January 26, 2016
According to Wired, Eich’s idea is to block advertisements (and tracking scripts) that “pillage your personal data,” replacing them with ads that “respect your privacy and don’t slow you computer to a crawl.”
Brave plans to pay publishers 55 percent of the revenue generated by the ad, which Eich (above) says is “more than they make from a typical advertising network,” while the company pays its own advertising network partners 15 percent and keeps 15 percent for itself, with the remaining 15 percent going to the users. Brave also has a plan for a screening process to make sure people, not bots, are doing the surfing.
Eich was spurred to create the browser when he realized that online advertising was here to stay. But he also realized that current ad blockers are “openly antagonistic towards sites’ survival.” “With enough people blocking ads, the Web’s main funding model is in jeopardy,” he wrote on his blog.
With Brave, the idea is that those who don’t want to see ads can support sites through donations and everyone else can view ads that are “more relevant, less intrusive, and not so creepy.”
Although the Web browser sees everything you do, Brave Software says any data it shares will be anonymous, not shared without the user first opting in and, if the user opts to storing data in the cloud, encrypted. By targeting ads based on a user’s entire browser history — without sharing that information with advertisers — Brave hopes to encourage more targeted ads while protecting the user’s privacy.
Although Brave is not yet released, its open source code was just posted, enabling anyone with skills to install the application from the code itself.