Nielsen to Invest More in Streaming, Live TV Ratings Product

Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

Roku Q1 Results Exceed Wall Street Expectation for Revenue

In Q1, Roku reported a 35 percent jump in active accounts, to 53.6 million, with revenue up 79 percent year-over-year to $574.2 million, beating Wall Street analysts’ expectation of $490.6 million. Those analysts also predicted that Roku would lose money in Q1 but instead it reaped an operating income of $75.8 million, up from $55.2 million in the red a year ago. Platform revenue increased 101 percent to $466.5 million. Total streaming hours on all Roku devices also reached 18.3 billion hours, a 49 percent YoY increase. Continue reading Roku Q1 Results Exceed Wall Street Expectation for Revenue

New Telemundo Studio to Solely Produce Streaming Content

NBCUniversal Telemundo Enterprises announced the launch of Telemundo Streaming Studios this week, a production unit that will exclusively serve the growing need for Spanish-language VOD streaming content. The newly created unit, which already has 35 projects in development, will also offer production services to direct-to-consumer platforms. Latinos are seen as a key cohort in expanding streaming, and Nielsen reported that four out of five have access at home to it. Rival Univision debuted PrendeTV, a free, ad-supported streaming service in March. Continue reading New Telemundo Studio to Solely Produce Streaming Content

Nielsen Debuts Ratings Tool That Measures Streaming Video

Nielsen debuted its Streaming Video Ratings, which will measure streaming activity including how the different platforms compare, the devices being used and the streaming behavior of different audience cohorts. Nielsen stated 10 services will be tracked although it initially didn’t name them. But, since last summer, it has included Amazon Prime Video, Disney+, Hulu and Netflix in its weekly content ratings. The syndicated Nielsen Streaming Video Ratings is powered by Nielsen’s NPower audience insights platform. Continue reading Nielsen Debuts Ratings Tool That Measures Streaming Video

Netflix Drops $465 Million to Produce ‘Knives Out’ Franchise

In 2019, director Rian Johnson (“Star Wars: The Last Jedi”) wrote and directed “Knives Out,” which became a surprise hit. Now, Netflix spent about $465 million to buy two sequels. Experts are debating if the streamer overpaid or made a canny move to create a new franchise. Former Lionsgate co-president Erik Feig, who was involved with both the “Twilight” and “Hunger Games” franchises, noted that the sequels could turn into a TV show and, more importantly, establish a long-term relationship with high-profile writer/director Johnson. Continue reading Netflix Drops $465 Million to Produce ‘Knives Out’ Franchise

Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

CES: TV Technologies Takes Center Stage at Annual Confab

The demand for upgraded televisions and streaming content has increased significantly during the coronavirus pandemic. Nielsen reports that streaming services currently account for a quarter of all TV viewing in North America and, according to CES producer the Consumer Technology Association (CTA), consumers upgrading their TVs led to a shipment record for 2020, a trend expected to continue this year. In addition, an Ampere study indicates that the average U.S. household subscribes to four streaming services. CES 2021 showcased a compelling array of TVs and related tech, including 8K, QNED, MicroLED, MiniLED, NanoCell TVs, ATSC 3.0 (NextGen TV), Filmmaker Mode, transparent displays, enhanced game support and more. Continue reading CES: TV Technologies Takes Center Stage at Annual Confab

Nielsen to Introduce New TV Ratings That Include Streaming

Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming

Nielsen Plans to Measure Targeted Advertising on Television

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

TV, Streaming and E-Commerce Skyrocket During Pandemic

According to a poll by Los Angeles-based E-Poll Market Research, Americans have doubled their TV viewing in the last month-and-a-half and expect to continue watching TV and streaming more after the coronavirus pandemic is over. E-Poll also found that people are wary of going into spaces such as theaters, concert venues, sports stadiums and theme parks where social distancing is problematic. Polling lowest was “taking a cruise.” E-commerce is also booming in the current crisis, with Amazon seen as the biggest winner. Continue reading TV, Streaming and E-Commerce Skyrocket During Pandemic

NBCUniversal Launches Peacock Service for Comcast Subs

NBCUniversal debuted its streaming platform Peacock to more than 10 million subscribers of parent company Comcast’s cable service using Xfinity X1 and Flex devices. Peacock is slated for a wider rollout this summer. With the coronavirus pandemic forcing many in the U.S. to stay at home, TV and streaming services have seen skyrocketing usage, according to Nielsen. Streaming via Comcast Xfinity was up 50 percent in March from February. NBC had planned to promote Peacock during the Tokyo Summer Games, which have since been postponed. Continue reading NBCUniversal Launches Peacock Service for Comcast Subs

FaceBank Group and fuboTV Announce a Merger Agreement

Florida- and New York-based FaceBank Group, Inc. — developer of hyper-realistic digital humans for use in artificial intelligence, entertainment, productivity and social media — is merging with OTT live TV streaming service fuboTV, which currently touts “more top Nielsen-ranked sports, news and entertainment channels for cord cutters than any other live platform.” The combined digital entertainment company, to be led by fuboTV CEO and co-founder David Gandler, will be named fuboTV, Inc. with plans to offer a premium viewing experience across a global distribution network. Continue reading FaceBank Group and fuboTV Announce a Merger Agreement

Music Streaming Challenges Dominance of In-Vehicle Radio

According to Nielsen, radio reaches 92 percent of Americans over 18 years of age every week. Whereas Netflix and other streaming services have loosened over-the-air TV’s grip on the viewing audience, AM/FM stations still dominate in vehicles. But that might change since the coronavirus has kept millions of Americans from commuting — and listening to radio — while stuck at home. U.S. drivers, who listen to 100 minutes of radio every day on average, are worth $67 in radio industry revenue annually, according to Deloitte. Continue reading Music Streaming Challenges Dominance of In-Vehicle Radio

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