Snell Advanced Media (SAM), which is the rebranded combination of Snell and Quantel, outlined solutions for its broadcast/cablecast customers to adopt IP networks, 4K, HDR, software virtualization, monitoring and news/sports solutions, as described by chief executive Tim Thorsteinson. 2016 is looking up, said Thorstseinson at NAB in Las Vegas, adding that, “2015 was the worst year in the market I’ve ever experienced in this industry.” The company is also a founding member of a consortium, AIMS, to standardize the implementation of IP networks. Continue reading Snell Advanced Media Stresses Interoperable IP Solutions, 4K

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud production solutions. The app is available for both Android and iOS devices. The technologies were used in production of “The Suitcase,” the second short film to be produced through the Entertainment Technology Center and USC’s School of Cinematic Arts to test prove next generation workflow, use of the innovative C4 Framework, metadata, high dynamic range and 360 camera capture. Continue reading ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

Although Super Bowl 50 was broadcast only in HD, now media outlets are beginning to deliver live sports in 4K Ultra HD. AT&T’s DirecTV says it plans to deliver as many as 25 MLB Network games live in the new format this year, although its 4K Ultra HD will not feature high dynamic range (HDR). Sony reports it just accomplished a 4K Ultra HD (with HDR) test broadcast on a February 10 soccer match between Mexico and Senegal, in Miami’s Marlin Park. Last year, about 6.3 million UHD TV sets shipped in North America. Continue reading DirecTV Set to Deliver First-Ever 4K UHD MLB Game April 15

Technicolor and Vubiquity inked a deal to debut an HDR video delivery service to distributors later this year, enabling a large-scale rollout to consumers at a “premium rate.” Vubiquity provides the technology for video distribution to linear channels and on-demand streaming. Technicolor offers its HDR Intelligent Tone Management system, which “upscales” video mastered for existing standards into HDR video, and its HDR distribution technology that lets a single video signal work for HDR TVs and older models. Continue reading Technicolor, Vubiquity Partner on HDR Video Upscaling System

Sony is slated to roll out its 4K movie streaming service on Monday, April 4. First announced at January’s CES in Las Vegas, the new service will be called Ultra. Viewers will be charged $30 to purchase new Sony-produced films and $12-15 to upgrade pre-owned movies from their UltraViolet cloud locker. Ultra will also offer 4K HDR content such as extras previously only featured on discs. Consumers who buy a 2016 4K Sony TV will get four UHD movies bundled with their new television. Transactional VOD rentals are not expected to be an option featured with the launch. Continue reading Sony to Launch Ultra 4K Movie Streaming Service Next Week

In several meetings at Mobile World Congress in Barcelona, Netflix discussed plans for content and technology plays over the coming months, including the release of a large slate of original programs. The company revealed that it’s keeping an eye on virtual reality as a storytelling tool and is also about to launch a second screen experience, which has been in development for a number of years. The company has also been more forthcoming about its plans to acquire and distribute content in high dynamic range. Continue reading Netflix Reveals Content, Tech Plans at Mobile World Congress

A Power Session at this week’s HPA Tech Retreat, organized by Disney post production executive Annie Chang, focused on every nook and cranny of high dynamic range and its application in production, post and even displays. The topic is of such interest to Hollywood engineers and technologists that it drew many of the industry’s top experts to speak on their experiences. The Power Session got a start with a short but important HDR primer presented by OneRiver Media owner Marco Solorio, who defined what HDR is and is not. Continue reading HPA Tech Retreat: Production Experts Talk High Dynamic Range

In a panel organized by Colorfront’s Bruno Munger and moderated by British Cinematographer magazine editor Ron Prince, a group of executives and engineers tackled the topic of HDR workflow in post production. Netflix production engineer for original content Chris Clark pointing to shows like “Marco Polo,” noting that, “Netflix is obviously really excited about HDR.” The company now sets up a pipeline that enables any production to “flip to HDR” if they want to. “We are all about future-proofing,” he said. Continue reading HPA Tech Retreat: How the Pros Handle HDR in Post Production

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

The annual HPA Tech Retreat opened in Indian Wells, California, near Palm Springs. The sold-out event hosts 600 executives and technologists in broadcast, cable, digital and feature film industries. In addition to an “Innovation Zone,” the new term for the former demo room, the HPA Tech Retreat is known for its days-long series of lectures and panels, all of which are a deep dive into technology. All of Tuesday was devoted to a single topic: Snowflake Workflows are Turning into Distribution Snowstorms! Continue reading HPA Tech Retreat Looks at Approaching Tipping Point in Media

Amazon Studios’ production “Mozart in the Jungle” is shot in 4K UHD and released in both standard dynamic range (SDR) and high dynamic range (HDR) versions. At an HPA Tech Retreat panel, “Mozart in the Jungle” associate producer Mike Weiss and Technicolor vice president Mark Smirnoff talked about the “snowflake” production of this Golden Globe-winning OTT series. “There are so many more deliverables and things that can catch you off guard, it really is a snowstorm,” said Weiss. Continue reading HPA Tech Retreat: Producing ‘Mozart in the Jungle’ in HDR/4K

Wanda Cinema Line Corporation partnered with Dolby Laboratories to open 100 Dolby Cinema locations in China in the next five years. The first location — as of now unnamed — will open this spring. Dolby Labs combined its Dolby Vision and Dolby Atmos to create what it calls a “premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design.” Wanda will be the first cinema chain in China to install Dolby Cinema theaters. Continue reading Wanda Cinemas Plans to Launch 100 Dolby Cinemas in China

CES 2016 had its share of attention-getting products, but some of the most interesting aspects of the show were under the horizon. Companies are beginning to recognize, understand, and explore new opportunities, implications and alliances. Among emerging trends: in VR, there will be real competition. Content on televisions — more than television hardware — drives the market, but demand for UHD is also growing. Big data is a big discussion about use, privacy and security. As ETC prepares its complete report on CES, we’ve compiled a slide show with some highlights. Continue reading Snapshots of CES 2016 Reveal Leading Trends and Stories

YouTube announced that it would join Netflix and Amazon in supporting high dynamic range technology for its video content. Robert Kyncl, YouTube’s chief business officer was on stage during CES with GoPro CEO Nick Woodman and Vrse CEO Chris Milk discussing 360-degree video when he mentioned the HDR news. YouTube also plans a partnership with GoPro to deliver more 360-degree content to its online platform. LG, Panasonic and Sony were among the manufacturers in Las Vegas promoting new HDR-compatible TVs. Continue reading YouTube Announces HDR Video Support, GoPro Partnership

During the Sony keynote at CES, CEO Kazuo Hirai announced that the PlayStation 4 console system — which he suggests, “sets the benchmark in collaboration, artistry, imagery and design” — sold more than 5.7 million units over the holidays for a total of 35.9 million units since the console’s launch. PlayStation VR goggles will ship the first half of 2016, reportedly in the $300 range. Sony Electronics president and COO Mike Fasulo took the stage to announce “Ultra,” the company’s new video app that enables users to purchase and stream 4K movies on Sony’s Android TVs. Sony also unveiled a range of new cameras, 4K TVs, audio products and more. Continue reading Sony Announces 4K Video Storefront, Array of New Products