Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

TV, Streaming and E-Commerce Skyrocket During Pandemic

According to a poll by Los Angeles-based E-Poll Market Research, Americans have doubled their TV viewing in the last month-and-a-half and expect to continue watching TV and streaming more after the coronavirus pandemic is over. E-Poll also found that people are wary of going into spaces such as theaters, concert venues, sports stadiums and theme parks where social distancing is problematic. Polling lowest was “taking a cruise.” E-commerce is also booming in the current crisis, with Amazon seen as the biggest winner. Continue reading TV, Streaming and E-Commerce Skyrocket During Pandemic

NBCUniversal Launches Peacock Service for Comcast Subs

NBCUniversal debuted its streaming platform Peacock to more than 10 million subscribers of parent company Comcast’s cable service using Xfinity X1 and Flex devices. Peacock is slated for a wider rollout this summer. With the coronavirus pandemic forcing many in the U.S. to stay at home, TV and streaming services have seen skyrocketing usage, according to Nielsen. Streaming via Comcast Xfinity was up 50 percent in March from February. NBC had planned to promote Peacock during the Tokyo Summer Games, which have since been postponed. Continue reading NBCUniversal Launches Peacock Service for Comcast Subs

FaceBank Group and fuboTV Announce a Merger Agreement

Florida- and New York-based FaceBank Group, Inc. — developer of hyper-realistic digital humans for use in artificial intelligence, entertainment, productivity and social media — is merging with OTT live TV streaming service fuboTV, which currently touts “more top Nielsen-ranked sports, news and entertainment channels for cord cutters than any other live platform.” The combined digital entertainment company, to be led by fuboTV CEO and co-founder David Gandler, will be named fuboTV, Inc. with plans to offer a premium viewing experience across a global distribution network. Continue reading FaceBank Group and fuboTV Announce a Merger Agreement

Music Streaming Challenges Dominance of In-Vehicle Radio

According to Nielsen, radio reaches 92 percent of Americans over 18 years of age every week. Whereas Netflix and other streaming services have loosened over-the-air TV’s grip on the viewing audience, AM/FM stations still dominate in vehicles. But that might change since the coronavirus has kept millions of Americans from commuting — and listening to radio — while stuck at home. U.S. drivers, who listen to 100 minutes of radio every day on average, are worth $67 in radio industry revenue annually, according to Deloitte. Continue reading Music Streaming Challenges Dominance of In-Vehicle Radio

Coronavirus Leads to an Increase in TV Viewing and Streaming

Nielsen revealed that, as coronavirus cases rose in South Korea, TV viewership increased 17 percent. In Italy, it rose 6.5 percent, with a 12 percent spike in Lombardy, particularly hit hard by the virus. That trend has arrived in the U.S. where, said Nielsen, in the Seattle area total television use (which includes live TV, on-demand viewing, streaming and gaming) rose 22 percent on March 11 from the week before. Streaming also increased 20 percent globally. Still, it may be a short-lived panacea for many media companies. Continue reading Coronavirus Leads to an Increase in TV Viewing and Streaming

Nvidia Launches Its GeForce NOW Cloud Gaming Service

Nvidia debuted its GeForce NOW gaming service, putting it in competition with rivals Apple, Google, Microsoft and Sony. It will connect to PCs, Android phones and Apple Macs, but there is no version for iPads or iPhones. After a free promotional period, GeForce NOW will be priced at $4.99 per month. The games will stream from Nvidia’s data centers, powered by its highest-end graphics cards, providing high definition gaming to all compatible devices. The service will also allow consumers to access titles they’ve bought elsewhere. Continue reading Nvidia Launches Its GeForce NOW Cloud Gaming Service

Nintendo Shares Fall, Game Publishers Stall on New Titles

After missing estimates for quarterly profit and full-year earnings predicted to be short of expectations, Nintendo shares fell as much as 4.7 percent, the biggest intraday drop since April 26. Nintendo reported disappointing operating income for the quarter ending in December: 168.7 billion yen ($1.5 billion) versus the 175.4 billion yen average projection. Wall Street has also projected slowed growth for major video game publishers that are holding back on new releases until new consoles have debuted. Continue reading Nintendo Shares Fall, Game Publishers Stall on New Titles

Netflix Grows Globally but Disney+ Takes Limelight at Home

New streaming service Disney+ signed up 10 million customers on the first day it debuted in November. Netflix chief executive Reed Hastings acknowledged the new streamer’s compelling content, saying that Disney+ “takes away a little from us.” It did: in Q4 2019, Netflix posted 420,000 new customers, less than the projected 600,000, noting that the slump may be due to Disney+. Disney, meanwhile, has moved up its launch date for Disney+ in the United Kingdom and parts of Western Europe, from March 31 to March 24. Continue reading Netflix Grows Globally but Disney+ Takes Limelight at Home

CES Panel on Transforming Contextual Advertising and Media

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

SuperData: Game Industry Generated $120.1 Billion in 2019

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

Netflix Targets International Markets as U.S. Growth Slows

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

Nielsen Will Split into Two Firms Following Activist Pressure

Following pressure from activist investor Elliott Management, Nielsen Holdings announced plans to split the media research firm into two independent publicly traded companies. Nielsen revealed it would create two separate companies by spinning off its Global Connect business. In a deal expected to close in 9-12 months, the two companies will be named Global Connect and Global Media. “Both the Global Media and Global Connect businesses are independently essential to the industries they serve, but each business has unique dynamics,” explained CEO David Kenny, who will stay on as chief exec of the Global Media business.  Continue reading Nielsen Will Split into Two Firms Following Activist Pressure

Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

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