Celebrities Can Interact with Fans via Facebook Mentions App

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

Target Introduces New Ad Campaign Featuring YouTube Stars

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

Twitter and Facebook Are Expanding Into Online Purchasing

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing

USA Today Takes Steps to Boost Mobile and Online Readership

USA Today has launched a program called Social Media Tuesdays, in which staff members are expected to act as if social media is the only means of receiving articles. The idea behind the development is to get the employees to think as their readers think. USA Today has increased monthly mobile readership 48 percent since last year, to 25.5 million. Newspapers are hoping online and mobile offerings will make up for the decrease in traditional print readership.  Continue reading USA Today Takes Steps to Boost Mobile and Online Readership

Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

World Cup: New Records for ABC, Univision, Facebook, Twitter

The numbers keep rolling in for the FIFA World Cup. Last week we reported that the Germany-Brazil semifinal set new viewing records and knocked out this year’s Super Bowl for the most Twitter activity during a sports event. Now it’s being reported that Sunday’s championship match between Germany and Argentina drew 30 million U.S. viewers, shattering the previous record for a final, thanks in part to the Spanish-language audience. Additionally, new usage records were set for Twitter and Facebook. Continue reading World Cup: New Records for ABC, Univision, Facebook, Twitter

SoundSight Unveils Headphones That Feature Live Streaming

SoundSight has designed wireless smart headphones that include a built-in 1080p camera, six microphones, voice control, and a six-axis gyroscope and accelerometer. The device uses Bluetooth that enables live-streaming video from the wearer’s perspective. The user can also edit recorded footage using an app on iOS or Android devices before sharing it on social media. Editing options include adding music, filters, effects and recording controls. Continue reading SoundSight Unveils Headphones That Feature Live Streaming

Gear VR: Samsung Expected to Unveil New HMD at IFA 2014

It has been confirmed that Samsung, in collaboration with Facebook’s Oculus VR, is developing a virtual reality device called the “Gear VR.” The company is expected to announce the device, along with the Galaxy Note 4, at IFA 2014. The Gear VR will feature a modular design, allowing the user to plug in a Galaxy using USB 3.0. The device uses the smartphone’s accelerometer, gyroscope, and processing power for head tracking, which creates the VR effect. Continue reading Gear VR: Samsung Expected to Unveil New HMD at IFA 2014

Alchemy Virtual Reality Studio Takes Viewers Back In Time

Atlantic Productions, a British production company known for its educational programs, documentaries, and Emmy-award winning visual effects, has just launched a new virtual reality studio to create content for Facebook’s Oculus Rift and Sony’s Project Morpheus VR technology. Alchemy’s first project is collaborating with Sir David Attenborough, a celebrated naturalist, to take viewers on a journey to meet the creatures that lived about 550 million years ago. Continue reading Alchemy Virtual Reality Studio Takes Viewers Back In Time

Facebook Offers Video Suggestions to Keep Users Watching

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

Report: NSA Keeps Information Not Targeted in Surveillance

According to a four-month investigation by The Washington Post, ordinary Internet users significantly outnumber the legally targeted foreigners in electronic communications intercepted by the NSA. Based on the collection of intercepted conversations from U.S. digital networks that Edward Snowden provided, 90 percent of account holders were not the intended surveillance targets. And nearly half of the files included names, email addresses or other details belonging to U.S. citizens. Continue reading Report: NSA Keeps Information Not Targeted in Surveillance

Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook Reportedly Developing a Version for the Workplace

Facebook is currently building FB@Work, a version of its social media platform specifically designed for use during work hours. The effort, based in London, is a version of the site optimized for professional use, although sources did not specify whether FB@Work would focus on a chat system for communication within the office, or if it would be a professional social tool along the lines of LinkedIn. The general idea, however, is to create a version of Facebook that is less distracting in a work environment. Continue reading Facebook Reportedly Developing a Version for the Workplace

E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

After Beta Success, Twitter Launches Mobile-App Install Ads

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

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