HPA Tech Retreat: Evolving Security for Media & Entertainment

An increasing concern over content security was the subject of HBO/WarnerMedia productions and content security head Marc Zorn’s talk on “Why Traditional Information Security Doesn’t Fit in Most of Media & Entertainment.” “Film security was based on physical controls,” he said. “Post production began after photography, and threats were primarily from post onwards.” Once the workflow became digital, he added, threats to digital media looked like IT security, “from an IT security professional’s perspective.” Continue reading HPA Tech Retreat: Evolving Security for Media & Entertainment

Netflix Switching From VP9 Codec to the More Efficient AV1

With the claim that the new AV1 video codec much more efficiently compresses video, Netflix plans to introduce it to its Android app. Until now, Netflix has used the VP9 codec but says AV1 is 20 percent more efficient. The AV1 codec is already enabled for “selected titles” — although it didn’t name specifics — when the user activates the Save Data option. The company also stated it plans to introduce AV1 on all its platforms and is working with chip and device manufacturers to increase compatibility. Continue reading Netflix Switching From VP9 Codec to the More Efficient AV1

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

Las Vegas Was a Target of Cyberattack While Hosting CES

Early Tuesday morning, just as CES 2020 was getting underway, the team that monitors computers for Las Vegas detected a potential cyberattack as the city’s systems were reportedly compromised. While city officials tweeted about the breach, the information was light on details regarding which operations had been affected or the extent of the attack. The timing was unfortunate, since the annual CES confab is one of the largest events in Las Vegas. Last year, the show attracted more than 175,000 people and 4,400 exhibitors, including a number of Fortune 500 companies. Continue reading Las Vegas Was a Target of Cyberattack While Hosting CES

CES Panel on Transforming Contextual Advertising and Media

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

$3 Billion TiVo-Xperi Merger Is All About the Patent Portfolio

Rather than splitting itself into separate product and IP businesses as it explored earlier this year, Rovi-owned TiVo is merging with Xperi Corporation in a deal valued at $3 billion. San Jose-based TiVo, a pioneer in the DVR industry, licenses its IP for areas involving digital rights management, electronic program guides and metadata. Xperi, also with headquarters in San Jose, is a tech licensor in areas including mobile computing, data and memory storage and 3D integrated circuits. The deal will integrate TiVo and Xperi’s IP licensing and product businesses, which will then operate as separate units so that one could be sold in the future. Continue reading $3 Billion TiVo-Xperi Merger Is All About the Patent Portfolio

Apple Chief Tim Cook Calls For National Data Regulations

Apple chief executive Tim Cook stated that, because tech companies haven’t self-policed their use of data, “it’s time to have rigorous regulation.” Although he also warned that regulators are too focused on breaking up the Big Tech companies, he admitted that “if one of the companies is found to be a monopoly, and regulators can prove they’ve abused that monopoly power, a breakup might be necessary.” Pew Research reported that about 60 percent of Americans believe their data is being collected on a daily basis. Continue reading Apple Chief Tim Cook Calls For National Data Regulations

KidHQ: Walmart and Mattel Renting Space in Virtual Store

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Facebook Falls, Amazon Rises, and Apple Holds Top Spot

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

Walmart Aims to Take On Amazon by Subsidizing Vendors

It seems as though the holiday online shopping competition is already revving up. Walmart will soon release a new program to compete with the Amazon marketplace, which boasts 40 percent control of the U.S. e-commerce market. On Walmart’s own marketplace site, vendors pay a fee to list goods. Soon, the prices of some of these goods will temporarily lower, but the vendors will still be paid in full with Walmart subsidizing the difference, according to a description of the plan obtained and reported by Bloomberg

Continue reading Walmart Aims to Take On Amazon by Subsidizing Vendors

Princeton Study Shows Smart TVs Are Collecting Your Data

While streaming your favorite show on Netflix via an Internet-connected smart TV, your data is being collected, according to a new study from Princeton University, which found that smart TVs are equipped with data-collecting trackers. Researchers built a bot that installed thousands of channels on both Roku and Amazon Fire TV devices and mimicked human behaviors like watching videos and browsing. When the bot ran into an ad, it tracked what data was collected. Researchers claim there’s little consumer awareness of this activity.

Continue reading Princeton Study Shows Smart TVs Are Collecting Your Data

ETC Archive Working Group Publishes White Paper on Fixity

Focusing on the idea of “fixity,” Guidelines for the Preservation of Digital Audio-Visual Assets in the Cloud, the Entertainment Technology Center’s Archive working group white paper is now available online. This Adaptive Production working group, co-chaired by Paramount Pictures’ Andrea Kalas, was tasked with looking into a specific issue regarding archiving in the cloud and settled on pursuing the idea of fixity: an archivist’s term for ensuring the prevention of data loss in digital preservation. Continue reading ETC Archive Working Group Publishes White Paper on Fixity

Microsoft Develops Data Dignity Project to Empower Users

Microsoft’s CTO office is reportedly creating a Data Dignity team to find ways to give users more control over their personal information — including the possibility of buying and selling it to third-parties. To set itself apart from other tech behemoths, Microsoft has been asserting its efforts for consumer privacy. But the company has faced its own privacy faux pas such as collecting data for Windows 10 and using human workers to transcribe Skype conversations. Data Dignity could help burnish its image. Continue reading Microsoft Develops Data Dignity Project to Empower Users

Yelp Updates Its App With Several Customization Features

Yelp will now provide recommendations that are more customized, based on users’ stated preferences. Yelp head of consumer product Akhil Ramesh noted that it’s the first time that, “two people with the same context searching for the same thing are going to see completely different results.” The Yelp app will now profile each user’s likes and dislikes to enable this to happen. A user, for example, will have the chance to choose dietary restrictions and preferences as well as list hobbies, pets, children and so on. Continue reading Yelp Updates Its App With Several Customization Features

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