Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

CNN’s Interactive Product Offers News Viewers More Control

During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control

From the NAB SPROCKIT Stage: Creating Watch ABC Product

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

Startups From SPROCKIT Program Deliver Pitches During NAB

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

Social TV: Twitter Purchases Two Analytics Firms in Europe

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

Facebook Plans to Roll Out its Premium Video Ads Next Month

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

While total viewer numbers will not be available from Nielsen until later today, last night’s telecast of the 86th Academy Awards from the Dolby Theatre in Hollywood scored impressive numbers in the major markets, up 7 percent from last year. In addition, host Ellen DeGeneres set a new social media record by taking a celebrity-filled selfie during the broadcast that has been retweeted more times than any photo in Twitter history, besting President Obama’s tweet after he won the 2012 presidential election. Continue reading Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Super Bowl Sets Records for Game, Halftime Show, Social Media

According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media

Comcast Plans New Advertising Approach for Video On Demand

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

New TNT Series “Mob City” Releases Script Via Twitter Cards

“Mob City,” a three-week event about mobsters in 1940s Los Angeles, premieres Wednesday night on TNT. In an effort to generate early social buzz, the script for the first episode is being released in its entirety (minus the surprise ending) as a stream of Twitter messages. The first episode was written by the show’s creator, Frank Darabont (“The Walking Dead,” “The Green Mile,” “The Shawshank Redemption”). The tweets began distribution yesterday using Twitter Cards. Continue reading New TNT Series “Mob City” Releases Script Via Twitter Cards

Discovery Programming to be Available via Online Streaming

Time Warner Cable and Discovery Communications have reached an agreement that will allow the cable company’s subscribers to watch shows from the Discovery Channel and Animal Planet online. Discovery had previously been holding out on letting its shows be streamed because it wanted better ratings measurement for viewers on mobile devices. Now that Nielsen will soon make that data available, Discovery says it is on board. Continue reading Discovery Programming to be Available via Online Streaming

Google Allowing Nielsen Measurements for YouTube Videos

Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

Nielsen to Include Mobile Viewing in Its Television Ratings

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Kantar Media to Measure TV Audiences from Set-Top Boxes

Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes

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