Google Reduces Developer Fees via Its Play Media Experience

Google has unveiled the Play Media Experience Program, offering app developers “additional discovery and engagement opportunities across devices” and a “service fee of 15 percent for all applicable earnings.” The company said the program is the global expansion of a previous invite-only program that it had never publicly revealed. Amazon and Apple apparently had similar programs that they’ve expanded, but Google’s program is distinct in that it asks developers to support Google TV, Wear OS, Android Auto and its other platforms. Continue reading Google Reduces Developer Fees via Its Play Media Experience

Spotify Introduces Live Audio App and Plans Its Creator Fund

Music streaming service Spotify launched its live audio app, Greenroom, for iOS and Android. Built on Locker Room — the app focused on sports content created by Betty Labs and acquired by Spotify in March — the Greenroom app is similar to Clubhouse in that it allows users to host live conversations about music, sports and other topics. Branded with Spotify colors and a new logo, Greenroom features native recordings, which can be distributed as podcasts. Although users can sign in with Spotify credentials, it is not required to use the app. Continue reading Spotify Introduces Live Audio App and Plans Its Creator Fund

ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

During ETC@USC’s second Executive Coffee with… installment of the Spring 2021 series, Sanyogita Shamsunder, VP of product strategy, innovation and operations at Verizon engaged a group of eight USC students from cinema, engineering and business in a one-hour discussion of the question: “What comes after Zoom and entertainment apps?” Shamsunder, whose team is focused on new technology innovation and bringing new products and experiences to consumer and enterprise customers, was joined by team members Andrew Herson, who is focused on B2B2C applications, and Zachary Drossman, who heads concept development at Verizon’s 5G Labs. Continue reading ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

Amazon Music, Apple Music Unveil Hi-Res Audio for All Subs

Apple Music and Amazon Music are unveiling high-resolution audio to subscribers at no extra cost. Amazon Music had announced that its Amazon Music HD is available to all eligible Amazon Music Unlimited subscribers and Apple revealed that subscribers will be able to access Lossless Audio, “to hear the exact same thing that artists created in the studio.” Apple Music users will, based on their connection, be able to choose music resolution from CD quality (16 bit/44.1 kHz) up to Hi-Resolution Lossless at 24 bit/192 kHz. Continue reading Amazon Music, Apple Music Unveil Hi-Res Audio for All Subs

YouTube to Reward Creators of Shorts with $100 Million Fund

YouTube unveiled its $100 million YouTube Shorts Fund, which rewards creators who post the most engaging clips on its new “TikTok-style” feature. The program will debut in Fall 2021 and continue into 2022. Shorts was introduced in India before debuting in the U.S. in March. Regarding monetization, YouTube plans to experiment, including testing ads, sometime this year. YouTube Shorts director of global partnership enablement Amy Singer said the company will “reach out” to thousands of creators every month. Continue reading YouTube to Reward Creators of Shorts with $100 Million Fund

Facebook Reveals Audio Products, Including Clubhouse Rival

Facebook chief executive Mark Zuckerberg announced an upcoming suite of new audio products including a push into podcasting and Live Audio Rooms, an audio-only version of the Rooms videoconferencing product, intended to rival the popular Clubhouse audio app. Live Audio Rooms will roll out this summer as a test to public figures and groups. Users will be able to record and distribute their conversations and eventually charge for access to the rooms via a one-time fee or subscription. Meanwhile, Clubhouse closed a new Series C funding round. Continue reading Facebook Reveals Audio Products, Including Clubhouse Rival

Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Apple Music informed musicians that it pays one penny per stream, which is roughly double the rate paid by Spotify, the world’s largest music streaming service. Spotify pays about one-third to one-half penny per stream, which is potentially offset by its 155 million subscribers (out of 345 total active users) versus Apple Music’s 60+ million. The Union of Musicians and Allied Workers (UMAW) responded to Apple’s announcement by saying that all music streamers should pay one penny per stream “at a minimum.” Continue reading Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Spotify Intros Its Own Voice Assistant for Popular Music App

