DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

The Justice Department is advancing its antitrust probe of Google with a more specific focus on how its third-party advertising business works with advertisers and publishers. The DOJ is also posing more detailed questions to executives inside the company, its rivals, advertising agencies, ad technology companies and publishers among others. Those questions center around Google’s integration of its ad server with its ad exchange, and Google’s requirement for advertisers to use its tools to buy ad space on YouTube. Continue reading DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

Microsoft Bets on Internet of Things, Ends Xbox TV Feature

Although many observers would name Microsoft’s Xbox as the tech company’s biggest hardware business, chief executive Satya Nadella instead points to the company’s cloud. In fact, Microsoft is building an entire cloud infrastructure from data centers to servers and network stack. Nadella said that he doesn’t want the company to be defined “by what we achieved.” He pointed to the Internet of Things about to emerge. “We look at if there’s going to be 50 billion endpoints,” he said. “Let’s go … and define a strategy for that.” Continue reading Microsoft Bets on Internet of Things, Ends Xbox TV Feature

Microsoft Plans to Launch Quantum Computing in the Cloud

Microsoft’s cloud computing platform will soon offer select customers access to quantum computers. More specifically, the three prototype quantum computers are from Honeywell and two startups, IonQ (spun out from the University of Maryland) and QCI (spun out of Yale University). Quantum computing isn’t ready for any real work, but Microsoft, like its rivals IBM and Google, wants to stake out a presence in the nascent field. Microsoft Quantum general manager Krysta Svore noted, “we need a global community.” Continue reading Microsoft Plans to Launch Quantum Computing in the Cloud

Defense Dept. Taps Microsoft For Cloud Computing Project

Microsoft won a $10 billion, 10-year technology contract with the Department of Defense for its Joint Enterprise Defense Infrastructure (JEDI) project. Although Amazon was the front-runner, President Trump had upped his criticism of Amazon founder Jeff Bezos and stated he might intervene to prevent Bezos’ company from getting the JEDI contract. Google, IBM and Oracle also competed for the contract. A group of Microsoft employees has protested the company’s involvement in the military project. Continue reading Defense Dept. Taps Microsoft For Cloud Computing Project

Publishers Plan to Bring Transparency to Digital Advertising

The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Continue reading Publishers Plan to Bring Transparency to Digital Advertising

Intel, Researchers Team to Address Security Flaws in Chips

Intel and micro-architecture security researchers discovered new vulnerabilities in the company’s chipsets that allow hackers to “eavesdrop” on all processed raw data. Four attacks showed similar techniques, which Intel dubbed Microarchitectural Data Sampling (MDS) and the researchers have named ZombieLoad, Fallout and Rogue In-Flight Data Load (RIDL). The discovery comes more than a year after Intel and AMD identified Meltdown and Spectre, two major security flaws. AMD and ARM chips are not vulnerable to these new attacks. Continue reading Intel, Researchers Team to Address Security Flaws in Chips

HPA Tech Retreat: Jim Burger Presents Washington Update

In what has been an annual presentation at the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his update of legislation and litigation from the nation’s capital. His take on “administrative-legislative developments in copyright” was summed up by a slide of stars and the sounds of crickets, reflecting the government shutdown. Burger first briefly defined copyright as “an original expression in a fixed tangible medium,” and described the four-factor test that defines non-exclusivity. Continue reading HPA Tech Retreat: Jim Burger Presents Washington Update

AMD Debuts Zen 2 Chip Architecture, Turns to Chiplet Design

Advanced Micro Devices (AMD) debuted Zen 2 processor architecture, a follow-up to the Zen design introduced in March 2017, to be launched beginning in 2019. AMD chief executive Lisa Su said the Zen 2 doubles performance of the first Zen generation, which itself could process 52 percent more instructions per clock cycle than its previous generation. The company hopes its new processors will help it surpass or at least maintain parity with Intel processors. AMD is also relying on new chiplet design to maintain growth. Continue reading AMD Debuts Zen 2 Chip Architecture, Turns to Chiplet Design

