ETC Publishes its Perspective on Consumer Electronics Show

The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

CES: TV Technologies Takes Center Stage at Annual Confab

The demand for upgraded televisions and streaming content has increased significantly during the coronavirus pandemic. Nielsen reports that streaming services currently account for a quarter of all TV viewing in North America and, according to CES producer the Consumer Technology Association (CTA), consumers upgrading their TVs led to a shipment record for 2020, a trend expected to continue this year. In addition, an Ampere study indicates that the average U.S. household subscribes to four streaming services. CES 2021 showcased a compelling array of TVs and related tech, including 8K, QNED, MicroLED, MiniLED, NanoCell TVs, ATSC 3.0 (NextGen TV), Filmmaker Mode, transparent displays, enhanced game support and more. Continue reading CES: TV Technologies Takes Center Stage at Annual Confab

CES: Sony Integrates Movie Streaming to Promote Bravia TVs

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs

CES: Sony, TCL Televisions Will Feature Streamer Google TV

During CES 2021, Sony revealed its latest televisions will run Google TV, that company’s newest streaming system. TCL also stated that Google TV would be available in its sets in the U.S. Google TV succeeds Android TV, which can be found on some devices in the U.S., including the Nvidia Shield, TiVo Stream 4K and smart TVs from Sony, Hisense and TCL. Sony added that it had “no concrete plans” to update older Sony TVs running Android TV. TCL said it planned to integrate Google TV in its 8K and MiniLED sets as well as HD and 4K models. Continue reading CES: Sony, TCL Televisions Will Feature Streamer Google TV

CES: New Sony and LG TVs Support the ATSC 3.0 Standard

ATSC 3.0, the IP-based broadcast television standard created to improve viewing across future fixed and mobile devices, had a presence at CES 2021 in the form of new technologies and TV sets. Sony, LG and BitRouter were among the companies debuting NextGen TV tech at this year’s show. Sony’s Bravia XR line of LED and OLED sets is ATSC 3.0 compatible, as are LG’s new 4K and 8K UHD TVs. BitRouter introduced a new Linux-based ATSC 3.0 receiver and the company’s ZapperBox ATSC 3.0 set-top box, which will be available for licensing by other brands. Continue reading CES: New Sony and LG TVs Support the ATSC 3.0 Standard

CES: Samsung’s New MicroLED TVs Offer Improved Contrast

Samsung debuted MicroLED TVs during last week’s virtual CES 2021, all offering 4K resolution, in fixed sizes of 110-inches, 99-inches and 88-inches, with the 110-inch version priced at $156,000. That compares to the launch at last year’s CES of the 292-inch MicroLED TV, made up of individual modules and custom-installed. In comparison, Samsung’s 98-inch 8K TV, which uses LCD-based QLED display, is priced at $60,000. MicroLED, the first new screen technology in 10 years, is closer to OLED than LCD and is said to feature improved contrast and response time. Continue reading CES: Samsung’s New MicroLED TVs Offer Improved Contrast

CES: LG Unveils Evo OLED Display with Improved Brightness

During CES 2021, LG Electronics introduced Evo, its high-end OLED TV that features greatly improved light output. OLED TVs offer superior picture quality to LCD TVs, as each pixel can turn on and turn off its own light. But OLED TVs offer half that of the brightest LCD TVs, hobbling the overall picture quality. This year, LG’s Evo and Sony’s new OLED TVs offer more brightness. In addition to LG, only Sony and Vizio sell OLED TVs, all produced by LG Display. During CES, LG also showcased new QNED Mini LED and NanoCell TV models. Continue reading CES: LG Unveils Evo OLED Display with Improved Brightness

CTA Researchers Discuss Key Tech Trends to Expect at CES

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES

All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

Sony’s Cognitive Processor Tech Comes to Next-Gen TV Sets

Sony Electronics debuted the Cognitive Processor XR, a new type of image processor that will be incorporated in its new Bravia XR LED and OLED TVs. According to Sony Electronics president and chief executive Mike Fasulo, the new processor surveys the entire frame in real time, breaking down specific zones to concentrate on — such as realistic skin tone — as a way to mimic how our brains process images. Sony global display and processor expert Kazuo Kii says the Cognitive Processor XR will aid the TVs’ 8K performance. Continue reading Sony’s Cognitive Processor Tech Comes to Next-Gen TV Sets

LG Electronics Unveils Mini LED QNED TV Ahead of CES 2021

Days before CES 2021 opens, South Korean tech company LG Electronics introduced its first-ever LG QNED TV, which marks a significant improvement in brightness and contrast. The LCD (liquid crystal display) TV uses ultra-small LEDs as the backlight; these LEDs are one-tenth the size of those used in its previous LCD TVs, which provide a much brighter picture because more of them can be bunched into a single area. The 86-inch LG QNED TV model, which offers 8K resolution, contains 30,000 LEDs as backlight. Continue reading LG Electronics Unveils Mini LED QNED TV Ahead of CES 2021

CTA, Experts Predict Factors Impacting 8K Display Adoption

Seventy-five percent of the market for new television displays is for 4K. While the 1080p format loses ground, 8K sales are growing, expected to be the No. 2 most popular TV display format within the next few years. The 8K resolution format is gaining popularity due to its ability to display complex video game graphics and enable glasses-free 3D and volumetric images integrated with UHD. As the format continues its growth, 8K will depend on upconverting existing 4K content; its integration into NextGen TV (ATSC 3.0) is still ongoing. Continue reading CTA, Experts Predict Factors Impacting 8K Display Adoption

Samsung Introduces Galaxy Z Fold 2, Galaxy Note20 & More

Samsung live-streamed its annual Unpacked event from South Korea, revealing more than five new devices including the Galaxy Z Fold 2, two Galaxy Note20 5G models, the Galaxy Buds Live, the Galaxy Tab S7 tablet, Galaxy Watch3 and more. The company is finding it difficult to sell its high-end devices as are other phone manufacturers during the pandemic and economic downturn. Regarding the upcoming Galaxy Z Fold 2, Samsung focused on its fixes for flaws in the original folding phone. Continue reading Samsung Introduces Galaxy Z Fold 2, Galaxy Note20 & More

Weta Digital Opens Virtual Production Service in New Zealand

Visual effects company Weta Digital — founded by Peter Jackson, Richard Taylor and Jamie Selkirk — joined forces with production facility Avalon Studios and live event, production and broadcast specialist Streamliner Productions to develop an LED-stage virtual production service based in Wellington, New Zealand. That country has done a good job of controlling COVID-19, making it an appealing destination for new TV and film productions. Similar to ILM’s StageCraft platform, Weta Digital’s system is based on Epic Games’ real-time Unreal Engine. Continue reading Weta Digital Opens Virtual Production Service in New Zealand

Epic Games Intros Unreal Engine 5 With Dynamic Rendering

Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 With Dynamic Rendering

Page 1 of 71234567