LG Display is rolling out its next generation in OLED technology, OLED.EX, which the company says will “enhance brightness up to 30 percent compared to conventional OLED displays.” The name is an acronym of “Evolution” and “eXperience,” and LG is tapping both to improve what is considered OLED’s weak link: lack of brightness compared to more expensive Mini LED displays. Since OLED displays “are self-emissive by nature” — without a separate backlight source — they achieve deep blacks and rich color expression. LG Display is tackling the brightness issue with a “deuterium and personalized algorithm-approach” to distinguish OLED.EX. Continue reading CES: LG Display Touts Next-Gen OLED and Curved Screens

The 8K Association was founded about three years ago to draw attention to the nascent 8K value chain and now, says executive director Chris Chinnock, that entire ecosystem, from production and post to live-to-air events, has become a reality. TV brands, panel makers and chip set providers are the 8K Association members that will primarily be at CES 2002 in January. The Association will not have a booth at the confab, but Chinnock will be making the rounds to tout some of the highlights of 8K’s progression over the last few years. Japan has been broadcasting 8K since December 2018, for example, and the Summer Olympics in 8K were “a big hit.” Continue reading CES 2022: 8K Association Promotes the High-Res Ecosystem

Apple unveiled the long-awaited upgrade to its MacBook Pro, which comes in 14- and 16-inch display configurations with mini-LED screens (what the company calls Liquid Retina XDR). The new laptops are powered by Apple’s homegrown M1 Pro and M1 Max chips, which the company calls “the first pro chips designed for the Mac.” Improvements such as stronger battery life, ports galore and eradication of the dreaded Touch Bar have been largely well-received by Mac bloggers. Apple says the 32 GPU cores on the M1 Max provide power that rivals the Nvidia RTX 3080 high-end gaming class laptop chip. The 14-inch model starts at $1,999 and the 16-inch at $2,499. Continue reading Apple Turbo-Charges MacBook Pro with M1 Pro, Max Chips

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

Qualcomm unveiled its Qualcomm Flight RB5 5G platform, with the hopes of speeding up development of commercial, enterprise and industrial drones. The new platform, which is powered by Qualcomm’s QRB5165 processor and builds on the company’s IoT products, enables drones to utilize 5G and artificial intelligence technologies. Low power 5G drones can capture and transmit a lot of data via cameras that it transmits to an operator or over a network. AI enables the drone to determine what data is most valuable. Continue reading Qualcomm Introduces Its Latest Drone Platform with 5G & AI

The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

The demand for upgraded televisions and streaming content has increased significantly during the coronavirus pandemic. Nielsen reports that streaming services currently account for a quarter of all TV viewing in North America and, according to CES producer the Consumer Technology Association (CTA), consumers upgrading their TVs led to a shipment record for 2020, a trend expected to continue this year. In addition, an Ampere study indicates that the average U.S. household subscribes to four streaming services. CES 2021 showcased a compelling array of TVs and related tech, including 8K, QNED, MicroLED, MiniLED, NanoCell TVs, ATSC 3.0 (NextGen TV), Filmmaker Mode, transparent displays, enhanced game support and more. Continue reading CES: TV Technologies Takes Center Stage at Annual Confab

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs

During CES 2021, Sony revealed its latest televisions will run Google TV, that company’s newest streaming system. TCL also stated that Google TV would be available in its sets in the U.S. Google TV succeeds Android TV, which can be found on some devices in the U.S., including the Nvidia Shield, TiVo Stream 4K and smart TVs from Sony, Hisense and TCL. Sony added that it had “no concrete plans” to update older Sony TVs running Android TV. TCL said it planned to integrate Google TV in its 8K and MiniLED sets as well as HD and 4K models. Continue reading CES: Sony, TCL Televisions Will Feature Streamer Google TV

ATSC 3.0, the IP-based broadcast television standard created to improve viewing across future fixed and mobile devices, had a presence at CES 2021 in the form of new technologies and TV sets. Sony, LG and BitRouter were among the companies debuting NextGen TV tech at this year’s show. Sony’s Bravia XR line of LED and OLED sets is ATSC 3.0 compatible, as are LG’s new 4K and 8K UHD TVs. BitRouter introduced a new Linux-based ATSC 3.0 receiver and the company’s ZapperBox ATSC 3.0 set-top box, which will be available for licensing by other brands. Continue reading CES: New Sony and LG TVs Support the ATSC 3.0 Standard

Samsung debuted MicroLED TVs during last week’s virtual CES 2021, all offering 4K resolution, in fixed sizes of 110-inches, 99-inches and 88-inches, with the 110-inch version priced at $156,000. That compares to the launch at last year’s CES of the 292-inch MicroLED TV, made up of individual modules and custom-installed. In comparison, Samsung’s 98-inch 8K TV, which uses LCD-based QLED display, is priced at $60,000. MicroLED, the first new screen technology in 10 years, is closer to OLED than LCD and is said to feature improved contrast and response time. Continue reading CES: Samsung’s New MicroLED TVs Offer Improved Contrast

During CES 2021, LG Electronics introduced Evo, its high-end OLED TV that features greatly improved light output. OLED TVs offer superior picture quality to LCD TVs, as each pixel can turn on and turn off its own light. But OLED TVs offer half that of the brightest LCD TVs, hobbling the overall picture quality. This year, LG’s Evo and Sony’s new OLED TVs offer more brightness. In addition to LG, only Sony and Vizio sell OLED TVs, all produced by LG Display. During CES, LG also showcased new QNED Mini LED and NanoCell TV models. Continue reading CES: LG Unveils Evo OLED Display with Improved Brightness

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

Sony Electronics debuted the Cognitive Processor XR, a new type of image processor that will be incorporated in its new Bravia XR LED and OLED TVs. According to Sony Electronics president and chief executive Mike Fasulo, the new processor surveys the entire frame in real time, breaking down specific zones to concentrate on — such as realistic skin tone — as a way to mimic how our brains process images. Sony global display and processor expert Kazuo Kii says the Cognitive Processor XR will aid the TVs’ 8K performance. Continue reading Sony’s Cognitive Processor Tech Comes to Next-Gen TV Sets