Audio streaming service Spotify unveiled a voice assistant with the wake phrase “Hey Spotify” on Android and iOS. Unlike other voice assistants, the app must be open to work; it will play a song, pull up a playlist and tune into a radio station as well as skip and pause. App researcher Jane Manchun Wong reported that the mobile version of the feature has been in the works for at least a year. It is enabled via the “settings” button in the Spotify app where the user turns on “voice interactions.” Spotify is now facing privacy questions. Continue reading Spotify Intros Its Own Voice Assistant for Popular Music App

Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

Facebook’s R&D group NPE Team (New Product Experimentation) debuted the public beta of Hotline, a web-based application that allows creators to speak to an audience that can pose questions via text or audio. The first to try out Hotline was real estate investor Nick Huber who, via a livestream, talked about investing in industrial real estate as a secondary income. NPE Team identified Huber as an ideal Hotline user who would use it to expand professional skills or finances. Hotline is led by Facebook product developer Erik Hazzard. Continue reading Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

Spotify, LinkedIn, Facebook to Compete in Live Audio Space

Spotify acquired Clubhouse rival Betty Labs, which produces live sports audio app Locker Room, for an undisclosed amount of money. Although Locker Room will stay live in the App Store, Spotify will rebrand it with a new name and broaden its focus to include music and culture as well as sports. In addition to the iOS version, Spotify will eventually add an Android version. LinkedIn and Facebook are also developing live audio features as the trend continues to gain traction. These apps would compete with existing platforms Clubhouse, Twitter Spaces and Discord. Continue reading Spotify, LinkedIn, Facebook to Compete in Live Audio Space

YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

Twitter to Launch Chat Alternative to Clubhouse Next Month

Twitter will debut Spaces, a rival to audio-chat app Clubhouse, in April according to a tweet in a public Twitter Space audio room by host Alex (@akkhosh). Twitter will also soon allow anyone to host a Twitter Spaces room. Twitter Spaces was released in beta on the Android platform late in 2020. The product will roll out for Android and iOS; Twitter is also considering support for using music and allowing tweeting in Spaces. In addition, Twitter is working on a Spaces “Tip Jar” to let users donate to content creators with donations. Continue reading Twitter to Launch Chat Alternative to Clubhouse Next Month

Creators Launch Audio Collective to Support New Community

Clubhouse, the popular audio chat app, has inspired other social media platforms to follow in its footsteps. In the process, the nascent audio creation space now has its own influencers. In response, 40 audio creators have established the Audio Collective to serve this cohort. The Collective has positioned itself as a one-stop shop for event planning, brand consulting, support and community. The founders also plan to ask Clubhouse for better moderation policies, insights and performance metrics as well as monetization tools. Continue reading Creators Launch Audio Collective to Support New Community

Square Acquires Majority Stake in Jay-Z’s Tidal Music Service

Digital payment firm Square is spending $297 million in cash and stock for a majority share of the subscription-based Tidal streaming music service. Tidal owner Jay-Z, born Shawn Carter, will join Square’s board. Now, musicians on Tidal will be able to use Square’s Cash App payment service to digitally store and transfer money. Square hardware lead Jesse Dorogusker, who will temporarily lead Tidal, said, “we’re interested in a 360-degree view of artists as small-business owners,” noting live performances, merchandise and collaborations. Continue reading Square Acquires Majority Stake in Jay-Z’s Tidal Music Service

DJs Facing DMCA Takedowns on Twitch Look for Alternatives

Twitch evolved from a video-game streaming site to include creative content and, in 2018, music. During COVID-19, many DJs have been using Twitch as a way to keep their local music scene alive. In Minneapolis, for example, Dave Eckblad produces the Twitch stream for music collective Intellephunk, including live events that engage fans and draw in tips. StreamElements reports that, over the course of one year, the number of hours users spend streaming music and performing arts skyrocketed from 3.6 million to 17.6 million. However, complying with copyright regulation may have an impact on this trend. Continue reading DJs Facing DMCA Takedowns on Twitch Look for Alternatives

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