According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

Security firm F-Secure released a 40-page Threat Report this week for the second half of 2013, which shows that Android receives the most malware attacks. Mobile malware on the Android platform increased 18 percent from 2012 to 2013, from 79 percent to 97 percent. Three fourths of the malware detections came from Saudi Arabia (42 percent) and India (33 percent). The United States and Finland are next on the list at 5 percent each, followed by Germany, Great Britain and Hong Kong. Continue reading Threat Report Indicates Mobile Malware Increase for Android

For the first time in more than six years, Comcast gained more video subscribers than it lost last quarter. The cable provider can attribute that growth to its new set-top boxes, which feature a searchable, cloud-based interface resembling that of a Roku, Apple TV or Google Chromecast. Time Warner Cable, which saw a decline in last quarter’s numbers, plans to release its own set-top box in hopes of boosting its subscribers and preventing cable cutting by customers. Continue reading Cable Companies Move Toward Cloud-Based Set-Top Boxes

In the past seven years since the iPhone was introduced, consumers have enjoyed free apps in exchange for their data being sold to marketers. However, a new study shows that the average consumer would rather pay a small price for their apps to keep their personal information private. A study by economists at the University of Colorado found that consumers were willing to spend a little more on apps to protect their personal data, and this amount is determined on the amount of data at stake.  Continue reading Will Most Customers Pay for Apps That Protect Their Privacy?

Just in time for the holidays, Google announced on Tuesday that it is supporting 10 new apps for its $35 Chromecast media streaming dongle that plugs directly into a television’s HDMI slot. The new apps come from Avia, BeyondPod, Plex, PostTV, Red Bull.TV, RealPlayer Cloud, Revision 3, Songza, VEVO and Viki. Chromecast, which debuted in July, now has 17 apps available for streaming content. Users can select the video apps on a phone or tablet to view content on their TV. Continue reading Google Chromecast: 10 New Streaming Apps for the Holidays

The FCC released a free app for Android users that allows users to test their mobile broadband performance and speed. Early next year, the Commission will also release interactive maps that will allow consumers to get detailed information of network speeds from different mobile providers across the country. It’s the first tool that will give consumers the power to accurately assess which providers give the best coverage in their area. Continue reading FCC Releases Free App for Testing Mobile Broadband Speed

Google’s Android-powered Nexus 5 is now available with many of the features that were leaked prior to its release. The new smartphone includes an upgraded 4.95-inch 1080p display, Corning Gorilla Glass 3, 2.3Ghz quad-core Snapdragon 800 processor, and 2GB of RAM. It shows off the latest Android 4.4 technology, also known as KitKat, and it can be purchased on the Google Play Store today in 16GB ($349) or 32GB ($399) models. Continue reading Google Nexus 5 Smartphone Now Available for Android Fans

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

When Google’s $35 Chromecast streaming media player launched in July, it only supported Netflix, YouTube, Google Play Movies and Google Play Music. Google added support for Hulu Plus yesterday, the first new partner since Chromecast made its debut. Other apps are reportedly going to be supported as well, although formal announcements have not yet been made. Pandora and HBO Go are two services rumored to be integrated in the future. Continue reading Google Chromecast Streaming Media Fob Adds Hulu Plus App

Japan has vending machines for a wide array of products — from batteries, beverages and magazines to fresh fruit and vegetables. Google joined the fray this week with the trial introduction of Google Play game-dispensing vending machines. Three different machines will each sell a collection of 18 free-to-play and paid-for titles. Consumers with an NFC-enabled smartphone running Android 4.0 can stop in front of the Parco department store in Tokyo’s Shibuya district to access the games. Continue reading Google Introduces Tokyo to Android Game Vending Machines

Google is beginning to restrict developer access to Chromecast and the Android operating system. The company is disabling workarounds of its Chromecast streaming device and other app options on Android. The move may be bad news for developers as certain functions are no longer available, but it may be good news for consumers if the user experience becomes more refined and features less ads on the new Chromecast and maturing Android. Continue reading Google Limits Some Development on Chromecast and Android

Facebook has agreed to acquire Pittsburgh-based Mobile Technologies, a developer of voice-recognition and speech translation tools. Founded in 2001, Mobile Technologies offers an automatic interpretation service for lectures and developed Jibbigo, a speech-to-speech translator app for iPhone and Android. The company’s goal has been to break “through language barriers to open up communication between the people of the world.” Continue reading Facebook to Acquire Developer of Speech Translation Tools

Amazon announced that developers now have the option of creating Web apps that will be offered alongside native Android-based programs on its Appstore. The move could encourage developers to distribute HTML5-based apps without converting them to Android versions. It could also potentially lead the charge for change with other stores. Developers currently have to convert their apps to native iOS and Android versions for availability via the Apple App Store and Google Play. Continue reading Web Apps Join Android Offerings on the Amazon Appstore

Google is partnering with Level 3 Communications to offer free Wi-Fi service at more than 7,000 Starbucks location in the U.S. The service is expected to be about 10 times faster than the T1 connections currently provided by AT&T (which had reportedly offered to upgrade its service). The new Wi-Fi will be available in some stores next week with a complete rollout scheduled within 18 months. In addition, the upgraded Starbucks Digital Network will offer new media distribution opportunities. Continue reading Starbucks to Become Significant Media Distribution Platform?