Oracle Reveals Advertising Fraud on Streaming TV Platforms

Oracle has uncovered a significant fraud involving advertising on streaming platforms. Dubbed StreamScam, Oracle Data Cloud found that the fraud leverages flaws in ad serving technology and the supply chain to trick advertisers into paying for ads never seen by viewers on real devices and apps. Oracle Data Cloud chief product officer Derek Wise puts the damage at $14.5 million over the last four months, based on an estimated average cost of $20 per one thousand consumer impressions in OTT viewing. Continue reading Oracle Reveals Advertising Fraud on Streaming TV Platforms

Pandemic, Rising Costs Ignite Tech Exodus From Silicon Valley

In Silicon Valley, some tech companies, investors and venture capital firms are relocating to cities with lower costs and less traffic. Oracle is pulling up stakes in Redwood City, California and heading to Austin, Texas, saying it plans to implement remote-work policies. Hewlett Packard Enterprise is moving its headquarters to Houston, Texas, where Elon Musk, long a Los Angeleno, has also moved. Although the reasons for leaving vary, many relocations seem to have been triggered by rising costs and the COVID-19 pandemic. Continue reading Pandemic, Rising Costs Ignite Tech Exodus From Silicon Valley

Facebook Plans to Buy Customer Service Startup Kustomer

Facebook disclosed plans to buy Kustomer, a customer relationship management startup, in a deal valued by sources at close to $1 billion. Crunchbase stated the New York-based Kustomer has raised about $170 million in venture capital funding. Kustomer would help Facebook provide customer support on its main platform and its services such as WhatsApp, Instagram and Facebook Messenger. The deal, subject to regulatory scrutiny, comes as Facebook is already being investigated for its acquisition of startups as anticompetitive behavior. Continue reading Facebook Plans to Buy Customer Service Startup Kustomer

Government Extends Deadline for ByteDance to Divest TikTok

Although ByteDance’s TikTok missed a Thursday deadline to complete its deal with Oracle and Walmart, the Commerce Department did not enforce the shutdown order, citing last month’s preliminary injunction from U.S. District Judge Wendy Beetlestone. That suit was brought by three TikTok stars who charged that the government exceeded its authority by threatening the “robust exchange of informational materials.” President Trump initiated the effort to get TikTok to divest itself of its U.S. operations based on national security concerns. Now the deadline has been extended to November 27. Continue reading Government Extends Deadline for ByteDance to Divest TikTok

TikTok Popularity Surge Continues as U.S. Ultimatum Looms

ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms

TikTok Takes Government to Court Over Potential Shutdown

TikTok’s lawyers filed suit with U.S. District Judge Carl Nichols to prevent the federal government from imposing a shutdown of operations on November 12, when companies will be banned from providing Internet hosting to TikTok. An attorney stated that, “competitors have already taken advantage of the government’s highly-publicized intention to shut down the app to entice TikTok creators and users to switch platforms.” Cloud platform provider Fastly saw its shares plummet after ByteDance, owner of TikTok, spent less than predicted in Q3. Continue reading TikTok Takes Government to Court Over Potential Shutdown

Supreme Court Weighs Future of Software in Copyright Case

The Supreme Court just heard a multi-billion-dollar case regarding Google and Oracle’s long-running battle over smartphone software that some have called “the copyright case of the decade.” Google v. Oracle America, Case No. 18-956, is scrutinizing Google’s reliance on 11,000 lines of Java code in its Android operating system. Oracle acquired Java in 2010 when it bought Sun Microsystems and accuses Google’s use without permission as tantamount to copyright infringement. Google argues it is “fair use.” Continue reading Supreme Court Weighs Future of Software in Copyright Case

Walmart Propels Its Digital Future With Walmart+ and TikTok

With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future With Walmart+ and TikTok