Ampere Takes On Intel With its ARM-Based Server Processor

Silicon Valley-based Ampere introduced two versions of its first ARM-based 64-bit server processor featuring its Ampere eMAG processors for data centers. Currently, Intel dominates this arena with 99 percent of the market using its x86-based processors. According to Ampere chief executive Renee James, a former Intel president, customers can order the chip — which is aimed at hyperscale cloud and edge computing, using ARMv8-A cores — from the company website. The Carlyle Group backs Ampere, which has 400 employees. Continue reading Ampere Takes On Intel With its ARM-Based Server Processor

Two Industry Trade Groups Issue Proposals for Data Privacy

As Congress considers how to regulate technology companies’ handling of personal data, the Internet Association, whose members include Google and Facebook, and BSA/The Software Alliance, which represents Microsoft and Oracle, issued their own proposals. Among the six principles that the Internet Association endorsed is data portability, which allows consumers to take their personal information from one service to another that provides a similar service. BSA/The Software Alliance issued a 10-point framework. Continue reading Two Industry Trade Groups Issue Proposals for Data Privacy

AI-Based Software Automating Mundane Workplace Chores

Artificial intelligence is making its way into the workplace via the back office, automating tasks in accounting, billing, payments and customer service, and is capable of scanning documents, filling out spreadsheets and checking accuracy of records. In early projects, AI bots are following simple rules, observing and making yes-no decisions rather than high-level choices. Bigger things are coming, especially from tech companies like IBM, Microsoft and Oracle, which partner with robotic automation startups. Continue reading AI-Based Software Automating Mundane Workplace Chores

Microsoft Azure Grows to the No. 2 Spot in Cloud Computing

Amazon has thus far dominated the cloud computing business, but Microsoft is now a strong No. 2. The latter, in a quarterly financial report, indicated that its Azure cloud computing unit grew 89 percent over the same period a year ago and demonstrated growth in other cloud offerings. Synergy Research Group reports that the overall “core cloud business” is valued at $60 billion a year, having grown by 50 percent in Q1 2018. Amazon is responsible for a 33 percent share, which had held steady since the end of 2015. Continue reading Microsoft Azure Grows to the No. 2 Spot in Cloud Computing

Google Quietly Working on Fuchsia as Successor to Android

Google engineers are working on Fuchsia, a project to create software that would replace Android. The new software is designed from the ground up to offer improved voice interactions, frequent security updates and “look the same” across multiple devices from laptops to IoT sensors. The move is in line with chief executive Sundar Pichai’s stated goal of integrating artificial intelligence with consumer products. Google first started posting Fuchsia code in 2016, and allowed some app developers to try out open source code. Continue reading Google Quietly Working on Fuchsia as Successor to Android

Snap Launches an Accelerator Program With Focus on Mobile

Snap Inc. is launching an accelerator named “Yellow” with hopes of finding the next big media business. This fall, the accelerator will invest $150,000 in 10 startups or creators looking to develop media projects for mobile devices. Snap plans to take a small equity stake in those selected to receive the funding. The startups will also get mentorship from Snap execs, access to professional networking events, the opportunity to distribute content on Snapchat, and office space in Venice, California where Snap is based. CEO Evan Spiegel is expected to be involved in mentorship and the selection process. Continue reading Snap Launches an Accelerator Program With Focus on Mobile

Tech Firms Sign a Cybersecurity Pledge to Protect Customers

Led by tech titans Facebook and Microsoft, more than 30 tech companies have signed a Cybersecurity Tech Accord as part of their efforts to protect customers from cyberattacks and “the misuse of their technology.” According to the agreement, tech companies pledge not to assist governments that initiate attacks against “innocent civilians and enterprises.” Among the signatories are companies that power Internet technology and information infrastructure, including Cisco, Cloudflare, Dell, HP, LinkedIn, Nielsen, Nokia, Oracle, Symantec and VMware. Continue reading Tech Firms Sign a Cybersecurity Pledge to Protect Customers