Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

On the heels of its aggressive Q4 move into international regions, Netflix saw an uptick in subscribers totaling 5.12 million abroad and 1.93 million domestically. The numbers beat Wall Street’s expectations and account for Netflix’s biggest quarterly subscription growth in its history. The company is now operating in almost every country and every territory globally. To pump up content, in the coming year, Netflix plans to invest $6 billion in original programming, up from $5 billion last year. Continue reading Netflix Push For Global Expansion Pays Off in Subscriptions

Marking the biggest week of the year for mobile games, research firm Sensor Tower reports that sales of game apps between Christmas and New Year’s Day jumped 53 percent over the same period last year. “Smartphone and tablet users spent a record $967.6 million on game apps for iOS and Android devices,” notes The Wall Street Journal. “Two factors typically goose spending during the week: mobile devices given as gifts, and people off from work and school who have free time to load up on apps.” Additionally, game developers typically introduce “discounts and special holiday-timed events during the week.” According to Newzoo, mobile is now the largest slice of the $100 billion video game pie. Continue reading Mobile Gamers Spent Nearly $1 Billion Last Week of December

Netflix now lets subscribers download shows for offline viewing on iOS and Android devices. But there’s a catch: many of its most popular shows aren’t available for this kind of viewing. Still, there are hundreds of titles that users can download, including “Stranger Things,” “Orange Is the New Black” and “Master of None,” as well as animated titles like “Kung Fu Panda,” and top TV series like “Breaking Bad” and “Cheers.” The company has said more titles will be released in the future, but hasn’t been more specific. Continue reading Netflix Now Offers Mobile Download of Many But Not All Titles

Finnish company Rovio Entertainment decided four years ago that, rather than license the “Angry Birds” characters to a Hollywood studio, it would finance its own $73 million movie. Since opening on Friday in some territories, Rovio’s gamble has thus far resulted in a $43 million gross. Companies such as Lego A/S and Hasbro turned to studios to finance their films, but Rovio took the same path Marvel did when it made “Iron Man,” with the goal of controlling the franchise over the long term. Continue reading Rovio Self-Finances ‘Angry Birds’ Movie to Control Franchise

Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera

Downloading content appears to be on the table at Netflix. For some time, the company executives have insisted that downloads would not be “a compelling proposition,” because they add complexity to the system and, due to more widespread speed connectivity, are unnecessary. Now, chief executive Reed Hastings says the company should “keep an open mind” on the topic. This takes place at the same time that Netflix plans to introduce more than 150 hours of HDR content to the roster by end of year. Continue reading Netflix Considers Offering Downloads, Unveils its HDR Plans

Up until now, Netflix has made its “original” programming by relying on Hollywood studios. In fact, many of the biggest hits associated with Netflix Originals are actually owned by other studios. But, as some studios grumble about the arrangement, Netflix is taking steps to produce its own original programming, most notably by leasing a 200,000 square foot space in Hollywood, which it plans to open in early 2017. The first production under consideration is Chelsea Handler’s new talk show. Continue reading Netflix to Open its Own Studio, Lessen Reliance on Hollywood

Disney is expanding support for its cloud-based digital movie service on more platforms with the debut of new apps for Amazon Fire tablets, Amazon’s Fire TV and Fire TV Stick, and Microsoft Xbox 360. Apps for Android TV and Roku are expected in a few days. The Disney Movies Anywhere collection currently features more than 450 digital movies from Disney, Marvel and Pixar in addition to Star Wars and short form content. Its new app is now available to Amazon and Microsoft customers, the result of new partnerships between the studio and both companies. Continue reading Disney Movies Anywhere Service Goes Wide on New Platforms

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Comics legend and media producer Stan Lee has joined forces with YouTube to launch “World of Superheroes,” an initiative that intends to encourage leading online video creators to produce original superhero-themed content for the Web’s most popular video platform. As part of the program, Lee’s Pow! Entertainment has created special sets at YouTube Spaces studios and will offer creators the chance to meet and learn from professional stunt coordinators, visual-effects experts and costumers.  Continue reading Stan Lee Partners with YouTube for Original Superhero Content

Scribd customers now have unlimited access to some of the biggest names in comic books. The startup added comic books and graphic novels to its catalog of e-books and audiobooks that subscribers pay to access for $8.99 per month. Scribd currently has more than 100 million subscribers worldwide and over one million e-books, audiobooks and comic books. Marvel, Archie and Valiant are just a few of the comic book publishers that have signed on to offer their titles via Scribd. Continue reading E-Book Subscription Service Scribd Now Includes Comic Books

According to anti-piracy firm Excipio, the number of global illegally downloaded files has gone relatively unaffected by the recent shut down of The Pirate Bay. During the six-day period following the recent raid of the piracy organization’s data hosting center, illegal downloads slightly dropped, only to go up again a few days later. Even without The Pirate Bay’s active online presence, people have plenty of other alternative sites to visit for pirated movies, music and TV shows. Continue reading Online Piracy is Still Going Strong Despite Pirate Bay Closure

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

Nintendo recently released a Wii U version of the popular “Super Smash Bros.” in addition to a series of Amiibo toy figurines designed for interactive gameplay. While facing the growing popularity of less expensive games for mobile devices, Nintendo has also recently struggled to compete with other console manufacturers, leading to disappointing overall sales of its Wii U. Nintendo hopes that the Amiibo line can reignite interest in some of its most beloved characters such as Mario and Luigi. Continue reading Nintendo Characters Come to Life with Interactive Gameplay