As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

Yesterday, a jury ruled in favor of Google in its dispute with Oracle over software used to power smartphones. Oracle was seeking $9 billion in its claim that Google used copyrighted material in its software code for the company’s Android mobile operating system. Android uses open-source Java, which Oracle acquired when it purchased Sun Microsystems in 2010. Google argued that it made fair use of the code. According to The New York Times, “The victory for Google cheered other software developers, who operate much the way Google did when it comes to so-called open-source software… The courtroom fight was something of a watershed for technology and could offer clarity on legal rules surrounding open-source technology.” Continue reading Jury Sides with Google in Oracle Copyright Case Over Software

Hewlett-Packard Enterprise hopes to be the leader in “persistent memory,” which greatly improves server speed, a boon to those dealing with increasing amounts of data. Other companies planning to use persistent memory include Oracle and Super Micro Computer, with component manufacturers Micron Technology, SanDisk, Netlist and the Viking Technology unit of Sanmina. Persistent memory combines flash memory and DRAM (dynamic random-access memory), to create DIMMs (direct in-line memory module). Continue reading HPE Plans to Enhance Servers with ‘Persistent Memory’ Tech

IBM estimates that smartphones and devices related to the Internet of Things will generate 44 zettabytes (exabytes to the thousandths) by 2020. To handle all that information, IBM is looking at storage solutions that combine machine learning and artificial intelligence, both of which excel at finding patterns. Other companies are looking for solutions, including Pure, which is combining flash storage and engineering to create a storage unit that currently holds 16 petabytes, or five times most storage devices. Continue reading Users Seek New Storage and Cloud Solutions as Data Explodes

Facebook and Yahoo just made strategic deals with regard to search. Facebook, which unsuccessfully attempted search with its Graph Search feature in 2013, states it has now indexed more than two trillion posts, promoting it as a way to follow news discussions in real time. Yahoo just inked a non-exclusive deal with Google to provide search results and ads; antitrust regulators struck down a similar deal in 2008. Yahoo renegotiated an exclusive deal with Microsoft’s Bing to make this latest deal. Continue reading Facebook and Yahoo Attempt to Expand Search Capabilities

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

When Facebook launched ThreatExchange in February, the idea was to create a platform where companies could share information on potential cyberattacks, malware and other malicious hazards. Now, the Silicon Valley company says that the number of companies on the platform has reached 90, after 23 joined last week when the application process became easier. Facebook, which isn’t alone in offering a platform for centralized cyberthreats, is continuing its work to integrate these other information-sharing platforms. Continue reading Companies Share Cyberthreat Info on New Facebook Platform

Dozens of computer scientists are calling on the Supreme Court to reverse its ruling that made application programming interfaces eligible for copyright protections. That decision came as part of a federal appeals court case in May over whether Google had copied Oracle’s Java API. The scientists believe that API copyrights would threaten the technology sector and stifle innovation, while Oracle contends that the decision was “a win for the entire software industry.” Continue reading Leading Scientists Urge Supreme Court to Ban API Copyrights

As the market for cloud computing continues to expand, customers can expect to pay less for more. Increased competition in cloud computing is leading to greater storage at lower prices. And at the given rate at which customers are being offered lower prices, tech companies await their greatest challenge — “the race to zero” — or the moment when unlimited storage will be available at no cost. Amazon is one of the first companies to reflect this trend with the cost of its Web Services. Continue reading Race to Zero: Reduced Costs of Cloud Storage and Services

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Oracle announced yesterday afternoon that Larry Ellison has agreed to step down as chief executive officer, concluding what Businessweek described as “one of the most entertaining and profitable runs for a leader in business history.” Ellison, who turned 70 last month, has run the company since co-founding it in 1977. He will remain chairman of Oracle’s board and will become the chief technology officer. Oracle execs Safra Catz and Mark Hurd will share the CEO responsibilities. Continue reading End of an Era: Larry Ellison to Step Aside as Oracle’s Chief

Alibaba, China’s largest and fastest growing e-commerce company, filed for a $1 billion IPO, which could make it one of the most valuable tech companies in the world. The company made $6.5 billion and saw a 57 percent increase in revenue in the last nine months of 2013. Alibaba handles more business than any other e-commerce company, with transactions on its three online sites — Taobao, Tmall and Alibaba.com — totaling $248 billion, which is more than eBay and Amazon combined. Continue reading Chinese E-Commerce Company Alibaba Files IPO in the U.S.

At the Consumer Electronics Show next week, we expect to see a host of companies, large and small, offering backend cloud integration services. These range from the startup Active Video, with its signature HTML5-powered Cloud TV app, to the publicly-traded prime mover Akamai, offering its Terra enterprise solution. In recent months, we have reported significant cloud-related news from major players such as Amazon, Google, Oracle and Verizon. We anticipate this wave to continue in Las Vegas. Continue reading CES 2014: Public and Private Cloud Solutions to be Featured

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Apple announced yesterday that it shattered previous iPhone sales records by selling nine million of the new 5s and 5c handsets over the first three days of the product’s debut weekend. The launch marks the first time Apple released a flagship product in China on the same day as other locations and the first time iPhones have been made available on NTT DoCoMo, Japan’s largest wireless network. According to Piper Jaffray Cos, about 15 percent of sales came from China. Continue reading New Record: Consumers Buy Nine Million iPhones in Three Days