Facebook To Open Up on Changes to News Feed Algorithms

On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms

Nielsen Study Finds Links Between TV Viewing and Twitter

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

Viewer Data Used to Shape Netflix Content and Experience

Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Point-and-Shoot Cameras Face Decline in the Smartphone Era

Sales for compact, point-and-shoot, digital cameras have declined 42 percent in the first five months of 2013, according to the Camera and Imaging Products Association. Most major manufacturers have been affected, such as Canon, Sony, Panasonic, Olympus and others. The declines are primarily due to smartphones that are replacing the need for stand-alone compact digital cameras, driving manufacturers to focus on premium digital camera lines. Continue reading Point-and-Shoot Cameras Face Decline in the Smartphone Era

Facebook Mobile Development More Attractive to Advertisers

Facebook’s growth in mobile advertising revenue contributed in part to a surprising second quarter return this year. The social network’s large user base and scalable mobile advertising platforms have become major attractions for advertisers. The company has been taking advertisers more seriously in ad platform development and is working closely with them to understand their needs. As a result, advertisers are becoming more comfortable with Facebook. Continue reading Facebook Mobile Development More Attractive to Advertisers

Advertising Giants Merge in Effort to Fend Off Silicon Valley

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Slingbox Now Allows Pay TV Sharing with Facebook Friends

A new Slingbox software update includes new features, the most important of which is allowing owners to invite Facebook friends to share their video stream. The update to the Watch software applies to the Slingbox 350 and 500 models. It supports both Mac and Windows, and most popular Web browsers. Web-based streaming from a Slingbox only allows one connection at a time. Friends can access the owner’s Slingbox directly from Facebook. Continue reading Slingbox Now Allows Pay TV Sharing with Facebook Friends

Companies Can Target Viewers While They Tweet on Shows

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Google Serves Quarter of Internet Traffic in North America

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Alibaba Unveils Smart TV Operating System and Set-Top Box

Chinese online-commerce company Alibaba is the latest tech firm to target the living room, with its new smart TV operating system and a set-top box. The company joins a crowded group that includes Apple, Lenovo, Samsung and others that are exploring the emerging market. Alibaba plans to integrate its Alipay electronic-payment service into the TV software. The company cited declining growth of PC use in China as a motivation for the move into TVs. Continue reading Alibaba Unveils Smart TV Operating System and Set-Top Box

Second Screen Apps: Has TV Become the Second Screen?

Television networks are creating companion apps for their successful shows, social TV startups are developing chats and check-ins for second screen experiences, and others are pushing for new ideas to redesign today’s programming guide. But the second screen trend has thus far been based on the premise that the TV screen in the living room is the center of most consumers’ entertainment. Some are suggesting that this viewpoint is no longer accurate and, in fact, may not have been true in the past. Continue reading Second Screen Apps: Has TV Become the Second Screen?

BookVibe Makes Recommendations Based on Twitter Feeds

BookVibe, created by startup Parakweet, analyzes the tweets of a user’s Twitter followers, and creates book recommendations based on mentioned books. The company uses artificial intelligence technologies to differentiate between a tweet with genuine regards to a book and a tweet that only mentions it. Parakweet is also developing tools for publishers and media companies for more advanced analysis on social media of books and movies. Continue reading BookVibe Makes Recommendations Based on Twitter Feeds

Zynga Turns Social Games to Online Gambling on Facebook

Social gaming company Zynga is releasing gambling games in the UK, where online gambling is legal. Zynga has partnered with British online gambling company Bwin.party to introduce gambling games for Facebook and mobile devices. The gambling titles plan to leverage the popular social and mobile aspects of online games. The partnership may also be a sign that others will enter the online gambling market. Continue reading Zynga Turns Social Games to Online Gambling on Facebook

Retailers Need Social Media Strategies to Drive Engagement

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

Disparity Between Indie Music and Superstar Concert Revenue

Lesser known musicians and indie bands can find an audience today with the help of online services such as Pandora, Spotify and iTunes, while leveraging the marketing power of social networks including Twitter and Facebook. Yet this disruption to music distribution and promotion does not hold true of live performances. Big name music acts continue to dominate while niche, indie acts receive a very small share of concert revenue. Continue reading Disparity Between Indie Music and Superstar Concert Revenue

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