Nielsen to Face Stiff Competition From comScore and Rentrak

Nielsen has served as the leading name in measuring TV ratings, but now the 93-year old company faces new competition. That’s because media measurement companies comScore and Rentrak have merged in a $768 million deal. ComScore, founded in 1999, specializes in measuring use of digital media, and Rentrak relies on data from set-top boxes to formulate TV ratings. Nielsen has launched new products in an attempt to evolve beyond its paper diary beginnings, but numerous critics in the TV industry are eager for an alternative. Continue reading Nielsen to Face Stiff Competition From comScore and Rentrak

Viacom Teams with Canvs to Track Emotions on Social Media

Assessing and quantifying reaction to content and advertising on social media has been limited to the fuzzy capabilities of “sentiment analysis” tools that capture only generic positive and negative attitudes. Now, Viacom believes it’s found the perfect tool to do better. Media conglomerate Velocity’s marketing and creative content division teamed with tech startup Canvs, whose database of 4 million words and phrases — including millennial slang and social media shorthand — falls into 56 emotional categories. Continue reading Viacom Teams with Canvs to Track Emotions on Social Media

Nielsen Adds Facebook, Instagram to Its Social Media Tracking

In Fall 2013, Nielsen expanded its purview into the social media sphere with its “Twitter TV Ratings.” The company is now adding Facebook and, later, Instagram, to its “Social Content Ratings” that will measure aggregate-level chatter related to TV shows in posts shared with friends, family, followers and the public. The new social media ratings are slated to be available sometime in the first half of 2016, wherever Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and the U.S.). Continue reading Nielsen Adds Facebook, Instagram to Its Social Media Tracking

Facebook, YouTube and Messenger the Top Apps for 2015

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

BBC Turns to Parrot Analytics AI to Measure Show Demand

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

Adele’s Latest Album Breaks Sales Records Without Streaming

With her latest album, “25,” Adele has erased any doubt about her preeminent position in the music world. The new album, which showcases her signature torch songs and ballads, had a record-breaking first week of sales — $3.38 million in the U.S. — despite the fact that Adele withholds her music from streaming sites and largely eschews a social media presence (although she did appear on “Saturday Night Live” and promotions for Target). Adele’s previous album, “21,” sold 30 million copies worldwide. Continue reading Adele’s Latest Album Breaks Sales Records Without Streaming

Networks Turn to Neuroscience, Biometrics to Study TV Viewing

Up until now, the methodology to find out what TV viewers like — based largely on written surveys and machines with dials to indicate their degree of enjoyment — has been fairly primitive and, most likely, not very reliable. Comcast’s NBCUniversal and Viacom are now both trying to dig deeper using biometrics, including eye movements, facial reactions, skin sensors, heart monitors, and EEGs to monitor brain waves. Viewing measurement company Nielsen even bought a neuroscience firm, Innerscope Resesarch, to add these skillsets to its lab. Continue reading Networks Turn to Neuroscience, Biometrics to Study TV Viewing

TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

Pitchfork, founded in 1995, made a big name as a small independent music website and quarterly magazine that was an outsized tastemaker in the arena it served. The site’s lengthy reviews took independent music and its practitioners seriously, making it the benchmark for fans, college radio stations and concert venues. Now, Pitchfork Media, the company behind the website and magazine, has been acquired by publishing behemoth Condé Nast for an undisclosed sum, effective immediately. Continue reading Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

TV Metrics Space Heating Up Between Nielsen and comScore

Nielsen, long the dominant player in audience measurement data for media companies and advertisers, now has competition. Recently, comScore, which measures consumer Web activity, made an all-stock purchase of Rentrak, which monitors set-top box data for information on consumers’ TV viewing habits. Nielsen, however, countered with its “total audience measurement tool,” which is slated to roll out by the end of 2015. Nielsen has been criticized as being slow to address media consumed on digital platforms. Continue reading TV Metrics Space Heating Up Between Nielsen and comScore

Facebook Unveils Metrics to Lure Traditional TV Advertisers

On the first day of Advertising Week in Manhattan, Facebook and Google both introduced new tools that will allow advertisers to plan and buy ad campaigns on their digital platforms. Facebook unveiled its offering that gives advertisers a more familiar method of buying ads, with metrics and other tools to understand their purchases. Both digital behemoths are aiming to offer advertisers an easier and more powerful path to their platforms, while they benefit by capturing more digital advertising dollars. Continue reading Facebook Unveils Metrics to Lure Traditional TV Advertisers

Live Sports Are Generating More Opportunities for Online Ads

Brands want a way to connect to viewers who peruse laptops and smartphones while watching major sporting events. Major digital players such as Google, Facebook, Twitter and Snapchat are looking for ways to monetize increased online activity during those same events. It’s a match made in heaven, and it’s going live just as the National Football League season begins. Google plans on offering ads to be placed alongside football-related search results, but the company isn’t alone in making plans to capture advertising dollars. Continue reading Live Sports Are Generating More Opportunities for Online Ads

Nielsen to Track Viewership Across Netflix, Amazon and Hulu

Nielsen is rolling out a program to track views of almost 1,000 shows on Netflix, Amazon’s Prime Instant Video and Hulu, relying on the same 25,000 U.S. households used to track traditional TV ratings. The idea is that, by having access to that data, large media companies such as Comcast NBCUniversal can hammer out better content licensing deals, especially with Netflix. Currently, Nielsen provides data only to studios that own the programs and pay for the information, but it plans to syndicate the data in the future. Continue reading Nielsen to Track Viewership Across Netflix, Amazon and Hulu

CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

Netflix and Amazon Aim to Shape Children’s Viewing Habits

Anyone who has ever read a story to a child knows the drill: children want to hear their favorite stories over and over again. That’s the major ingredient in Netflix, Amazon Instant Video and Hulu’s success in courting young audiences (and their parents). On-demand video makes it easy for a child to replay, over and over again, his or her favorite TV episodes or movies. Acutely aware of the phenomenon, these companies are actively working to provide video content for the young set, turning toddlers into life-long viewers. Continue reading Netflix and Amazon Aim to Shape Children’s Viewing Habits

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