Facebook to Test Downloading Social Video for Offline Viewing

As a means of addressing concerns related to social video and costly data consumption, Facebook will start testing a new video download option next week with users in India. “While on Wi-Fi, people can sync videos to their device for offline viewing within Facebook’s app,” explains TechCrunch. “Facebook is touting this as a win for video publishers, who might be grumpy about Facebook’s recent feed ranking algorithm change that prioritizes friends over pro content creators.” To avoid piracy, videos will be locked in the platform’s app, and not viewable from a device’s local memory. Also, publishers can opt out of the feature via the Content Distribution setting.


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