Apple Debuts 24-Hour Live-Streaming Music Video Channel

On October 19, Apple premiered Apple Music TV, a free 24-hour curated live stream of popular videos including what the company says are “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.” The new service will, at first, be available to U.S. residents only on the Apple Music and Apple TV apps. The service launched with a countdown of the top 100 “most-streamed” songs in the U.S. and held an all-day Bruce Springsteen special event on October 22. Continue reading Apple Debuts 24-Hour Live-Streaming Music Video Channel

CBS All Access Will Be Rebranded Paramount+ Early in 2021

ViacomCBS plans to roll out Paramount+, a new version of its flagship streamer CBS All Access, that will take advantage of a larger program catalog created by last year’s merger of CBS and Viacom. Among the original shows exclusive to Paramount+ are “Lioness” from “Yellowstone” creator Taylor Sheridan and “The Offer,” a scripted series about the making of “The Godfather” saga. CBS All Access costs $5.99 per month with ads and $9.99 per month without them, but ViacomCBS didn’t release pricing for Paramount+. Continue reading CBS All Access Will Be Rebranded Paramount+ Early in 2021

ViacomCBS Reportedly Developing a New Streaming Service

The newly integrated ViacomCBS is combining its assets to fuel a streaming service based on CBS All Access, say sources. Executives are reportedly considering an ad-supported service that will integrate Viacom’s Pluto TV, Nickelodeon, BET, MTV, Comedy Central and Paramount Pictures with CBS All Access. Also on the drawing board is an ad-free version and a premium version including Showtime. No name or price point have been set, although sources stated the basic services will probably be less than $10/month. Continue reading ViacomCBS Reportedly Developing a New Streaming Service

CBS and Viacom Reunite With a Focus on Streaming Video

After a split of more than 10 years, CBS and Viacom finalized a deal yesterday to recombine. The new company, to be called ViacomCBS Inc. with a market value of about $30 billion, will bring Viacom brands such as BET, Comedy Central, MTV, Nickelodeon and Paramount Pictures together with CBS, Showtime and the new CBS All Access streaming service. The merger follows several high-profile media deals, including Disney’s purchase of Fox’s movie and TV assets in March and AT&T’s 2018 acquisition of Time Warner, as media companies face significant changes involving pay TV and streaming services. Continue reading CBS and Viacom Reunite With a Focus on Streaming Video

Facebook Watch Readies Original Content for Summer, Fall

Social giant Facebook revealed that its strategy for building viewership of Facebook Watch is paying off, saying it is experiencing “big momentum” for the platform with original shows such as Jada Pinkett Smith’s “Red Table Talk” and “Sorry for Your Loss” with Elizabeth Olsen. Facebook Watch, since its launch two years ago, has a global daily user base of 140 million people who each spend an average of 26 minutes per day watching videos, nearly double from 75 million daily users in December who watched 20 minutes daily. Facebook has inked a series of partnerships and has more original content on its way. Continue reading Facebook Watch Readies Original Content for Summer, Fall

Twitter’s New Content Deals with Univision, WSJ and Others

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

Continue reading Twitter’s New Content Deals with Univision, WSJ and Others

MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

Viacom Digital Eyes Streaming to Target Younger Audience

For years, Viacom didn’t move decisively into the digital arena, but chief executive Bob Bakish changed that in 2017 when he hired digital media executive Kelly Day to head Viacom Digital Studios in leading MTV, Nickelodeon, BET, Comedy Central and other youth-oriented properties. With her team of 400+ employees, Day has created new original series for different platforms and led the purchase of Awesomeness. In February 2019, Tubular Labs ranked Viacom No. 9 for online video views, up from No. 24 in October 2017. Continue reading Viacom Digital Eyes Streaming to Target Younger Audience

Facebook Debuts Showcase Upfront-Style Advertising Sales

Facebook debuted Facebook Showcase, a premium video-ad program to let buyers for online video/TV ads nail down guaranteed rates and impressions up to one year in advance. With the program, Facebook makes a more aggressive move into upfront buys for its content; its previous program only let advertisers buy video ads one quarter in advance. The Showcase program, which is now only available for ad campaigns aimed at U.S. audiences, coincides with the company’s increase in original content for its Watch video service. Continue reading Facebook Debuts Showcase Upfront-Style Advertising Sales

The Future of Television is Mobile Says Viacom CEO at CES

“Mobile distribution really is the catalyst that will turn this whole decline of television argument on its head,” said Viacom CEO Bob Bakish in his opening keynote conversation at the Variety Entertainment Summit at CES. The daylong media and advertising-oriented gathering drew capacity audiences to sessions focused on disruption and opportunities in a dynamic and vastly different media landscape. Bakish knows that 5G will open new distribution channels and autonomous cars will remove “the last vestige of video-free environment.” Continue reading The Future of Television is Mobile Says Viacom CEO at CES

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

Google Plans to Maintain Current Spending on YouTube Red

Google plans to maintain its current level of spending on the YouTube Red streaming service for the next two years, unlike Amazon and Netflix, both of which continue to up their investments. After switching its video strategy more than once, YouTube is currently approaching entertainment in three ways: its YouTube Red on-demand streaming service, live video service YouTube TV, and a new music streaming product. YouTube Originals are a “driving force” on YouTube Red, says the company’s chief business officer Robert Kyncl. Continue reading Google Plans to Maintain Current Spending on YouTube Red

Viacom to Roll Out its Own Streaming Service Later This Year

Viacom, which has hinted it might introduce a direct-to-consumer streaming service, revealed it will launch such a service by September 2018, with “tens of thousands of hours” of content from such channels as Comedy Central, MTV and Nickelodeon. The company is not, however, going to produce a dedicated cable alternative for cord cutters, as have YouTube TV, DirecTV Now, Hulu Live and Fubo. The packaging of the content will more likely be competitive with Hulu and Netflix. Pricing details were not available. Continue reading Viacom to Roll Out its Own Streaming Service Later This Year

Snapchat Intros Wide-Reach Promoted Stories for Advertisers

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

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