AT&T TV Launches Today With Hundreds of Live TV Channels

Following several months of testing in 13 U.S. trial markets, AT&T TV launches nationwide today. The broadband service features a 4K- and HDR-capable Android-based set-top box, 500 hours of DVR storage, access to hundreds of live television channels and 40,000 on-demand titles. Streaming services such as Disney+, Netflix, Pandora, Spotify and YouTube are available, as well as 5,000+ apps through the Google Play store. Additionally, the voice-enabled remote control is integrated with Google Assistant. Chromecast support is also built in. AT&T TV will be integrated with HBO Max when it launches in May. Continue reading AT&T TV Launches Today With Hundreds of Live TV Channels

HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

HPA Tech Retreat: The Latest Workflows for Virtual Production

The HPA Tech Retreat kicked off with an ambitious daylong demo that highlighted innovations in content creation, management and distribution technology and workflows. Supersession chair Joachim Zell, VP technology for EFILM walked the audience through numerous elements of an HDR production: filming, editing and finishing two scenes that provided the final chapters for a short film. The process, much of which involved workflows in the cloud, featured multiple cameras, on-set management and collaboration platforms, editorial, dailies and digital intermediate color grading systems, as well as online mastering and distribution platforms. Continue reading HPA Tech Retreat: The Latest Workflows for Virtual Production

Netflix Switching From VP9 Codec to the More Efficient AV1

With the claim that the new AV1 video codec much more efficiently compresses video, Netflix plans to introduce it to its Android app. Until now, Netflix has used the VP9 codec but says AV1 is 20 percent more efficient. The AV1 codec is already enabled for “selected titles” — although it didn’t name specifics — when the user activates the Save Data option. The company also stated it plans to introduce AV1 on all its platforms and is working with chip and device manufacturers to increase compatibility. Continue reading Netflix Switching From VP9 Codec to the More Efficient AV1

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

USC Students Respond to Media Questions at ETC Meeting

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

CES 2020 Showcased 8K TVs But Critics Remain Skeptical

At CES 2020, 8K was much in evidence with flagship TV sets from LG, Samsung, Sony and TCL. The only content these manufacturers were able to show, however, was from YouTube’s 8K demo reels, featuring animal and nature scenes. The question for some attendees was if it’s worth buying a very expensive 8K TV to watch HD or 4K content. Many of these TVs — such as Samsung’s 8K Q950 QLED model — showed another trend: nearly bezel-less frames, something consumers seem to appreciate, and even want in a 4K version. Continue reading CES 2020 Showcased 8K TVs But Critics Remain Skeptical

CES Features the Latest Advances in VR and AR Headsets

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

CES: Dolby Ramps Up HDR Home Viewing With Vision IQ

At CES 2020, Dolby took its Dolby Vision HDR system up a notch with Dolby Vision IQ, which ensures its HDR settings work for a variety of content, including action sports, feature films and documentaries, and different viewing environments. TV shows and films in 4K HDR are often calibrated for a darkened theater (or living room). But viewers watching video at home in brighter settings found the images were too dark. With Dolby Vision IQ, the Dolby Vision HDR system is automatically adjusted to the room’s brightness. Continue reading CES: Dolby Ramps Up HDR Home Viewing With Vision IQ

CES 2020: From Smart TVs to Intelligent Digital Gateways

Though not the driving force they once were, TVs are still a staple at CES. This year’s show is overflowing with display technologies like microLEDs and curved OLEDs from high-end to budget manufacturers alike. The “Smart” moniker has been just as ubiquitous. Thanks to beefier processors, additional sensors, the cloud and Dolby, however, “Smart” is no longer just an alias for “Internet-Ready.” Multiple manufacturers are showcasing technologies meant to marry personalization with creative intent while establishing a new digital gateway for the home. Continue reading CES 2020: From Smart TVs to Intelligent Digital Gateways

CES 2020: Panasonic Reveals HDR-Capable VR Glasses

Panasonic demonstrated its prototype of a stylish, steampunk-looking set of VR goggles at CES this week. The company claims these are the first such ultra-high definition VR eyeglasses to offer support for HDR video content. The company envisions a number of applications for the glasses, including new VR experiences such as sports viewing and virtual travel experiences. Panasonic and its partner on the goggles, Massachusetts-based Kopin Corporation, expect to offer a commercial version featuring a compact and lightweight body sometime next year in anticipation of the many applications that will be enabled by 5G services. Continue reading CES 2020: Panasonic Reveals HDR-Capable VR Glasses

Nvidia Introduces Two Next-Generation Shield TV Devices

Nvidia just launched two new Shield TV set-top boxes, making them the third generation after the 2015 debut and 2017 update. The new Shield TV 2019 Editions are both faster and offer a new remote. The Nvidia Shield TV, priced at $149.99, is housed in a new cylindrical form factor, with HDMI and microSD on the top and wired Gigabit Ethernet and power on the bottom. The Nvidia Shield TV Pro, priced at $199.99, maintains its existing design, with an upgraded Nvidia Tegra X1+ SoC, 3GB of RAM, and 16GB of storage. Continue reading Nvidia Introduces Two Next-Generation Shield TV Devices

Hulu Joins the Streaming Competition in Offering 4K Video

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

Continue reading Hulu Joins the Streaming Competition in Offering 4K Video

iPhone 11’s Deep Fusion Creates Composited HDR Images

With the beta of iOS 13.2 arriving with the new iPhone 11, Apple is previewing Deep Fusion, the company’s name for machine learning-aided computational photography to enhance details. The trick of snapping multiple exposures that are then composited into an ideal photo might not sit well with professional photographers, but the A13 Bionic-enabled iPhone 11 will do just that, beginning to shoot before the shutter button is pressed and then picking the best bits of the photos to create the best one possible. Continue reading iPhone 11’s Deep Fusion Creates Composited HDR Images

Academic Supercomputer Is Unveiled by Intel and Dell EMC

Dell EMC and Intel introduced Frontera, an academic supercomputer that replaces Stampede2 at the University of Texas at Austin’s Texas Advanced Computing Center (TACC). The companies announced plans to build the computer in August 2018 and were funded by a $60 million National Science Foundation grant. According to Intel, Frontera’s peak performance can reach 38.7 quadrillion floating point operations per second (petaflops), making it one of the fastest such computers for modeling, simulation, big data and machine learning. Continue reading Academic Supercomputer Is Unveiled by Intel and Dell EMC

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