As a means of addressing concerns related to social video and costly data consumption, Facebook will start testing a new video download option next week with users in India. “While on Wi-Fi, people can sync videos to their device for offline viewing within Facebook’s app,” explains TechCrunch. “Facebook is touting this as a win for video publishers, who might be grumpy about Facebook’s recent feed ranking algorithm change that prioritizes friends over pro content creators.” To avoid piracy, videos will be locked in the platform’s app, and not viewable from a device’s local memory. Also, publishers can opt out of the feature via the Content Distribution setting. Continue reading Facebook to Test Downloading Social Video for Offline Viewing

Amazon unveiled two new Android smartphones for its Prime members, the BLU Products R1 HD and 4th generation Lenovo Moto G. Both phones, dubbed Prime Exclusives, are subsidized by Amazon ads: the R1 HD starts at $50 unlocked, $100 and up without the discount; the Moto G starts at $150 unlocked, $200 and up without the discount. With the discount, the Prime Exclusive phones include Amazon apps, services and ads, the latter appearing on the lock screen. The user has to forego the discount to get rid of the ads. Continue reading Amazon Debuts Budget Phones Loaded with Apps and Widgets

At VidCon, live-streaming mobile app YouNow showcased Internet stars such as singer Hailey Knox, who promoted her debut EP in person and to her 80,000 followers. Knox parlayed her online fame to a record deal and a tour, underscoring the reality that today’s young stars and wannabes are more likely to appear on YouNow, Musical.ly, Flipagram, Snapchat or Vine than “American Bandstand” or MTV. Although all these social media platforms skew young, “olds” are beginning to join Snapchat, endangering its “cool” status. Continue reading Social Apps Creating More Young Stars Than Traditional Media

The number of teenagers in the U.S. who own smartphones is expected to reach the 74 percent mark this year, compared to less than 50 percent in 2013, according to eMarketer. The survey found that ownership among adult millennials is more than 90 percent. EMarketer forecasts that 88 percent of 12- to 17-year-olds will have mobile phones by the end of the year, and among those, 84 percent will have smartphones. “Results of a February 2016 survey for Adestra by Flagship Research give an indication that older teens are more likely than younger ones to have smartphones,” reports eMarketer. “Among the 14- to 18-year-olds polled, 87 percent said they ‘own and use’ a smartphone.” Continue reading The Number of U.S. Teens Who Own Smartphones on Upswing

“Today” show host Al Roker’s newly-formed Roker Media is teaming up with Brave Ventures to launch the “Live Fronts.” The NewFronts-style event, which will provide live-video companies with the chance to pitch to advertisers, will be held in New York City in October. Attendance will be open to “anyone in the business of live-streaming,” said Brave Ventures co-founder Jesse Rednis. Advertising Age describes the event “as a way to showcase the opportunities for marketers and content producers on platforms like Facebook Live, Periscope and YouNow, while at the same time hanging the open-for-business sign.” Continue reading Live Streaming Will Get its Own Upfronts in NYC This October

In the next few months, Pinterest will unveil a way to use the smartphone as a visual search tool. The user goes to search, taps the visual search button, points the camera and Pinterest will “recognize” objects in the camera’s view. The user can then tap any recognized object to get a recommendation for similar ones, and resize the image box to refine the search. Pinterest has always placed a major focus on visual search, and the most recent update now connects that visual search with e-commerce. Continue reading Pinterest Unveils Visual Search Tools to Enable E-Commerce

A new Apple patent, spotted on Patently Apple, will enable venues from museums to concert arenas to enforce their often-flouted rules against photography. The patent describes a system whereby a venue can use an infrared emitter to remotely block the camera function on smartphones. The smartphone interprets the infrared beams as a command to block photos and videos. Musicians who routinely — and fruitlessly — ban cellphone photography at their concerts will likely welcome the technology. Continue reading Apple Patents Technology to Disable Cellphone Photos/Video

Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services

BitTorrent has launched its open, ad-supported music and video platform that allows consumers to access media content via apps for Android, iOS and Apple TV. BitTorrent Now is the latest effort to shed the piracy stigma of the popular peer-to-peer technology for more legitimate uses. Up until now, BitTorrent offered free and paywall versions for artists to get their content to people. With the new ad-supported service, artists have an alternative for generating revenue while users can stream their content through an Android app launched yesterday, and iOS and Apple TV apps to follow. Continue reading BitTorrent Launches Ad-Supported Music and Video Platform

Samsung’s Gear 360 virtual-reality camera will roll out at digital video confab VidCon — but only to top YouTube and other digital video content creators. After that event, Samsung will also make the $350 VR camera available for purchase for chosen creators at “select events and activations,” with a rollout to consumers planned for later in the year. With its strategy of releasing the camera to an exclusive few, Samsung hopes to jumpstart the creation of VR content and increase buzz for the upcoming consumer release. Continue reading Samsung Rolls Out Gear 360 Camera at VidCon to Select Few

FCC chairman Tom Wheeler will distribute a proposal tomorrow to launch 5G wireless proceedings, and if the plan is passed, the FCC will then identify and open up high-band spectrum capable of sending data at ultra high speeds. The FCC is not defining 5G, and a 5G standard has yet to be established. “Wheeler basically wants to leave it up to the market, as the commission did for 4G before it,” The Verge reports. “The commission will open up a bunch of new wireless spectrum — which is what companies like AT&T and Verizon use to beam data from their towers to your cellphones — and then leave phone companies and other competitors to do what they’d like with it.” Continue reading With FCC Approval, U.S. Could Be First to Open 5G Networks

Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

Canadian-based Tablo has launched an app for Apple TV 4th generation devices that, with the company’s $200 Tablo DVR, will allow users to stream live TV and watch recorded programs. The Tablo DVR, seen as an alternative to TiVo, includes an over-the-air broadcast antenna, and two tuners for the $200 price. A $300 version offers four tuners; TV Guide data is an add-on at $5 a month. Tablo’s only downside may be that it requires some technical know-how to attach the user’s external drive to store the recordings. Continue reading Tablo Premieres Live TV and DVR App for 4th Gen Apple TV