Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook Reportedly Developing a Version for the Workplace

Facebook is currently building FB@Work, a version of its social media platform specifically designed for use during work hours. The effort, based in London, is a version of the site optimized for professional use, although sources did not specify whether FB@Work would focus on a chat system for communication within the office, or if it would be a professional social tool along the lines of LinkedIn. The general idea, however, is to create a version of Facebook that is less distracting in a work environment. Continue reading Facebook Reportedly Developing a Version for the Workplace

E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

After Beta Success, Twitter Launches Mobile-App Install Ads

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

Facebook Changes News Feed Results, Apologizes to Users

Earlier this week, Adam D. I. Kramer, the Facebook data scientist in charge of a study about the impact of news feed content, posted a public apology on his Facebook page for the anxiety caused by recent research. The study sparked a public outcry when users discovered that Facebook had manipulated the news feed results of over 500,000 randomly selected users. The company changed the number of positive and negative posts users saw to study how emotions are spread on social media. Continue reading Facebook Changes News Feed Results, Apologizes to Users

Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Qplay Changes Direction, Brings its Video App to Chromecast

Earlier this year, we reported the launch of Qplay from TiVo co-founders Mike Ramsay and Jim Barton. The service allows users to create personalized video streams called “Qs” from various online sources. The startup also offers a $49 TV adapter for those who want to watch their video streams on their television. A new version of Qplay’s iPad app now adds the ability to cast videos to Google’s Chromecast streaming stick, which could eliminate the need for Qplay’s streaming player. Continue reading Qplay Changes Direction, Brings its Video App to Chromecast

Facebook Announces “Wedge” Computer Networking Switch

Facebook has unveiled its Wedge computer networking switch designed to work with commercial and open-source networking products. The switch will shift data rapidly through the largest data centers, while blending functions of a server within a network device. While the switch is currently designed to operate at 40 gigabits per second, it should soon upgrade to 100 gigabits per second. Networking companies may need to reconsider their strategies if faced with new mass networking solutions. Continue reading Facebook Announces “Wedge” Computer Networking Switch

Facebook Takes on Snapchat with Slingshot Messaging App

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

Facebook Unveils New Sidebar with Games, Video in iPad App

Facebook’s iPad app will no longer be merely a larger version of the iPhone app. The social network has launched a new sidebar in its iPad app for U.S. users. This new feature makes it easier for people to discover games, videos, and news articles based on their interests and their friends’ activity. The update includes a new “My Games” section that has notifications from the games that users already play and “Popular Games,” which suggests new iPad games that users may be interested in. Continue reading Facebook Unveils New Sidebar with Games, Video in iPad App

Facebook to Offer Expanded User Data for More Targeted Ads

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution

Two virtual reality headsets are generating the most attention at the E3 confab in Los Angeles this week — Facebook’s Oculus Rift and Sony’s Project Morpheus. Both are expected to launch commercially during 2015, and may represent a significant business opportunity for producers of immersive entertainment. In addition to the gaming community, Hollywood is expressing strong interest. In fact, many media producers see VR as the next big revolution in entertainment. Continue reading E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution

Nielsen Breaks Down Rankings of TV-Related Twitter Activity

In the 2013-2014 television season, CBS had five of the top ten broadcast shows, but none of them were among the top ten most-tweeted, possibly because it has the oldest median viewer age. In a report released by Nielsen Social, “Breaking Bad” and “The Walking Dead” were the two top series on Twitter over the last year, with “Pretty Little Liars,” “The Bachelor” and “Game of Thrones” following close behind. The ranking includes specials and moments that engaged the most fans. Continue reading Nielsen Breaks Down Rankings of TV-Related Twitter Activity

New Panopticam Camera to Make VR Movies for Oculus Rift

Figure Digital’s Panopticam camera system was designed to bring film exhibition and virtual reality together, offering viewers a full 360-degree sphere of vision. The bumble ball-like device features 36 high definition cameras mounted into a 3D printed spherical case that stands on a tripod. A custom-built editing plugin for Adobe After Effects stitches together the captured video footage so it can be played back in the immersive environment of a VR headset such as Oculus Rift or Morpheus. Continue reading New Panopticam Camera to Make VR Movies for Oculus Rift

Startup Introduces Chip to Bring Holograms to Smartphones

For the past nine years, Ostendo Technologies has been developing miniature projectors. The Carlsbad, California-based startup is particularly interested in projecting glasses-free 3D images for smartphones. Ostendo’s projectors are about the size of a Tic Tac, and are powered by a computer chip estimated to cost about $30. The startup expects the first 2D projectors to be sold to consumers in the summer of 2015, with the 3D projectors following in the second half of 2015. Continue reading Startup Introduces Chip to Bring Holograms to Smartphones

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