Branded Video Content Migrates from TV to Online Platforms

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

Comcast Customers to Soon Stream Games from Electronic Arts

Following two years of testing, Comcast and Electronic Arts are reportedly close to reaching an agreement that would allow customers to stream EA video games to televisions via Comcast’s X1 cable box system, and use their tablets as controllers. The cloud-connected X1 system features apps, viewing recommendations and voice control. According to sources familiar with the plans, games such as “FIFA,” “Madden” and “Monopoly” would be available to Comcast’s more-than 22 million U.S. customers. Continue reading Comcast Customers to Soon Stream Games from Electronic Arts

New Yahoo Video Offerings: Comedy Series and Daily Concerts

Yahoo is making deals yet again to expand its video content in an effort to compete with Google’s YouTube, Hulu, Netflix and Amazon. This time, Yahoo will make a foray into original programming by commissioning two original TV-length comedy series. The shows will be available to stream online from Yahoo Screen in early 2015. In addition, Yahoo struck a deal with Live Nation Entertainment to start streaming one live concert per day starting in July. Continue reading New Yahoo Video Offerings: Comedy Series and Daily Concerts

Microsoft Planning Original TV Programming for Xbox Console

Microsoft is expanding beyond video games in an effort to make its Xbox console more of an entertainment media hub. The software giant is planning to produce TV-like original programming including an expected series from Steven Spielberg based on “Halo,” a version of Swedish sci-fi show “Humans,” a soccer reality-style series and a documentary about discarded Atari games. Microsoft joins a growing field as companies such as Netflix, Amazon, Hulu and Yahoo are tackling original content. Continue reading Microsoft Planning Original TV Programming for Xbox Console

Netflix to Be Available to 500,000 Cable Subscribers Next Week

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week

HBO Signs Exclusive Licensing Pact with Amazon Prime Service

In a first of its kind deal for Time Warner’s HBO, the premium cable channel has agreed to license older episodes of its programming to Amazon Prime’s subscription streaming service. The agreement is the first such HBO deal with an online video provider, and will make original series such as “The Wire” and “The Sopranos” available for online streaming. Prior to this deal, HBO shows were only available for digital purchase through Amazon or Apple’s iTunes, or via rental services such as Netflix. Continue reading HBO Signs Exclusive Licensing Pact with Amazon Prime Service

Netflix Passes 34 Million Subscribers, Previews Price Increase

Netflix announced on Monday that it plans to raise the price of its streaming video service for new members by a dollar or two per month. The service, which now has more than 34 million paid U.S. subscribers, is justifying the rate increase based on its continued investment in original programs, including series such as “House of Cards” and “Orange Is the New Black.” In addition to its first-quarter earnings report yesterday, Netflix announced opposition to Comcast’s proposed acquisition of Time Warner Cable. Continue reading Netflix Passes 34 Million Subscribers, Previews Price Increase

Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

Streaming Video: Amazon No Netflix, But Tops Apple and Hulu

Amazon recently released statistics that show its Prime Instant Video streaming service has tripled since last year, and is now more popular than Apple and Hulu. Despite its growth, Amazon is still dramatically far behind Netflix and YouTube. According to a recent report from Qwilt, a provider of online-video delivery and caching solutions, Netflix is currently the number one streaming video site, representing more than 57 percent of the streaming market in March, while YouTube follows in second. Continue reading Streaming Video: Amazon No Netflix, But Tops Apple and Hulu

NBCUniversal Unveils its Plans for New Digital Programming

NBCUniversal announced on Tuesday its push into digital programming with the launch of new series to be distributed via its channel websites, Hulu and VOD. Two series slated to launch on NBC.com include “Saturday Night Line,” about superfans who wait in the “SNL” standby line, and “Heroes Reborn: Digital Series,” a prequel to the upcoming “Heroes” miniseries. In addition, Universal Cable Productions has plans to release more than a dozen digital programs, including “Tesla and Twain” and “Last Single Girl.” Continue reading NBCUniversal Unveils its Plans for New Digital Programming

New Mohu Channels Adapter Combines Streaming and HDTV

After raising nearly $145,000 on Kickstarter, antenna maker Mohu plans to release its Channels TV adapter this June. The Mohu Channels device is a TV adapter that combines free over-the-air HDTV broadcasts with online video streaming services, such as Netflix, YouTube, and Hulu Plus. Mohu also hopes to include the ability to play back local files, time shifting functionality to pause and fast forward through live programming, and an Android app that can be used as a remote. Continue reading New Mohu Channels Adapter Combines Streaming and HDTV

New Deal with VEVO Will Bring Music Content to Yahoo Screen

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Verizon’s New DVR Can Record 12 Shows at the Same Time

Verizon recently launched a DVR system that allows viewers to record up to 12 shows at once, and store up to 200 hours of HD programming. While these stats are impressive, critics are wondering how necessary it is to simultaneously record 12 shows. While only a small number of TV addicts might require such a feature, Verizon is using these numbers to showcase its significant jump in capabilities. The company’s other DVRs allow viewers to record only one or two shows at a time. Continue reading Verizon’s New DVR Can Record 12 Shows at the Same Time

Trial Proves HD and SD Streams Can Share Same TV Channel

Channel sharing trials recently conducted by Los Angeles television stations KLCS and KJLA have determined that there are few technical barriers to two broadcasters sharing the same 6 MHz channel. The report should serve as good news for the FCC, which hopes to auction off a percentage of broadcast airwaves to mobile carriers in 2015. Key to the FCC’s plan is convincing broadcasters that they can efficiently consolidate feeds onto fewer television channels. Continue reading Trial Proves HD and SD Streams Can Share Same TV Channel

Will Networks Consider Cable or OTT Service to Combat Aereo?

CBS Chief Executive Officer Les Moonves said the network would consider launching its own over-the-top streaming TV service with other leading television networks if the Supreme Court rules that New York-based startup Aereo is allowed to continue reselling broadcast programming over the Internet without permission. The Supreme Court is expected to rule on the Aereo case later this year. “We are going to win either way,” Moonves said. Continue reading Will Networks Consider Cable or OTT Service to Combat Aereo?

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