TikTok-Oracle Deal Rests on Data Security, Ownership Details

In its deal with Oracle, ByteDance is angling for majority ownership of TikTok. “Conceptually, I can tell you I don’t like that,” responded President Donald Trump, who is still in favor of U.S. majority ownership of the app’s operations. Although Trump admitted he hadn’t been briefed on the specifics of the deal, Senate Republicans and others are concerned that it falls short of the original goal. A source stated that Treasury Secretary Steven Mnuchin aims to ensure that U.S. ownership is “well over 50 percent.” Meanwhile, the Commerce Department, at President Trump’s direction, announced this morning that TikTok and WeChat will be banned from app stores in the U.S. beginning on Sunday. Continue reading TikTok-Oracle Deal Rests on Data Security, Ownership Details

More Details on Oracle’s Bid to Be TikTok’s Trusted Partner

Although Microsoft and Walmart’s joint bid was considered the leader to become the “trusted partner” of the U.S. operations of ByteDance’s social video app TikTok, cloud and platform services company Oracle has come out on top. The structure of the Oracle deal is still unknown, but one source said it will not be an “outright sale.” The White House and the Committee on Foreign Investment in the United States (CFIUS) still have to approve the proposal. President Trump stated he would ban TikTok if it isn’t sold by September 20. TikTok has about 100 million monthly users in the U.S. Continue reading More Details on Oracle’s Bid to Be TikTok’s Trusted Partner

Oracle-TikTok Deal Is Under Review by Federal Government

In an effort to avoid a ban in the U.S., popular social video platform TikTok aims to partner with cloud services company Oracle. TikTok parent ByteDance proposed a deal in which Oracle would serve as tech provider in the U.S., although details have not been revealed regarding any potential changes to TikTok’s ownership structure. ByteDance submitted the proposal to the U.S. Treasury Department and Secretary Steve Mnuchin announced plans to review it this week with a particular emphasis on security issues. If approved, the deal could make Oracle a major advertising player that is more relevant to younger audiences. Continue reading Oracle-TikTok Deal Is Under Review by Federal Government

ByteDance Considers Two Competing Offers for TikTok U.S.

ByteDance is expected to soon make a deal to sell TikTok’s U.S. operations to one of two groups of suitors: Microsoft, now teamed up with Walmart, or Oracle, potentially supported by a coalition of investors. According to sources, discussions are still “fluid.” Walmart entering the fray has changed the calculus; its background in digital sales could push TikTok to evolve to a platform with e-commerce integration. A sale to Oracle, however, might focus more on TikTok’s data to buttress its own advertising, cloud and data businesses. Continue reading ByteDance Considers Two Competing Offers for TikTok U.S.

New TikTok Chief Executive Departs Over U.S.-China Battle

TikTok chief executive Kevin Mayer quit the company only months after assuming the role. The company’s general manager Vanessa Pappas will become the interim chief. Sources stated that Mayer, formerly of Disney, decided to leave TikTok after President Trump issued a ban on the popular social platform unless its Chinese parent company ByteDance sold its assets to a U.S. company within 90 days. Mayer’s resignation letter stated that he had reflected on “what the corporate structural changes will require, and what it means for the global role I signed up for.” Continue reading New TikTok Chief Executive Departs Over U.S.-China Battle

TikTok Takes a Stand, Stating Intent to Sue Trump Over Ban

Next week, TikTok plans to file a suit against the Trump Administration over its executive order to block the app, claiming that it has been “unfairly and incorrectly treated as a security threat.” TikTok spokesperson Josh Gartner noted that, “for nearly a year we have sought to engage in good faith to provide a constructive solution … what we encountered instead was a lack of due process.” TikTok is also trying to encourage its 1,500 U.S.-based employees, while putting aside plans to hire 10,000 more and open new offices. Continue reading TikTok Takes a Stand, Stating Intent to Sue Trump Over Ban

Oracle Joins Microsoft and Twitter as Latest to Pursue TikTok

Oracle Corporation is making a bid to buy the U.S. operations of TikTok, and President Trump has voiced his approval. Oracle cofounder and chair Larry Ellison held a fundraiser for Trump at his house earlier this year, and Oracle chief executive Safra Catz worked on Trump’s transition team in 2016. According to sources, Oracle has engaged in some preliminary conversations with minority TikTok owners, but it is unknown if the talks have advanced. Microsoft has also been in talks with TikTok and Twitter has explored a purchase. Continue reading Oracle Joins Microsoft and Twitter as Latest to Pursue TikTok

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