Brendan Eich created JavaScript, the world’s most widely used programming language and co-founded Mozilla, the organization behind the Firefox browser that has become one of the most popular ways to navigate the Web. Now he’s back with Brave Software, a startup developing an open source browser for desktop and mobile that carves a middle path between excessive online advertising and antagonistic ad blockers. In his paradigm, advertisers, browser companies, websites and users stand to win. Continue reading Brave Browser Aims to Reinvent Online Advertising Paradigm

Netflix recently announced it would begin to block VPNs (virtual private networks), which consumers use to get around geographic-based content licensing restrictions. The company has turned a blind eye to VPN usage, but that was before it distributed its content globally, now live in 190 countries. Netflix has a reason to protect its content (especially its originals) and infrastructure investments, and it can’t offer all content to every country. But there’s another, just as potent reason for the move. Continue reading Netflix Cracking Down on VPNs, in a Push for Global Rights

In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers

DirecTV has joined the ranks of those looking to bring more 4K content to consumers. During New York’s TranSPORT conference, DirecTV’s Phil Goswitz confirmed that the company plans to launch a live 4K broadcast service sometime early next year. He said live sports transmissions are currently being tested and DirecTV has the ability to transmit up to 50 new UHD channels. Goswitz explained that DirecTV is “moving into working with partners” for more 4K content. CBS, ESPN and Fox are among the networks that have also been experimenting with live 4K production. Continue reading DirecTV Planning to Debut Live 4K Broadcasting in Early 2016

Traditional TV networks are pulling out all stops to succeed with their non-traditional streaming platforms. CBS is launching a new “Star Trek” series in 2017, which will air exclusively on its CBS All Access app; HBO inked a deal with former “Daily Show” host Jon Stewart to create new content for HBO Now; and NBCUniversal is cranking out original series and specials for its Seeso comedy channel, due to launch in January. Meanwhile, Vice Media plans a 24/7-cable channel with A+E Networks. Continue reading Programming Free-for-All Favors Consumer Power of Choice

At The New York Times’ DealBook conference, Netflix chief executive Reed Hastings pointed to a broad, sustained growth of consumer spending on entertainment as proof that there is not enough television content currently available. Great content, he said, will find viewers. The bar for quality is rising, he noted further, and said Netflix is maintaining its high standards by working with other production companies. As an example, he pointed to “Narcos,” which was produced with French company Gaumont. Continue reading Netflix Chief Exec Tells Conference: “There’s Not Enough TV”

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

In the wake of pay TV subscriber losses and a falloff in content stocks, industry news has recently focused on the impact of the Internet, mobile apps and streaming services on traditional television. Disney chief operating officer Tom Staggs, who most analysts believe will be the successor to CEO Bob Iger, defended the future of ESPN and the programming bundle at an industry conference in Beverly Hills on Thursday. Staggs also suggested that Wall Street had overreacted to recent changes in the business and should not be so quick to dismiss the current model. Continue reading Disney COO Defends the Programming Bundle as TV Evolves

NPD Group reports that “connected TV devices” were in 46 million U.S. homes at the end of Q2 2015. That figure represents about half of all U.S. homes with an Internet connection. NPD defines “connected TV device” as one that connects to the Internet and allows the user to access apps (including connected devices such as smart TVs, game consoles, streaming media players and Blu-ray Disc players). According to NPD executive director John Buffone, the 4 million year-over-year jump is attributable to increased sales of smart TVs and a surge of streaming services. Continue reading Half of U.S. Homes with Internet Have Connected TV Devices

Scripps Networks Interactive has partnered with TV Everywhere platform provider Anvato to offer viewers new live streams of the Cooking Channel, DIY Network, Food Network, HGTV and Travel Channel online and via mobile devices. In addition to streaming Scripps programming, Anvato is powering dynamic ad insertion (DAI) on network websites and the Android and iOS apps for Food Network, HGTV and Travel Channel. According to Matt Smith, chief evangelist at Anvato, DAI is becoming more popular as producers look to monetize their digital services. Continue reading TV Everywhere: Scripps Offers Live Streams of Cable Channels

Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads

When PBS talked with “Sesame Street” producers about the future of the 45-year old children’s educational TV series, the choices were few. The show had been running a production deficit for years and suffered from changes in viewing habits. If the show wanted to continue production and stay on PBS, it only had one solution: find a production partner. HBO stepped into that role, highlighting a little known fact: that companies like HBO, Netflix and Amazon all take kids’ TV seriously. Continue reading Children’s Programming Counts on HBO, Netflix, and Amazon

Autodesk has launched Stingray, a game engine with design tools targeting for smaller studies that are looking for customization without the need for excessive programming. The engine is equipped with node-based scripting tools, however it also offers Stingray’s C++ source code for companies looking for more customization. Stingray provides quicker feedback, and will be bundled with Maya LT to provide artists with a modeling and animation app. It will arrive for Windows beginning mid-August for $30 a month. Continue reading Autodesk Stingray, Ideal Program for Mid-Small Sized Studios

Anyone who has ever read a story to a child knows the drill: children want to hear their favorite stories over and over again. That’s the major ingredient in Netflix, Amazon Instant Video and Hulu’s success in courting young audiences (and their parents). On-demand video makes it easy for a child to replay, over and over again, his or her favorite TV episodes or movies. Acutely aware of the phenomenon, these companies are actively working to provide video content for the young set, turning toddlers into life-long viewers. Continue reading Netflix and Amazon Aim to Shape Children’s Viewing Habits

Comcast reportedly has plans to launch an online video service similar to YouTube, which would offer short-form content. By offering original content, Comcast hopes it would appeal to a younger demographic and create shows that could also be distributed as part of its traditional TV cable package. The company has yet to announce an expected launch date. Meanwhile, Comcast has unveiled Xfinity Share for its Triple Play customers, which allows users to beam live video to their TVs or those of their friends. Continue reading Comcast Planning to Launch Short-Form Online Video Service