Netflix is Impacting Both Cable and Internet TV Programming

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

Black Box Project: Intel Readies Internet TV Service and STB

We previously reported that Intel was moving forward with its planned Internet TV service and set-top box, and noted earlier this month that the chip giant was pursuing programming deals, reportedly offering to pay as much as 75 percent more for content than traditional cable rates. In March, the company started conducting closed trials, code-named the “Black Box Project,” with company employees. CNET has learned that “what they’re using is leaps away from the final product.” Continue reading Black Box Project: Intel Readies Internet TV Service and STB

Netflix: Arrested Development Return Generates Social Buzz

Netflix is launching its much anticipated reboot of Fox comedy “Arrested Development” on Sunday. According to social analytics firm NetBase, the show has already generated more than 170,000 social mentions since April 26 (a month before its return), essentially tripling the early social buzz of Netflix series “House of Cards.” However, it’s worth noting that “Arrested Development” has the benefit of being a critically acclaimed show and cult favorite with a rabid fan base. Continue reading Netflix: Arrested Development Return Generates Social Buzz

Yahoo Announces New Shows and Broadcast Partnerships

At this week’s Digital Content NewFronts event in New York, Yahoo announced a new slate of online comedies and lifestyle programs to be available this year. In addition to the original programming, Yahoo has partnered with WWE to create an online wrestling hub scheduled to launch this summer, and will feature select streaming content from Conde Nast Entertainment, ABC News and CNBC. Continue reading Yahoo Announces New Shows and Broadcast Partnerships

Hulu Doubles Paid Subscribers, Announces Original Shows

Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows

Strong Quarter for Netflix, Plans Selective Licensing Strategy

Netflix exceeded Wall Street expectations in U.S. streaming-subscriber growth for the first quarter and is now nearly on par with HBO in regards to number of paying customers. According to SNL Kagan, HBO had 28.7 million paid subscribers in the U.S. at the end of 2012. Netflix had 27.9 million paid streaming subscribers at the end of March, but total subscriptions reached 29.2 million when including free promotions. Continue reading Strong Quarter for Netflix, Plans Selective Licensing Strategy

Are Streaming Sites Missing a Social Viewing Opportunity?

Among those who do not subscribe to cable, or may not own own television sets or have their own accounts for the variety of streaming services available online, sharing password information for sites like HBO Go, Netflix, Hulu and others is increasingly common. Although data on this trend has yet to be quantified by the likes of Nielsen or comScore — conversations, articles, posts and social media chatter seem to all indicate it is on the rise. Continue reading Are Streaming Sites Missing a Social Viewing Opportunity?

Motorola Mobility Report: More Video, but Viewers Frustrated

According to Motorola Mobility’s recently released Fourth Annual Media Engagement Barometer, consumers are watching a great deal of video on multiple screens, but are frustrated with the process. Time-shifting technology and mobile devices have led to a significant shift in global media consumption. The Engagement Barometer is an independent global study of video consumption habits among 9,500 consumers in 17 countries. Continue reading Motorola Mobility Report: More Video, but Viewers Frustrated

Making Netflix Deals: Does It Hurt Big Media Companies?

Large media companies like Viacom are seeing financial growth coming from digital devices, on which consumers are accessing streaming services such as Netflix. While this seems like a win for Viacom, as it collects on money paid by Netflix for the right to provide shows it has already aired on traditional TV, it might also backfire as more users become accustomed to watching online rather than on television. Continue reading Making Netflix Deals: Does It Hurt Big Media Companies?

Will Cablevision Suit Against Viacom Impact TV Bundling?

Cablevision Systems sued Viacom this week, alleging antitrust violations and representing simmering tensions within the television industry about how TV channels are packaged and priced. The pay TV distributor alleges that Viacom forced it to carry and pay for more than a dozen less popular channels for the right to carry its more popular networks including Nickelodeon, MTV and Comedy Central. Continue reading Will Cablevision Suit Against Viacom Impact TV Bundling?

Programming across Multiple Platforms: Is HTML5 Changing the Web?

