train Perspective to identify toxic comments. Each comment is assigned a score, so that human moderators or even readers can filter out responses that score above a certain toxicity level. Perspective is part of Jigsaw’s Conversation AI initiative. The team wants to help foster more civil discourse and eradicate Internet trolls.  Continue reading Google Develops AI That Can Detect Hateful Internet Speech

BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints

Facebook will soon launch a TV app that will let users stream videos in their News Feed through set-top boxes including Apple TV and Amazon’s Fire TV, and smart TVs from Samsung. The move to a television app is evidence of Facebook’s new directive from chief executive Mark Zuckerberg to become a “video first” company, and positions the social network to compete for TV advertising dollars. Users can employ the TV app to watch Facebook videos on their living room TV sets, and Facebook is in discussions to provide access to other video content. Continue reading Facebook Readies TV App for Streaming Video Through STBs

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Although both Google and Facebook have declared they will fight fake news, the two companies are still in the early stages of acting on that pledge. Google says that, as of the end of 2016, it had permanently banned almost 200 publishers from its AdSense advertising network. Facebook took aim at its Trending Topics feature, blamed by some for spreading fake news, introducing changes intended to showcase only reliable news articles. But these actions are miniscule in context of the immense problem at hand. Continue reading Google, Facebook in Earliest Stages of Combatting Fake News

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

Snapchat just updated its guidelines for publishers, who are now restricted from posting on Discover so-called questionable pictures devoid of news or editorial value, or providing links to or reports of fake news, stressing that all content must be accurate and fact-checked. In Feburary, Snapchat will offer publishers a tool to “age-gate” content, with the option for preventing minors from seeing some content altogether. These guidelines are being introduced as parent company Snap Inc. is preparing for an IPO. Continue reading Snapchat Preps for IPO with Metrics, Stricter Publishing Rules

Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others

Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed