Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

Canadian-based Tablo has launched an app for Apple TV 4th generation devices that, with the company’s $200 Tablo DVR, will allow users to stream live TV and watch recorded programs. The Tablo DVR, seen as an alternative to TiVo, includes an over-the-air broadcast antenna, and two tuners for the $200 price. A $300 version offers four tuners; TV Guide data is an add-on at $5 a month. Tablo’s only downside may be that it requires some technical know-how to attach the user’s external drive to store the recordings. Continue reading Tablo Premieres Live TV and DVR App for 4th Gen Apple TV

VR company Vrse has changed its name to Within and received $12.56 million in funding, led by venture firm Andreessen Horowitz. Other Within investors include 21st Century Fox and Annapurna Pictures. This is just the latest example of the huge sums that VR and AR companies have been able to garner. Magic Leap raised $793.5 million earlier this year, and Disney spearheaded a $65 million round for VR firm Jaunt. Comcast also led a $6.8 million Series A funding round in VR studio Felix & Paul. Continue reading Vrse Changes its Name to Within and Raises More VC Money

Snapchat is funding a new online magazine called Real Life that will launch next week with plans to publish content that addresses tech issues. “Real Life will publish essays, arguments, and narratives about living with technology,” writes Nathan Jurgenson, who will serve as editor-in-chief. “It won’t be a news site with gadget reviews or industry gossip. It will be about how we live today and how our lives are mediated by devices. We plan to publish one piece of writing every weekday, though we may eventually expand to other mediums and formats as well.” Jurgenson notes that the editorial staff’s background is “largely not tech-oriented, reflecting the editorial philosophy that technology is best discussed as lived.” Continue reading Snapchat Readies Launch of Online Tech Magazine Real Life

T-Mobile chief executive John Legere says he will give away a share in the company to every account holder with a voice plan, a deal that’s also good for new customers. Those who have been T-Mobile customers for at least five years will also get two shares for every new customer they refer. T-Mobile says it has more than 30 million postpaid phone customers. The stock is currently trading at $43.07 per share, which would value the promotion at $1.3 billion if every customer takes Legere up on his offer. Continue reading Latest T-Mobile Promotion Offers Stock Shares to Customers

Slack has plans to evolve its workplace app to become the center of the office’s digital environment, connecting a wide variety of third-party business apps, with the ultimate goal of becoming the artificial intelligence-powered portal to the entire workplace. Head of search, learning and intelligence Noah Weiss described those plans for Slack, currently used by three million people every day in the work environment, and added that the company is also evolving its voice capabilities to become more sophisticated. Continue reading Slack Strives to Be Artificial Intelligence-Powered Office Portal

Microsoft, Google and Facebook are all pursuing chatbots, which will function as virtual assistants, answering questions, responding to requests, and anticipating needs. But building functioning chatbots, which are based on artificial intelligence, is harder than it sounds. To further progress, Google open-sourced one of its natural language tools. Although Facebook hasn’t yet open-sourced it, the company introduced DeepText, a natural language engine that it is just beginning to use with its own services. Continue reading Google, Facebook Develop Chatbots via Deep Neural Networks

The Dish HopperGO, originally announced at CES, is now shipping, and early reviews deem it a good device for specific uses. About half the size of a smartphone, the tiny device is basically a 64GB USB drive with built-in wireless access that connects to the user’s Dish Hopper 3 or Hopper 2 and offers a capacity of up to 100 hours of TV. The user can unplug the device and then watch four hours on one charge through the Dish Anywhere app. The device’s interface consists of an “on” button and a USB port. Continue reading Dish Ships HopperGO, Mobile Video Solution for Hopper Users

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog

BitTorrent is debuting BitTorrent Live, a new live TV streaming app for the latest generation Apple TVs and computers, which offers live streams from 13 niche programmers. The goal is to build a virtual MVPD (multichannel video programming distributor), with more prominent cable networks. For now, the BitTorrent package is comprised of channels such as Clubbing TV, Filmbox Arthouse, FightBox, Newsmax TV, Heroes TV and TWiT. Although these aren’t well-known networks, the offering is free, unlike other TV streaming services. Continue reading BitTorrent Rolls Out New P2P-Based Live TV Streaming App

For those looking for an affordable VR alternative, RiftCat has been busy developing an app called VRidge that streams virtual reality games from a PC to a smartphone over Wi-Fi. The beta is currently available for Android, but the company is also working on an iOS version. The most recent update added support for SteamVR and Razer’s open source OSVR project. The implications could be significant, especially when considering the cost of investing in a high-end VR headset, such as the $600 Oculus Rift or $800 HTC Vive, both of which still require a powerful PC starting in the $1,500 range. Continue reading VRidge Streams VR from PC to Google Cardboard, Gear VR

Twitter, which owns Periscope, is about to debut a way to search via title or topic through the app’s more than 100 years of live video, also offering a list of suggested topics to search. Having launched a year ago, Periscope has accumulated more than 200 million broadcasts — but no way to search them until now. The search function also gives users a list of live streams by people they follow, and allows users to follow videos from a given region. Also new are drone integration and an ability to save live streams. Continue reading Periscope Adds Drone Integration and Ability to Search Video

For the first time, a U.S. broadcast network is allowing distribution of Olympics highlights off its own platform. Snapchat just inked a deal with NBC to do exactly that for the 2016 Summer Games. The social media app will create a dedicated mobile channel. Content will come both from BuzzFeed, which will curate short clips and behind-the-scenes content to the Snapchat app’s Discover channel, and from Snapchat itself, which will create daily “live stories” from content from NBC, athletes and sports fans at the games. Continue reading NBC and Snapchat Sign Landmark Deal for Summer Olympics