Google Files First Formal Counter to Justice Department Suit

Google issued its first formal rejoinder to the Justice Department’s charges that the company has used its position, including deals with other Big Tech companies, to maintain its dominance in online search. Google denies, in a sentence-by-sentence rebuttal, charges of violating antitrust laws or engaging in anticompetitive behavior. Evidence was uncovered that Google and Facebook agreed to “cooperate and assist” one another should they be investigated for working together on online advertising. Continue reading Google Files First Formal Counter to Justice Department Suit

States Focus on Ad Tech in Antitrust Lawsuit Against Google

In the U.S. District Court for the Eastern District of Texas, 10 state attorneys general charged Google with abusing its dominance by overcharging publishers for ads and elbowing out rivals. The lawsuit also contends that Google struck a deal with Facebook to limit the latter’s efforts to compete for ads. Google claimed the suit is “baseless” and said that it intends to fight it. Another group of states is expected to file a case against Google. This lawsuit is the first to focus on tools that connect buyers and publishers of ad space. Continue reading States Focus on Ad Tech in Antitrust Lawsuit Against Google

Google Will Pay News Publishers $1 Billion to License Stories

Google is debuting Google News Showcase and vowed to pay publishers $1+ billion over the next three years to license news content for the new product. Publishers will be able to select images and summaries for story panels, which are teasers for full articles. Clicking on a story panel will bring the user directly to the news publisher’s website to read the entire story. According to sources, Google is in talks with publishers in the U.S. and other countries and has already signed deals with almost 200 publications. Continue reading Google Will Pay News Publishers $1 Billion to License Stories

Australia’s Draft Law Bids Facebook, Google to Pay for News

The Australian Competition and Consumer Commission is drafting a bill that would require Facebook and Google to negotiate with media publishers and pay for content that appears on their sites. Facebook has responded by threatening to block users and news organizations from sharing local and international news stories on its site. Google, which said its free service would be “at risk,” stated that the law would give media companies “special treatment” that would allow them to make demands that would be difficult to meet. Continue reading Australia’s Draft Law Bids Facebook, Google to Pay for News

Google Chrome to Adopt New Coalition for Better Ads’ Rules

Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

Google Updates Algorithm, Guidelines to Aid Original Stories

Publishers complain that their news scoops, when posted online, are quickly nabbed and recycled by other publications, leading to a loss in traffic. To stem the flow, Google made changes to its algorithm and its guidelines to favor original reporting. Google vice president of news Richard Gingras said that the company would make it easier for readers to “find the story that started it all.” He later added that the shift also benefited Google Search and Google News in its efforts to “retain the trust of [its] users.”

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New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

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Facebook to Launch a Dedicated News Tab With Publishers

Facebook wants to team with the news industry to create a tab in its app devoted to publishers’ content. In a conversation with Axel Springer SE chief executive Mathias Döpfner, Facebook chief Mark Zuckerberg explained the plan is in its early stages, and that he doesn’t want to build it without input from publishers. He compared the proposed news tab to the Watch tab that aggregates video from publishers, some of which do so exclusively for the platform. He also suggested that Facebook would pay publishers to ensure high-quality content. Continue reading Facebook to Launch a Dedicated News Tab With Publishers

Alphabet Revenue Robust, But Costs of Diversification Grow

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Users Can Easily Share Live Video Moments With Timestamps

Twitter has introduced “Timestamps,” a new feature making it easier to share specific moments within a live video. Previously, users could only share an entire live video, and if they wanted viewers alerted to a specific portion of it, the viewers would have to manually scroll through to get to it, a slow (depending on connection) and often cumbersome process. Now, in response to user behavior, the new feature allows you to share moments easily on your timeline, which could benefit professional content creators and regular users alike.

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Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Google just released its Chrome-based ad blocker designed to stop ads from sites that are repeat offenders of the Coalition for Better Ads standard. Especially strict are Google’s standards for mobile ads; it will filter out pop-up ads, ad displayed before the content loads, autoplay video ads with sound, large sticky ads, flashing animated ads, fullscreen scroll-over ads and particularly dense ads. Some critics, however, say Google blacklisted ad formats that won’t impact its own business. Continue reading Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Google Develops New Ad Filtering Tool for Chrome Browser

Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Facebook, which is currently ranked second in Internet advertising, is reaching saturation with its ads, prompting chief financial officer David Wehner to declare that the company’s revenue growth will “meaningfully” slow in 2017. That’s forcing Facebook to experiment with more creative ways to boost ad revenue than simply pushing quantity. To that end, the company is experimenting with targeting customized ads based on the Facebook profiles tied to the IP addresses streaming shows to peoples’ Roku or Apple TV boxes. Continue reading Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Google Merges DoubleClick Database with Gmail Information

Google has changed language in its privacy policy that once promised not to track information in DoubleClick’s database of Web-browsing records. When buying advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy was his “number one priority,” and its records would be kept separate from information collected from Gmail and other accounts. New language says instead that, “browsing habits ‘may be’ combined with what the company learns from the use of Gmail and other tools.” Continue reading Google Merges DoubleClick Database with Gmail Information

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