CBS Turns to AI-Powered Tool for Parsing Viewer Feedback

CBS has partnered with New York startup Canvs to use its AI-powered tool Canvs Surveys that automates the coding of natural language responses. CBS began using it in Q4 2018. The broadcaster has now expanded its use to process natural-language feedback to all its major events, including Super Bowl LIII and the Grammy Awards, as well as its entire slate of programming. CBS chief research/analytics officer Radha Subramanyam said the AI system processes the data far more efficiently than humans. Continue reading CBS Turns to AI-Powered Tool for Parsing Viewer Feedback

Apple Readies TV Service With CBS, Starz, Viacom Content

Apple is reportedly aiming for a March or April event to announce its new streaming TV service that is expected to include original content plus subscription services from CBS, Viacom and Starz among others. Apple has been hinting at such a service for quite a while, has spent about $2 billion on original programming, and has signed major players such as Oprah Winfrey. Apple’s service is expected to take on competitors Netflix and Amazon Prime Video by launching globally, possibly distributed via the App Store since it is already available in more than 100 countries. Continue reading Apple Readies TV Service With CBS, Starz, Viacom Content

Facebook Watch Courts Content Creators at VidCon London

Facebook is increasing its efforts to boost content on Facebook Watch, promising content creators they can connect with communities and make serious money via ads. Even though Facebook is behind powerhouse YouTube, the company has also staked out an impressive presence at the first VidCon London, running February 14-17, and is holding an invitation-only Facebook Creator Day in London just prior to that. Self-help guru Jay Shetty, who has 20+ million Facebook followers, is the platform’s face at the event. Continue reading Facebook Watch Courts Content Creators at VidCon London

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

According to App Annie, in 2018 India was the country with YouTube’s biggest audience. As 4G rates in that country are below $2 per month, Indians are now streaming mobile video at rates that are 10 times and billions of hours more per year than in the last three years. Research by global consulting firm Analysys Mason boils that down to 85 gigabytes of data, potentially more than 40 hours of video per month without using Wi-Fi, more than rates in the U.S., China or Japan. The mobile video usage is transforming Indian media. Continue reading India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

The Future of Television is Mobile Says Viacom CEO at CES

“Mobile distribution really is the catalyst that will turn this whole decline of television argument on its head,” said Viacom CEO Bob Bakish in his opening keynote conversation at the Variety Entertainment Summit at CES. The daylong media and advertising-oriented gathering drew capacity audiences to sessions focused on disruption and opportunities in a dynamic and vastly different media landscape. Bakish knows that 5G will open new distribution channels and autonomous cars will remove “the last vestige of video-free environment.” Continue reading The Future of Television is Mobile Says Viacom CEO at CES

CES Panel: Defining TV Across Primetime and Multi-Platforms

Altman Vilandrie & Company director Jonathan Hurd presided over a panel at CES on how TV has evolved and will continue to change. Viacom’s Stefanie Schwartz noted that her company is making “hours of original content to drive viewership and engagement on all the social platforms.” “We’re experimenting with all kinds of formats and seeing what works,” she said. MAGNA North America president David Cohen said his company is doubling down on OTT. “We’re looking to think about where to put the dollars as consumers migrate,” he said. Continue reading CES Panel: Defining TV Across Primetime and Multi-Platforms

Amazon’s Prime Video Channels to Double Revenue by 2020

BMO Capital Markets released a report that quantifies the impact of Amazon’s Prime Video Channels service on the pay-TV industry. It revealed that Channels will generate $1.7 billion in revenue in 2018, compared to last year’s $700 million. Further, BMO Capital predicts that revenue will more than double to $3.6 billion in 2020. That’s good news for Channels’ partners, who stand to earn an estimated $1.2 billion this year, and $2.5 billion in 2020, based on Amazon sharing an average 70 percent of subscription fees. Continue reading Amazon’s Prime Video Channels to Double Revenue by 2020

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

At Vanity Fair’s New Establishment Summit, Jeffrey Katzenberg and Meg Whitman revealed that the name of their new mobile video startup will be Quibi (short for “quick bites”). The subscription service, originally known as NewTV, is scheduled to launch next year. Producer Jason Blum and filmmakers including Sam Raimi, Guillermo del Toro and Antoine Fuqua are among those slated to create content for the new venture. “These people are so excited about doing something new. They want to be the pioneers. They want to be able to show the path in doing this,” said Katzenberg. “We are going to do be able to do extraordinary storytelling.” Continue reading Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

AT&T Buys Chernin Group’s Controlling Stake in Otter Media

In 2013, Chernin Group chair/chief executive Peter Chernin and company president Jesse Jacobs, believing streaming media was the future, bought Crunchyroll, which specialized in anime, for $75 million. They then added other new media startups including Fullscreen, an ad agency for YouTube stars, Rooster Teeth, a video producer aimed at gamers and VRV’s 11 niche channels, creating Otter Media. On Tuesday, in a move that was long expected by analysts, the Chernin Group sold controlling interest in Otter Media to joint-venture partner AT&T in a deal valued at more than $1 billion. Continue reading AT&T Buys Chernin Group’s Controlling Stake in Otter Media

NewTV Plans to Bring Hollywood’s A-Game to Mobile Video

Jeffrey Katzenberg and Meg Whitman formed NewTV to offer short original programming designed for smartphones. They believe they’re creating the next-generation HBO or Netflix, and many big players in Hollywood are betting they’re right. Katzenberg said that the holding company he co-founded, WndrCo, closed a $1 billion seed-funding round on July 31. Other backers include Disney, 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Viacom, AT&T’s WarnerMedia, Lionsgate, MGM, ITV and Entertainment One. Continue reading NewTV Plans to Bring Hollywood’s A-Game to Mobile Video

New comScore CEO Readies Cross-Platform Ad Metrics Tool

Under the aegis of new chief executive Bryan Wiener, comScore is readying the debut of its Campaign Ratings tool to measure ad views across platforms. Wiener was hired about two months ago, in the wake of corporate difficulties including accounting irregularities and management changes. The tool promises to provide advertisers with a more realistic report of ad viewing by measuring viewers who see an ad on any device, including TV and mobile and avoiding double-counting of viewers who watch an ad once on different devices. Continue reading New comScore CEO Readies Cross-Platform Ad Metrics Tool

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