ETC@USC has posted a tutorial that offers best practices for white balancing during production on a curved wall LED volume stage. Due to the growing number of LED volume and backing wall applications emerging worldwide, many critical color calibration issues have resulted. The informative tutorial — authored by cinematographer Tim Kang from Quasar Science with support from producer Erik Weaver from ETC — provides cinematographers and production teams with a simple graphical guide that breaks down the problems between the camera and its LED wall perception, while specifying different means to implement solutions. The Virtual Production White Balancing Tutorial is now available on the ETC site. Continue reading ETC Releases White Balancing Tutorial for Virtual Production

The Asus ROG Phone 8 series — demonstrated at CES 2024 in Las Vegas last week — is generating excellent reviews for its gaming capabilities and additional praise for its functionality as a smartphone. The devices start at $1,100 and tick up to an entry level of $1,500 for the ROG Phone 8 Pro. Asus calls the ROG Phone 8 series “the biggest redesign in its history,” and says it has evolved from just a gaming phone into a device suitable for streamers and content creators. At the heart of that is Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform, supported by 8,533 Mbps LPDDR5X RAM and UFS 4.0 storage. Continue reading CES: The Asus ROG Phone 8 Series Highlights Mobile Gaming

Samsung Electronics kicked off CES 2024 with a bang, premiering a transparent MicroLED display at its First Look curtain raiser that created a great deal of buzz in Las Vegas. Transparent screen technology is poised to extend virtual experiences into the world’s living rooms, and Samsung says that its MicroLED tech — the result of six years of R&D — is better than competing OLED and LED options, claiming the clear, glass-like display offers superior brightness and clarity to competing options. To illustrate its claim, Samsung’s demo lets visitors compare its transparent MicroLED display next to transparent OLED and LCD screens. Continue reading CES: Samsung Demonstrates Transparent MicroLED Display

Sony’s Crystal LED displays are designed to enable realistic backgrounds for virtual production. Now, after two years of research and development, Sony Electronics has unveiled its first line of Crystal LED Verona wall displays, purpose-built to meet the needs of virtual production. The result of a tight feedback loop between Hollywood end users and Sony engineers in Tokyo, Verona aimed to solve what were identified as the two biggest issues with virtual production backgrounds: a need for “deeper black-level expression” and “reduced contrast loss caused by light from adjacent LED panels and studio lighting equipment.” Continue reading Sony Unveils Its CLED Verona Displays for Virtual Production

ETC@USC is hosting its 9th vETC virtual conference at this year’s IBC in Amsterdam, September 15-18. The event — which highlights significant presentations of emerging technologies and their impact on the M&E industry — will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. The sessions will be recorded and posted on ETC’s YouTube channel. For those attending IBC who may be interested in attending the sessions (located in Hall 7 at Booth C28), visit the program guide, which includes a full schedule and speaker bios. Continue reading vETC Coming to IBC 2023: The Path of Sustainable Innovation

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference This Week

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference Next Week

The Entertainment Technology Center@USC has released the third installment of its case study, “Fathead: Virtual Production & Beyond.” Section 3 of the four-part white paper is “State of the Industry: Beyond Trends,” which discusses “where we’re at, and where we’re going” and features compelling interviews with thought leaders from companies including The Third Floor, Stargate Studios, Orbital Virtual Studios, Vū Technologies, Lux Machina, nDisplay, Epic Games and Unity Technologies. Click here to access Section 3 and we’ll post announcements when the final section — “Fathead: A Proof-of-Concept Short Film” — becomes available. Continue reading ETC Releases Section 3 of Its Virtual Production White Paper

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio

Sphere Entertainment, James Dolan’s MSG Entertainment spin-off, has opened Sphere Studios in Burbank. The 68,000-square-foot compound will output immersive entertainment for Sphere venues. The flagship Sphere in Las Vegas opens in September with a series of U2 concerts designed to show-off the 580,000 square-foot display that Sphere says is “the world’s highest-resolution LED screen.” The company has filed eight patents, including for the ultra-high resolution Big Sky camera, unveiled this week. Sphere says Big Sky has “the world’s sharpest cinematic lenses,” capable of delivering edge-to-edge images for the 16K x 16K immersive display at Sphere Vegas. Continue reading Sphere Launches Burbank Studio, Immersive Camera System

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

LG is bringing to market a line of LED screens designed for small movie theaters, the LG Miraclass line. The four initial models range in size from 16- to 46-feet wide, offering 24-bit color and resolution from 2K to 4K. The screens are comprised of smaller panels featuring self-emissive LED pixels that run edge-to-edge (eliminating visible seams). Brightness adjusts across five stages — from 48 to 300 nits  — making the displays suitable for a range of use-cases, from the brightness required for 2D/3D movies to less light-intensive corporate presentations. Continue reading New LG Miraclass LEDs Offer Cinemas Projection Alternative

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

LG is injecting some glitz into its flagship laptops with the introduction of its Gram Style line of glass case iridescent portables. The LG Gram Style comes in 14- and 16-inch configurations, and like the featherweight gray units that came before them are slim and lightweight. The main distinction is the luminous, color-changing finish that LG says will “shine and shift dynamically, moving and changing depending on the light and angle,” with more exotic color variations in the pipeline. LG was displaying various patterned Gram Style lids at its CES booth in purples, pinks, polka dots and more, asking visitors to vote their favorites, with the winner said to be coming to market. Continue reading CES: 2023 LG Laptops Include Gram Style in Iridescent Glass

LED lighting firm Nanoleaf is debuting innovations at CES that include “learning smart light switches” under the banner Sense+ Controls. The devices span categories such as hardwired Smart Light Switch, Wireless Smart Light Switch and Nala Learning Bridge, all of which work with Matter, a global interoperability protocol designed to help smart homes run smoothly, running on the low-powered Thread mesh networking standard. The new Sense+ Controls products feature motion and ambient lighting sensors that automate routines. The Nala Learning Bridge facilitates color-differentiated, soft-glow night lights and connects via Thread to Wi-Fi or Ethernet. Continue reading CES: Nanoleaf Debuts New Matter-Compliant Smart Lighting