Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

FilmStruck Offers Classic, Foreign and Indie Films via SVOD

After a short delay to address some glitches in the registration process, Turner’s FilmStruck SVOD service is now live. The new offering, developed and managed by Turner Classic Movies and the Criterion Collection, features select classic, foreign and independent films. The service costs $10.99 per month with the Criterion Channel, and $6.99 without (an annual sub to both is $99). While FilmStruck joins a growing field of subscription services, it is targeting cinephiles interested in indie and art-house fare, those who are willing to pay for cable TV in addition to streaming services. Continue reading FilmStruck Offers Classic, Foreign and Indie Films via SVOD

Fox Livestreams Primetime Programs to Pay-TV Subscribers

As of Monday, Fox is livestreaming all its primetime shows to digital platforms in all 210 U.S. TV markets, the first broadcaster to do so. The first live-streaming show out of the gate was a live performance episode of “So You Think You Can Dance: The Next Generation.” Among the entertainment programs that will be livestreamed every night of the week and late-night Saturdays are “Wayward Pines,” “Master Chef,” ‘Hotel Hell,” “Home Free,” “Teen Choice 2016,” “Scream Queens” and new series “Lethal Weapon.” Continue reading Fox Livestreams Primetime Programs to Pay-TV Subscribers

USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return

The second season of the series “Mr. Robot” debuts this evening. But three days earlier, fans of the USA Network series who tuned into Facebook Live to watch a Q&A with the cast of the series, moderated by comedian Keegan-Michael Key, got a surprise showing. In a twist that emulates the show’s themes, fsociety, the show’s hacker organization, broke into the live Q&A to deliver a rant about the interview, followed by a sneak preview of the debut episode of Season 2. Then the full episode disappeared. Continue reading USA Gets Creative with Social Marketing of ‘Mr. Robot’ Return

What Twitter’s NFL Deal Means For Live Sports on TV, Online

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

Advertising Spend at This Year’s Upfronts Predicted to Spike

The move to new technology has thrown a monkey wrench in a roughly $70 billion TV advertising industry that has endured without much change for decades. Since then, television and advertising executives have been trying to determine what the future will look like among a range of competing and confusing scenarios and how to monetize it. That all comes to bear as we approach this season’s upfronts, and some sources are predicting, perhaps counter-intuitively, that ad rates will spike this year for the first time in awhile. Continue reading Advertising Spend at This Year’s Upfronts Predicted to Spike

IAB: Younger Viewers Prefer Internet Video Over Primetime TV

According to GfK research commissioned by the Interactive Advertising Bureau, digital video has surpassed primetime television in popularity among Internet viewers for the first time. IAB’s 2016 Original Digital Video Study found that adult respondents who view online video at least monthly indicated they were “most likely” to watch Internet video if given the option, followed by primetime broadcast or cable, and then local and national TV news, live televised sports and daytime TV (in that order). Meanwhile, Nielsen says 95 percent of time spent viewing video in Q4 2015 involved live or time-shifted TV. Continue reading IAB: Younger Viewers Prefer Internet Video Over Primetime TV

ETC’s Virtual Reality Summit Details the Current State of VR

During ETC’s Virtual Reality Summit at NAB 2016, ETC VR/AR program lead Phil Lelyveld explained the continuum from augmented reality to virtual reality, adding that most of what we’ll be seeing is a mixed or blended reality. VR is predicted to be worth a tremendous amount of money: Goldman Sachs estimates $18.09 billion in entertainment by 2025, and DigiData puts that number at $30 billion. Among the top things that consumers would like to do with VR now, according to Ericsson ConsumerLab, is examine items when online shopping. Continue reading ETC’s Virtual Reality Summit Details the Current State of VR

Facebook Live Partners with Broadcast, Aims to Share Profits

Since Facebook rolled out Live to everyone in December, it’s quickly built momentum, distinguishing itself from YouTube and other video platforms, and building a massive audience. Although Facebook had to overcome a range of technical challenges to enable hundreds of thousands of phones to stream at the same time, it used its expertise and engineering capacity to do so. Now, Facebook is encouraging celebrities and broadcasters to create Live content, and is also working on a business model to share eventual revenues. Continue reading Facebook Live Partners with Broadcast, Aims to Share Profits

Nielsen Breaks into Set-Top Box Data with Dish Network Deal

In a major breakthrough, Nielsen has signed a multi-year deal with Dish Network to use data from its 14-million set-top boxes for ratings, in addition to its long-standing 40,000-household panel. The deal comes on the heels of comScore’s merger with Rentrak, which also measures set-top-box data, as that company attempts to challenge Nielsen’s dominance in TV audience measurement. The Dish deal, which is not exclusive, will let Nielsen improve ratings in local, smaller markets where panelists aren’t measured electronically. Continue reading Nielsen Breaks into Set-Top Box Data with Dish Network Deal

Nielsen Debuts Connected TV Data, Adds to Television Usage

Starting April 25, Nielsen will provide data for connected TV devices, including Roku, Apple TV, Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii. Also new is Nielsen’s Total Use of Television (TUT) that adds connected-TV device data to traditional TV usage. Nielsen research, based on data from 40,000 households with 100,ooo+ TVs and 50,000 TV-connected devices, also shows that consumers are less likely to cut the cord than add streaming services to traditional pay TV. Continue reading Nielsen Debuts Connected TV Data, Adds to Television Usage

Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data

Ever since comScore acquired Rentrak, the merged companies have posed competition to ratings giant Nielsen. Now, the merged digital measurement firm has signed a multi-year deal with Viacom to help the media giant more accurately target specific demographics across its linear TV, digital, mobile and over-the-top channels including MTV, VH1 and Comedy Central. Viacom offers Vantage as a data-targeting service to advertisers who want to reach “new parents looking for diapers” and other more granular targets. Continue reading Viacom Inks Multi-Year Deal for comScore/Rentrak Digital Data

Networks Test Sponsored Content and Fewer 30-Second Ads

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Super Bowl 50 Sets New Streaming Record, According to CBS

Although CBS has yet to release official figures, the network claims yesterday’s Super Bowl matchup between the Denver Broncos and Carolina Panthers drew a record number of viewers who streamed the game. NBC broke streaming records last year with 800,000 viewers per minute on average and about 1.3 million concurrent users. Eclipsing the previous year’s numbers should come as no surprise since today’s consumers are more comfortable with streaming, and CBS made the game easy to access for free via OTT devices including Apple TV, Roku and Xbox One. Continue reading Super Bowl 50 Sets New Streaming Record, According to CBS

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