Carlos Slim Invests in Shazam to Expand its Advertising Biz

The British music identification app, Shazam, recently received a $40 million investment from the world’s second richest man, Carlos Slim. Not known for seeding startups, Slim first made his fortune in the Mexican mobile phone industry, so funding a mobile app company is not farfetched. With Slim’s investment, Shazam is positioned to expand its current services in advertising and looks to grow in new international markets. Continue reading Carlos Slim Invests in Shazam to Expand its Advertising Biz

Twitter Changing How We Watch and Interact with TV Shows

Twitter is quickly becoming a normal part of the television experience, in that it is changing how people watch TV. Twitter is allowing audiences to interact with scripted and reality TV shows directly, as well as provide real-time commentary. Viewers of hit shows, such as HBO’s “Game of Thrones,” are looking to Twitter as a popular place for viewer commentary. As television is increasingly shared on Twitter, new business and viewing opportunities arise. Continue reading Twitter Changing How We Watch and Interact with TV Shows

Facebook Hashtags All About the Second Screen Audience

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Will Tumblr and Twitter Define the Future of Television?

Goldman Sachs recently reported that TV ratings have dropped by 50 percent over the last ten years, “the sharpest pace on record.” Ratings in the coveted 18-to-49-year-old demographic fell by 17 percent last winter compared with the previous year. Since 2004, studies have suggested that TV viewing would be one of the first leisure activities to be impacted by the Internet. However, while TV remains the dominant medium, digital natives are also turning to new forms of entertainment. Continue reading Will Tumblr and Twitter Define the Future of Television?

Netflix and Hulu Plus Most Popular with Mobile TV Viewers

The majority of television content viewed on mobile devices is accessed through Netflix and Hulu Plus, rather than via networks or pay TV providers, suggests a new study commissioned by the Council for Research Excellence (funded by Nielsen). About 64 percent of shows watched on smartphones and 54 percent on tablets were accessed through online video-subscription services, while broadcast and cable websites and apps only accounted for 26 percent of TV viewed on mobile devices. Continue reading Netflix and Hulu Plus Most Popular with Mobile TV Viewers

Networks Develop New Strategies for Second Screen Content

TV networks are producing second screen content related to their original programming in an effort to attract viewers who are increasingly turning to their smartphones, tablets and laptops. The content — which typically includes videos, photos, games and trivia — is intended for viewers who multitask with their mobile devices. According to Nielsen, more than 40 percent of American consumers use their phones or tablets each day as they watch TV. Continue reading Networks Develop New Strategies for Second Screen Content

Will HTML 5 Help Streamline the Second Screen Experience?

During NewBay Media’s “TV in a Multiplatform World” event last week in New York, industry execs participated in a panel called “Tablet Tune-Ins: Syncing Up with the Second Screen” that was moderated by Jeff Baumgartner, technology editor for Multichannel News. The panel discussed some compelling points regarding today’s second screen experience, the status of user engagement and the emerging role of HTML 5 technology. Continue reading Will HTML 5 Help Streamline the Second Screen Experience?

Discovery Launches Online Science and Adventure Network

Discovery is launching its first online video network today in an attempt to attract largely young, male viewers who are becoming more challenging to reach through traditional TV. Called TestTube, the new online network will initially offer 15 original short-form shows that focus on science and adventure, available for free via YouTube, Xbox and TestTube’s website. The network was developed with online video producer Revision3, which Discovery acquired last year. Continue reading Discovery Launches Online Science and Adventure Network

Time-Shifting: Video-On-Demand Continues to Gain Traction

As new TV Everywhere initiatives and looming Hulu bids continue to draw media attention, video-on-demand is quietly gaining traction. Despite what The New York Times describes as “past missteps by cable and satellite providers,” an increasing number of TV episodes and movies are becoming available through VOD systems and viewers are taking note. Some cable providers and TV networks recognize a viable future for the time-shifting technology. Continue reading Time-Shifting: Video-On-Demand Continues to Gain Traction

TBS and TNT to Offer Live Streaming and New Mobile Apps

In the wake of ABC’s announcement that it would upgrade its app to live-stream local programming in the New York and Philadelphia areas, TBS and TNT plan to offer live 24/7 streaming of their series and sports coverage beginning this summer. The streams will be available via the channels’ websites and soon-to-launch mobile apps called Watch TNT and Watch TBS. The apps will initially be offered for iOS devices, with support for other platforms expected by the end of the year. Continue reading TBS and TNT to Offer Live Streaming and New Mobile Apps

ESPN and Twitter Expand Collaboration with Video Clips

ESPN plans to post sports-related highlight videos on Twitter in the coming year. Sports fans can expect clips from soccer matches leading up to the World Cup, college football and the X Games. The videos will be made available on Twitter’s site and mobile apps shortly after the live television broadcasts. The collaboration is part of a bigger movement by TV networks and the microblogger to discover new approaches to advertising revenue. Continue reading ESPN and Twitter Expand Collaboration with Video Clips

Pilot: Nielsen Digital Program Ratings to Measure Online TV

Nielsen has scheduled a pilot program for its previously announced Digital Program Ratings, intended to measure online TV audiences. Broadcast and cable entities including ABC, AOL, A+E, CBS, Discovery, Fox, NBC and Univision are scheduled to participate in the ratings system testing May through July. The pilot program is the next step toward a broader commercial rollout, anticipated to launch later this year. Continue reading Pilot: Nielsen Digital Program Ratings to Measure Online TV

Digital NewFronts: IAB Report Says Online Video on the Rise

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

Why Buy Albums When You Can Get the Songs for Free?

Sites like Pandora and Spotify have made a significant impact on the music industry with their free streaming music services. Now, these sites may be influencing how well artists do in regards to their album sales. Justin Timberlake, for example, released his new album “The 20/20 Experience” to Spotify, which resulted in 980,000 copies being sold within the first week, according to Nielsen SoundScan. Continue reading Why Buy Albums When You Can Get the Songs for Free?

Social Second Screens: Twitter Wants in to TV Ad Business

Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

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