  • HTML5 is quickly becoming the standard online programming technology, with support from the likes of Amazon, Rovio Entertainment, Pandora, Zynga and various online publications. The trend has also been fueled by browser support from competitors Apple, Google, Microsoft and Mozilla.
  • Last week, Adobe announced it would stop development of the rival Flash format for mobile devices.
  • “HTML5 is a major step forward,” says Netscape creator Marc Andreessen. “HTML5 is going to put power back in the hands of creative people,” adds Silicon Valley investor Roger McNamee.
  • “Some 34 percent of the 100 most popular websites used HTML5 in the quarter ended in September, according to binvisions.com, a blog that tracks Web technologies,” reports The Wall Street Journal. “Resume searches by hiring managers looking for HTML5 expertise more than doubled between the first quarter and the third quarter.”
  • “If you want to be delivering a Web experience around multiple devices, you have to be doing it in HTML5,” explains Danny Winokur, Adobe’s general manager for interactive development.
  • The technology is also being used for media-rich ads and games for social network apps. The article suggests this is only the beginning.

CodeNow Aims to Promote Innovation and Train the Next Pioneers

  • CodeNow is a non-profit initiative for early technology education, launched in February 2011 by social entrepreneur Ryan Seashore.
  • According to the organization: “CodeNow works with underrepresented youth to develop the next pioneers in technology by teaching foundational skills in computer science and programming to narrow the digital divide. Creating a fluency in this language spurs innovation and opens doors for our youth, while creating a pipeline of talent for American companies.”
  • “Coding is the language of the future. If we want our youth to be competitive globally we need to teach them be tinkerers and look under the hood of technology,” explains Seashore. “Though we are a non-profit we function more like a start-up. We take a ‘lean’ approach to our work and are in constant beta. It’s been an amazing experience.”
  • The organization earned some government recognition when director of the Office of Public Engagement Jon Carson recently discussed CodeNow on the White House blog: “Ryan got me thinking about ways that we could engage non-profits around the country and the ways we could share their incredible stories. I am happy to announce a new weekly blog series highlighting non-profits dedicated to improving their communities. It felt appropriate to have CodeNow inaugurate the series.”

Will YouTube become Next-Gen Content Provider with New Channels?

  • Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
  • Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
  • “The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
  • The company is also launching a software update to Google TV, designed to integrate with the new content.
  • “The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
  • Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.

Will Viewers Turn to Netflix for Original Dramas and Foreign Programming?

  • Netflix returned from MIPCOM last week with several new foreign TV shows it hopes will draw interest from its 25 million subscribers.
  • Programs include Norwegian gangster drama “Lilyhammer” starring Steve Van Zandt, French/German co-production “Borgia,” and the British supernatural drama “Being Human.”
  • The slate of foreign programming will join the remake of BBC drama “House of Cards” as Netflix turns to original, first-run drama series.
  • “Netflix has already committed to a second season of both ‘Borgia’ and ‘Lilyhammer,’ suggesting its taste for original and foreign-made fare is no passing fancy,” according to The Hollywood Reporter. “The company is also in a bidding war with Showtime and Hulu for the rights for the relaunch of cult comedy series ‘Arrested Development.'”
  • Netflix chief content officer Ted Sarandos points out the strategy is in response to customer demand, since TV shows account for 50-60 percent of total viewing on Netflix.
  • “We’ve moved very aggressively into this space,” Sarandos said. “The growing audience for these 1 hour serialized dramas is typically on pay TV: Showtime, HBO or Starz, those ones who are least likely to want to sell their shows to me on our (second-run) season-after model. So we have to develop the muscle to create and distributing these shows ourselves.”

Will Cable Operators Switch to A La Carte or Will Programmers Resist?

  • The weak economy is leading cable operators to reverse their opposition to so-called “a la carte” programming. Comcast and Time Warner have lost 1.2 million customers in the last 12 months.
  • Programming costs have risen 6-10 percent annually over the last decade. And the fear is that it will continue as they see ESPN, for example, sign a $15 billion, 8-year deal with the NFL. Cable and satellite operators are also now paying to retransmit local broadcast channels.
  • “There is a growing recognition that the current model is broken,” says Craig Moffett, cable analyst at Bernstein Research. He expects smaller, less costly programming packages to emerge as Time Warner is doing with its TV Essentials pack.
  • “The specter of unbundled programming is likely to encounter fierce resistance from network owners such as Viacom Inc or Discovery Communications Inc, which are keen to maintain the economics of selling their most popular channels as a package with their smaller, nascent networks,” reports Reuters.