CES: Sony Integrates Movie Streaming to Promote Bravia TVs

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased.

Pure Stream “allows for streaming of up to 80 megabits per second,” reports The Verge. “To compare, most streaming services recommend maintaining an Internet speed between 15 and 25 megabits per second to achieve proper 4K Ultra HD streaming quality.”

Sony’s website indicates that Bravia XR owners will be able to stream film titles “anytime and as many times as you like, in up to 4K HDR quality.” “Among the titles available for streaming, Sony has promised ‘the largest IMAX enhanced movie collection,’ with remastered IMAX picture and DTS sound,” notes Engadget. “Sony hasn’t said how many IMAX or other titles will be available.”

“Bravia Core is the heart of our latest innovation entertainment,” explains Sony Pictures Television president of worldwide distribution & networks Keith Le Goy in a promotional video. “Bravia Core is a great out-of-the-box experience,” adds SPT senior vice president Pete Wood. “You’ll get the best content the studio has to offer, from some of our best and newest releases to some of the all-time Sony classics.”

According to Wood, “For about four years now we’ve been working to really think about we reimagine the at-home experience and how we deliver great immersive technology that you typically see in a cinema and how we deliver some of those experiences at home.”

“The cognitive processor XR technology is a combination of AI and cognitive intelligence that’s being brought together to deliver the final picture quality,” said Bill Baggelaar, EVP and CTO of technology development at SPE.

“Bravia Core isn’t going to replace Netflix,” suggests The Verge, “but it seems like it was specifically designed to show customers the ultimate capabilities of their new TV set.”

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